17/02/2021
Brand Story
Nestled in the Mississippi River bluff town of Winona, Minnesota, The Watkins Co. has been America’s pioneer in high-quality, natural ingredients since 1868. Today, our rich and diverse line of flavorings, from our Pure Vanilla Extract to our Organic Spices and our Gold-Medal Winning Ground Black Pepper and Ground Cinnamon, showcase The Watkins Co.’s commitment to bringing the best to your kitchen.
For more than 150 years, The Watkins Company has been producing only the finest natural products. We continue to be guided by “The Watkins Way”. These strict standards of quality are the very same principles set forth by the founder, J.R. Watkins all those years ago. Over our storied history, The Watkins Company has always strived to bring our customers the quality they have trusted for years.
Responsible manufacturing processes are as important as its commitment to providing natural, consumable items for everyday life. By utilizing gravity-fed filling, eco-friendly materials, as well as strict recycling programs and much more, Watkins is devoted to leaving the smallest environmental footprint possible. Our products are Non-GMO and Made in the USA.
Since our humble beginnings, Watkins has remained a leader and responsible contributor to not only its local community but also to the world at large and continues to support educational, cultural and humanitarian efforts, including the United Way, Feeding America, Habitat for Humanity and many other non-profit organizations dedicated to making the world a better place.
Never content to rest, The Watkins Company celebrated its 150th Anniversary in 2018 with a Guinness World Record. Our signature cake, made with 260 layers flavored with Watkins All Natural Original Gourmet Baking Vanilla now holds the record for “Greatest Number of Layers in a Layer Cake.” The Watkins Company is as dedicated today as it was in 1868 to bringing the very best to your home…naturally.