Hitchcock Direct Imaging

02/27/2026

Just overheard this exchange in our hallway.

Sara walking a patient to X-ray:
“I like to make sure people know the cost ahead of time. It’s $25.”

Patient:
“That’s it?!?!”

That’s it.

For our Direct Primary Care members, X-rays are $25. For non-members, they’re $40.

This is what happens when primary care and imaging are built to work together instead of against each other.

Transparent. Upfront. No surprises.
Healthcare, Direct.

02/16/2026

You have insurance.
So why is your CT $1,800?

A patient called last week.

Employer plan.
$5,000 deductible.

Her doctor ordered a CT.

The big imaging center in town quoted her $1,800.

“Yes ma’am, that goes toward your deductible.”

She called us next.

Same scan.
$350.
Scheduled that day.

No prior authorization.
No facility fee.
No surprise bill weeks later.

She paused and said,
“Why doesn’t everyone just do it this way?”

That’s a fair question.

At Hitchcock Direct Imaging, we don’t take insurance.
We just post the price.

Healthcare, Direct.

Have you ever been shocked by an imaging quote? What were you told?

02/13/2026

We had a phone call this week that pretty much sums up why we opened Hitchcock Direct Imaging.

A woman needed a CT scan. She has insurance and an $8,000 deductible, which these days honestly isn’t even considered that high. The imaging center she was originally referred to quoted her a little over $2,000 for the scan.

When Sara called her back with our price — $350 — and told her we could get her scheduled sooner, she laughed and said, “I’ll do that in a heartbeat.”

Same type of CT. Same town. Just a completely different price and timeline.

This is what people are running into right now. They’re insured, they’re doing what they’re supposed to do, and they still get hit with pricing that makes no sense.

We’re a locally owned, cash-priced imaging center in Hixson. Patients know the cost up front. No insurance billing. No surprise statements months later. And most of the time, we can get people in quickly.

Healthcare doesn’t have to be this complicated.

02/11/2026

You shouldn’t have to chase down answers.

You shouldn’t have to wait weeks for a scan.
You shouldn’t have to wonder what it will cost.
You shouldn’t have to feel lost in the system just to get clarity.

At Hitchcock Direct Imaging, we built something different.

• Transparent pricing
• Physician-directed imaging
• Fast scheduling
• Board-certified radiology reads
• A team that actually picks up the phone

Whether you’re in Chattanooga, Hixson, or driving in from a surrounding community, the goal is the same:

Clear answers.
Straightforward process.
No surprises.

Healthcare, Direct.

02/06/2026

If your doctor is ordering a chest X-ray to check for pneumonia this winter, there’s something important you should know.

Standard chest X-rays only detect pneumonia about half the time. That means many early pneumonias can be missed, especially in the first few days of illness.

At Hitchcock Direct Imaging, we offer ultra-low-dose chest CT scans that can detect pneumonia with over 90% sensitivity, often approaching 100%, using essentially the same radiation exposure as a traditional two-view chest X-ray.

Same radiation.
Much clearer answers.

We started offering this after seeing patients come in with negative X-rays, only to return days later sicker, when repeat imaging finally showed pneumonia. Ultra-low-dose CT lets us catch infections earlier and more reliably, helping patients and their doctors make better decisions from the start.

Because we operate outside the insurance system, we can provide this at a transparent, affordable price that’s often comparable to, or less than, what patients pay elsewhere through insurance.

If your doctor is considering a chest X-ray for pneumonia, ask about ultra-low-dose CT. We’re happy to help coordinate with your provider.

Better imaging. Earlier answers. Less guesswork.

01/28/2026

We started Hitchcock Direct Imaging with a simple goal: make medical imaging easier, more transparent, and centered around patients — not insurance paperwork.

After nearly two years of licensing and behind-the-scenes work, we’re proud to see this model in action every day: faster access to CT, X-ray, and ultrasound, clear upfront pricing, and care led by local physicians who know their patients.

Dr. Hitchcock recently shared the journey — and what’s next for direct-care imaging — on The Direct Care Podcast.

If you’re curious about physician-led imaging and how we’re changing the experience here in Chattanooga, you can listen to the episode here (link in comments 👇).

01/27/2026

You probably won’t need imaging today.

But when you do, we want you to remember that it doesn’t have to be rushed, stressful, or confusing.

This is what imaging looks like when it’s built around people first, especially kids, with time to explain, calm hands, and a process designed to be simple from start to finish.

We’re physician-led, cash-priced, and focused on removing the friction and headaches that make imaging harder than it needs to be.

👉 Follow us so you know where to go when imaging comes up.

📍 Hixson, TN
CT • X-ray • Ultrasound
Clear pricing. No surprises.

01/23/2026

A local midwife texted us this afternoon because an early pregnancy patient was worried and wanted answers before this weekend’s winter weather.

We got her in immediately, scanned, and results were back right away.

This is exactly why Hitchcock Direct Imaging exists:
fast access, real answers, no insurance delays.

01/23/2026

Most people assume advanced imaging automatically means
• insurance headaches
• surprise bills
• weeks of waiting

It doesn’t have to.

At Hitchcock Direct Imaging, we built something different:
Physician-led imaging with transparent pricing and fast scheduling — no insurance required.

If you’ve ever put off imaging because of cost or hassle, this post is for you.

(And yes, this is right here in Hixson.)

👉 Comment or DM if you’ve ever been surprised by an imaging bill.

01/20/2026

This should have been easy.

Diagnostic imaging works best when it supports care, not when it is slowed down by administrative friction.

Clear answers matter, especially when families are waiting.

01/20/2026

A simple ultrasound became a months-long ordeal because of process failures, not clinical uncertainty.

We believe diagnostic imaging should be reliable, timely, and focused on answering questions, not creating new ones.

01/19/2026

A baby needed a simple follow-up ultrasound.

Not an emergency.
Not a complicated test.
Just an ultrasound ordered by her pediatrician.

What should have been straightforward turned into months of delays:
• Appointments canceled at the last minute
• Administrative issues beyond the family’s control
• Repeated rescheduling with no clear timeline

Nothing changed medically.
Only the process.

Eventually, her family came directly to Hitchcock Direct Imaging.

The ultrasound was completed promptly.
The results were reassuring.
Her kidneys were fine.

We believe access to diagnostic imaging should be simple, transparent, and centered on patients.

No unnecessary delays.
No last-minute cancellations.
Just clear answers when they matter most.

👉 Learn more at Hitchcock Direct Imaging.

Contact Hitchcock Direct Imaging today. We offer cash-priced CT, X-ray, and ultrasound with upfront pricing and easy access. Call us today.