
01/03/2023
đ˘ Remember this: experiential marketing is the future of retail!Â
More on that in a minute. But first, stats! đ
Most common CBD uses (US consumers):Â
Pain relief (64%)
Anxiety (49%)
Insomnia (42%)
(Via a study from SingleCare, 2020)
How this ties into experiential marketing: whether youâre offering JUST CBD products or a whole suite of in your store, one way to guide customers navigating their wellness roadmap is to create in-store self-care stations/touchpoints. Showcase a specific, curated range of products to help manage these common symptoms that are bringing them into your store in the first place.Â
An âActive Lifestyleâ station might include topical salves, creams and butters that can help alleviate joint pain. âIntimate Healthâ is another niche to carve out some space for - where massage oils and ar0usal oils would fit right in. âHappy Hourâ is an eye-catching concept that could include pre-rolls and gummies for post-work stress relief.Â
How are you creating an engaging space that supports the needs (and common symptoms) of your customers?Â
**lysis **poil