Purity Coffee

04/27/2026

Healthy coffee, meet healthy shopping. ✨ Purity Coffee is officially on Thrive Market

04/14/2026

Happy Earth Month

02/17/2026

Interesting read for all the coffee drinkers out there ☕ Harvard researchers say 2–3 cups a day may help lower your risk of dementia. Check it out!

https://news.harvard.edu/gazette/story/2026/02/drinking-2-3-cups-of-coffee-a-day-tied-to-lower-dementia-risk/

Harvard University

Caffeinated tea also found to slow cognitive decline in study.

02/05/2026

This isn't your normal instant coffee. Meet Sacred Cups Instant Coffee. Rare, single-origin coffee crafted to meet Purity Coffee’s rigorous health standards. Just add hot or cold water and enjoy wherever you are.

12/19/2025

Should we release a holiday album?

12/11/2025

Tis the season for festive drinkware. Sip healthy this holiday with our new Health and Holidays Glass Mug and Shining Star 12oz. stainless steel travel tumbler.

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Cheers to a healthy holiday cup with this specially designed mug. This double-walled 12 oz. mug is crafted to sip your favorite coffee while celebrating the season. Details: 12 oz. Made of glass Hand wash recommended

12/02/2025

In between the 1 million holiday parties you're attending this month, sip on your daily cup to care for your liver.

11/28/2025

Black Friday, upgraded. ✨
20% off sitewide + free U.S. shipping + 3X rewards through 12/2.
No code needed.

10/27/2025

Introducing Bette Buna — our newest single-origin from Ethiopia, the birthplace of coffee. This medium roast pays homage to the Ethiopian coffee ceremony, a timeless ritual that honors peace, community, and blessings. With notes of toasted marshmallow, plum, and a hint of clove, each cup invites calm and connection. Rooted in devotion to the land, lineage, and love, Bette Buna is a beautiful reminder that coffee is more than a drink — it’s a shared ritual.

10/22/2025

We're nerding out about trigonelline again.

10/16/2025

From farm to cup, —our chief learning officer and author of The Coffee Guide to Better Health—has devoted her life to understanding how coffee can be both a comfort and a catalyst for better health.

10/09/2025

You may know Ildi Revi, as the mind behind Purity’s learning and research—but now she’s sharing her story through her new book, The Coffee Guide to Better Health which explores the many health benefits of coffee.

Before joining Purity, Ildi spent years living on a coffee farm in Zimbabwe, helping local farmers develop education programs that improved livelihoods and strengthened communities. She later worked across Africa, developing language and job readiness programs, and eventually helped shape global coffee education standards through the Specialty Coffee Association.

Now at Purity, she leads research on coffee’s health benefits, collaborates with farmers on regenerative agriculture, and guides our learning initiatives—ensuring that every decision is grounded in science, sustainability, and heart.

These photos capture just a glimpse of Ildi’s incredible journey—a life steeped in coffee, community, and purpose.