09/05/2025
We now know how hard Kellogg's was hit financially over the last year.
The Wall Street Journal reported that when Italian candy company Ferrero acquired Kellogg’s...they DRASTICALLY reduced their bid:
“After weighing Kellogg’s financial and political problems, Ferrero cut its offer by about $75 million, according to a recent securities filing”.
Kellogg's sales have been dropping like a brick in 2025:
When the Food Babe Army marched to Kellogg’s headquarters last October with over 400,000 petition signatures asking them to remove the artificial dyes from their cereals…
They refused to even talk to us and told us to “get off their lawn”.
Then the dominoes started falling.
Secretary Kennedy elevated our voices, and the FDA has made removing artificial dyes a top priority.
West Virginia is banning dyes, and Texas is putting warning labels on them.
Over 40% of the food industry has now pledged to take artificial dyes out of their products.
And now a reckoning is taking place.
Kellogg's lost millions in their Ferrero acquisition and signed a legally-binding agreement to get these dyes out of their cereals within the next year and a half (to avoid legal action in Texas).
Let this serve as a warning to every American food company:
This is what NOT to do when thousands of concerned citizens show up at your doorstep asking you to remove artificial ingredients you don't use in other countries.
And don’t let anyone tell you that taking the artificial dyes out of Froot Loops isn’t making America healthier.
This is about no longer allowing American companies to poison their own citizens with ingredients they’ve already removed abroad due to health concerns.
This campaign is helping millions of parents in this country who don’t know the truth about how these dyes are affecting their children.
Anyone who says taking artificial dyes out of our food isn’t a big deal is an apologist for the Big Food industry.
Don’t let them minimize how monumental and life-changing this work is that we are doing together.
I want you to be aware that there is a coordinated effort going on right now to divide (and conquer) us.
The industry sees the threat more than ever, and now they're putting marketing dollars towards stopping us.
The Big Food and Chemical companies want to keep the status quo the same.
They want to diminish the work we are doing together.
They want to divide us.
They want to keep the cheap chemicals in our food that lead to enormous industry profits.
They want to keep making money off of us being sick.
Every time they make it about divisive politics, about Democrats versus Republicans or one side vs. another…
The food companies win. The pharmaceutical companies win.
We have to fight back against this.
We're going to have to stick together more than ever if we're going to continue making progress.
The only way we can prevent our movement from imploding, is to work as one team moving forward.
Now is the time to keep our eye on the ball.
We are powerful when we stay united.
Xo,
Vani
Food Babe - Help Reform Our Food
