02/23/2026
My WHY behind my small business.
I started as a speech therapist in the schools. What I learned was that very rarely do airway components get looked at, and airway is essential for feeding, breathing, speech, and LIVING.
I have goals to be in every state in the next five years, take insurance (as much as possible) or offer sliding scale and affordable rates, and retrain the next generation of therapists.
We are currently in 13 states and trying to take insurance in those states. Here is the problem:
I can’t do it without the help of my patients and followers. Here is why. It costs between $5000-10,000 to get in every state. Become a business, pay state taxes, get a therapist hired, pay for licensure, get them credentialed with insurance, get our business credentialed with insurance, and on and on. Don’t forget the marketing!
I don’t say this to complain, I say this as full transparency that we may look like a big business, but we are just scrapping to help people. Money was never the first and foremost goal, although every business has to run on it. At this point, we just need help with getting the word out that we are here.
Any business owner will tell you marketing is a huge expense. We spend $5000-10,000 a month on marketing and this only keeps climbing as AI gets in there.
What would help me as a small business owner (yes, we are considered small and not investable yet, as we have been told), is if you can share this post, like it, comment, etc.
We have a mission to help people breathe and sleep better but we can’t do it without marketing and word of mouth that we exist.
My goals in the next five years are to:
1) Be in every state
2) Take insurance or sliding scale and be affordable as much as possible
3) Be a training site for therapists seeking roles in feeding, oral motor, and orofacial myofunctional therapy
4) Meet with an investor and grow this to be a household name
