12/23/2025
Your Tuesday morning client texted at 7am. “So sorry - can’t make it today, family stuff.”
That’s your third same-day cancellation this week. You’ve lost $450. And you don’t know if you’re allowed to charge it.
Your brain tells you charging is mean. So you absorb the loss. And silently panic about rent.
Here’s what sometimes happens: New therapists lose 20-30% of December income. Not just because clients cancel. But because they don’t enforce their own policies.
But here’s what that actually costs you: You’ll work 15 extra sessions in January ($2,250) to recover. You resent every client text notification. Your partner stops asking if you’re coming home on time. And you feel like a doormat in your own practice.
Your cancellation policy isn’t mean. It’s the business boundary that protects your time.
Here’s what your policy probably says: “Cancellations within 24 hours are charged the full session fee.”
That means if they texted at 7am today. For a 9am session. You can charge them.
Try this: Send this exact text. “I understand things come up. Per our agreement, cancellations within 24 hours are charged the full fee. I’ll process that and look forward to seeing you at our next session on [date].”
Then actually charge it.
You’ll stop losing $2,000+ every December to last-minute cancellations. You’ll respect your own business policies. Clients will start giving you actual notice. And that knot in your stomach when you see “can’t make it” texts? Gone.
Follow for more scripts that protect your boundaries.
What’s the shortest notice you’ve gotten for a cancellation this month?
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