OptimalSelf MD

OptimalSelf MD Greenville’s Premier Medical Wellness,
Plastic Surgery and Aesthetics Center,
Proudly Physician Owned and Operated

Welcome to downtown Greenville's first combined functional medicine and aesthetics practice! Featuring Dr. Katherine Birchenough, an experienced physician certified in Functional Medicine with a concierge wellness practice and Dr. Shawn Birchenough, a board-certified and fellowship-trained plastic surgeon specializing in reconstructive and aesthetic surgery. Dr. Katherine works on restoring balanc

e in the body by working on environmental inputs, nutrition, hormone balance, inflammation, digestion and absorption, detoxification, energy metabolism, and emotional and cognitive wellness. Dr. Shawn offers a multitude of advanced aesthetic procedures, and a full array of plastic surgery procedures to make you look as good as you feel. We work together to help return you to your personal best. Contact us today and discover how a higher state of self can change your life!

05/13/2026

If you’ve ever felt rushed or unheard at a doctor’s office, this will feel different.

05/12/2026

We make people feel like themselves again.

Happy International Nurses Day 🤍

05/11/2026

For many men, the hardest part is knowing where to start.

Dr. Shawn simplifies the process and helps you understand what might work best for your goals.

You do everything for everyone else. This is your reminder that you deserve to feel good too.Small treatments can make a...
05/08/2026

You do everything for everyone else. This is your reminder that you deserve to feel good too.

Small treatments can make a big difference — and they don’t have to take over your schedule.

05/07/2026

The rumors are true! The Glow Journey is coming to OptimalSelf MD – an elevated, immersive experience designed to enhance your health, skin, and vitality 🌟

Explore curated spaces, meet our experts, enjoy light bites, and receive a luxe swag bag. Unlock exclusive offers and collect glow wristbands along your journey – each one increasing your entries into our luxury raffle drawings.

Don’t miss this rare opportunity to step inside our office and explore the full scope of what we offer beyond a typical visit.

Register now ✨ https://www.eventbrite.com/e/optimal-glow-journey-tickets-1987515625739?aff=oddtdtcreator

05/05/2026

Our team’s top self-care picks for moms — just in time for Mother’s Day 💐

Allergies don’t just affect your sinuses – they show up on your skin too 👀Dr. K + Kim joined The Wellness Files as guest...
05/04/2026

Allergies don’t just affect your sinuses – they show up on your skin too 👀

Dr. K + Kim joined The Wellness Files as guests to break down the allergy–skin connection.

🎧 Listen here: https://urldefense.proofpoint.com/v2/url?u=https-3A__open.substack.com_pub_karibeal_p_the-2Dbeal-2Dbrief-2D566-3Fr-3D6lt1t8-26utm-5Fcampaign-3Dpost-26utm-5Fmedium-3Dweb&d=DwMGaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=f-qxw1iFZV0WxBzYqKlclH8PonJjj4hjWgAtIQQB8F0&m=l0BuYgmzQb5RZcztojo-lXLusNtoXVmFubb0JdUN5L3AfcK3N-ixg_iZLw0bbXlX&s=yv19QKjfmExKJFPbmzx391EA3Zh2oK6av3VzgLQAa50&e=

We don’t do this often—but when we do, it’s intentional.An elevated experience designed to help you feel and look your b...
05/03/2026

We don’t do this often—but when we do, it’s intentional.
An elevated experience designed to help you feel and look your best.
May 28. Stay tuned.

04/30/2026

"Won't I look frozen?" Let's clear that up. 💉

04/29/2026

Ever heard of IPL therapy but weren't sure what it actually does? Let our provider break it down. 👇

IPL (Intense Pulsed Light) is one of the most effective treatments for correcting sun damage, redness, and uneven skin tone — using targeted light energy to treat just below the surface of the skin without disturbing the top layer.

Here's what it targets:
☀️ Sun spots & age spots
🔴 Redness & broken capillaries
🌫️ Uneven skin tone
✨ Dull, tired-looking skin
🕐 Early signs of aging

The best part? Zero downtime. Most patients are back to their normal routine the same day.

IPL works best as a series of treatments, and the results are cumulative — meaning your skin just keeps getting better. Our providers customize every session to your specific skin concerns and tone.

Ready to see what IPL can do for your skin? Book a consultation at the link in bio — we'll build a plan that's 100% yours. 💛

📍 309 E. Stone Ave, Greenville SC

Address

309 E Stone Avenue
Greenville, SC
29609

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 1pm - 8pm
Friday 9am - 1pm

Telephone

+18642145232

Website

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