11/20/2025
2025 surveys have revealed alarming statistics about rising prescription costs:
– 25% of U.S. adults say they (or someone they live with) struggle to afford necessary medication (KFF Survey).
– Almost 30% of prescriptions written by doctors are NOT filled by the patient at all (IQVIA Poll).
– 20% of U.S. adults report not taking a prescribed medication due to cost (KFF Survey).
Why? Reasons range from out-of-pocket costs to confusion about coverage to outright insurance denials, but all boil down to a lack of transparency in the healthcare industry. There are significant barriers blocking people from getting the medications they need.
Frontier Direct Care has a solution to the growing burden of getting necessary medications: Frontier Rx.
With Frontier Rx, our members have access to 1,000 of the most common generic prescriptions for chronic health problems and 60+ urgent treatment medications like antibiotics and pain relievers, all for $0 out-of-pocket (for most members).
But we don’t stop there. If our members need brand-name or specialty medications, we negotiate a cash pay rate to reduce the cost—often by more than half.
No one should have to deny themselves necessary medication because of cost burdens or lack of transparency. We’re proving it every day.