Shore Otolaryngology

Shore Otolaryngology Board Certified Ear Nose Throat Specialty Physicians and Surgeon
Member Jefferson Ear Nose and Throat Network. Allergy Testing. Allergy Treatment.

Hearing Tests, Balance Testing and treatment. William J Morrow DO FAOCOHNS is a Board Certified Otolaryngologist in group practice with 2 locations in Atlantic and Cape May County. William J Morrow DO, FAOCOHNS specializes in Otolaryngology as a Member of Jefferson ENT Network, and has on staff a Doctor of Audiology. State of the art services offered include Allergy testing and treatment, Audiology, Hearing Healthcare Services, Balance Testing and treatment, as well as treatment for a wide range of general Ear Nose and Throat disorders. We strive to have the patient and family actively involved in the healthcare decision making process. Our staff works diligently to help navigate the insurance pre approval process. Dr Morrow trained at Seton Hall University Pre Med with Honors. He attended Medical School at UMDNJ SOM where he was Class President, Chief Intern, and Chief Otolaryngology Resident. Dr Morrow graduated Med School in 1989 and has accomplished 32 years of clinical experience. Same day appointments available. Call 609-463-5888 or 609-601-1570.

Who should I consult for allergy testing, an otolaryngologist or a chiropractor? For allergy testing, it is recommended ...
06/24/2025

Who should I consult for allergy testing, an otolaryngologist or a chiropractor? For allergy testing, it is recommended to consult an otolaryngologist (ENT) rather than a chiropractor. Here's a brief comparison:

• Otolaryngologist (ENT): Specializes in ear, nose, and throat issues. Many ENTs are trained and equipped to perform allergy testing and treatment, particularly if your allergies affect your sinuses, ears, or throat.
• Chiropractor: Although some chiropractors claim to offer allergy relief, they are NOT MEDICALLY TRAINED OR LICENSED to conduct evidence-based allergy testing or treatment. Their approach is NOT supported by medical guidelines.

Recommendation: If your allergy symptoms affect your ears, nose, or throat, and you experience sinus issues or frequent infections, consider consulting an ENT.
SHORE OTOLARYNGOLOGY well-established in our community, offers allergy testing and successful immunotherapy for over 30 years.
Steer clear of the gimmicks and fly by nighters for your medical care.
Call 609-463-5888 (CMCH) or 609-601-1570 (Somers Point).

To file a Medicare complaint against a chiropractor who is improperly billing for allergy testing (a service typically n...
06/23/2025

To file a Medicare complaint against a chiropractor who is improperly billing for allergy testing (a service typically not covered or not within a chiropractor’s scope), you can follow these steps:



✅ Step 1: Determine the Type of Complaint

You’re reporting potential Medicare fraud or billing abuse, such as:
• Billing for services outside the chiropractor’s legal scope (e.g., allergy testing)
• Misrepresenting services to get reimbursement
• Performing or billing for medically unnecessary services



✅ Step 2: File a Complaint with Medicare (CMS)

You can report suspected fraud or abuse to the Medicare Beneficiary and Family Centered Care - Quality Improvement Organization (BFCC-QIO) or directly to Medicare’s fraud hotline.

📞 Option A: Medicare Fraud Hotline
• Phone: 1-800-MEDICARE (1-800-633-4227)
• TTY: 1-877-486-2048
• Ask to report suspected Medicare fraud or abuse

🖥️ Option B: Online Complaint
• Go to: https://www.medicare.gov/forms-help-resources/help-fight-medicare-fraud
• Click on “Report Fraud”
• You’ll be directed to the Office of Inspector General (OIG) complaint form.

📝 Option C: OIG Complaint Form
• Direct link: https://oig.hhs.gov/fraud/report-fraud/
• Select “Medicare Fraud”
• Provide:
• Chiropractor’s name and location
• Description of the services billed (e.g., allergy testing)
• Dates of service
• Any supporting documentation (e.g., Explanation of Benefits [EOB])



✅ Step 3: (Optional) Contact Your Medicare Advantage Plan

If you are on a Medicare Advantage plan, you can also file a complaint with your plan provider. They are required to investigate improper billing or out-of-scope services.



Notes:
• Allergy testing is not within a chiropractor’s covered scope under Medicare — they are only reimbursed for manual manipulation of the spine for subluxation.
• If a chiropractor is billing for allergy testing, they may be:
• Misrepresenting the service
• Using incorrect billing codes
• Violating Medicare rules

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Chiropractors can be a part of a holistic health team, but they are NOT LICENSED TO DIAGNOSE OR TREAT ALLERGIES in the c...
06/23/2025

Chiropractors can be a part of a holistic health team, but they are NOT LICENSED TO DIAGNOSE OR TREAT ALLERGIES in the conventional medical sense. Chiropractors generally do not perform standard medical allergy testing, such as skin prick tests or blood tests (e.g., IgE testing), which are typically conducted by medical doctors.

Important Considerations:
• These alternative methods are not supported by mainstream medical organizations, such as the American Academy of Allergy, Asthma & Immunology (AAAAI), or the American Medical Association.
• They may not provide accurate or reliable diagnoses.
• If you suspect you have allergies, it’s best to consult a board-certified medical doctor trained in immunology.

Chiropractors can be a part of a holistic health team, but they are not licensed to diagnose or treat allergies in the conventional medical sense.

SEASONAL and YEAR ROUND ALLERGIES ? Not getting better after numerous repetitive treatments?
WE ARE ALLERGY AND SINUS SPECIALISTS with Over 50 Years ESTABLISHED combined PROFESSIONAL EXPERTISE in ALLERGIC RHINITIS, SEASONAL ALLERGIES , SINUSITIS , ALLERGY TESTING , ALLERGY IMMUNOTHERAPY TREATMENT, NASAL ENDOSCOPY , LARYNGOSCOPY, Non Surgical and Surgical options available. Call for a Comprehensive Diagnostic MEDICAL Workup and MEDICAL Treatment by our BOARD CERTIFIED PHYSICIANS, OTOLARYNGOLOGISTS, HEAD AND NECK SPECIALISTS in Cape May Court House and Somers Point NJ.
Serving ATLANTIC and CAPE MAY COUNTY for over 30 years.
We also test for FOOD ALLERGIES.
MEMBER JEFFERSON EAR NOSE and THROAT NETWORK.
609-463-5888 Cape May
609-601-1580 Somers Point

Chiropractors can be a part of a holistic health team, but they are NOT LICENSED TO DIAGNOSE OR TREAT ALLERGIES in the c...
06/23/2025

Chiropractors can be a part of a holistic health team, but they are NOT LICENSED TO DIAGNOSE OR TREAT ALLERGIES in the conventional medical sense. Chiropractors generally do not perform standard medical allergy testing, such as skin prick tests or blood tests (e.g., IgE testing), which are typically conducted by licensed medical doctors.

Important Considerations:
• These alternative methods are not supported by mainstream medical organizations, such as the American Academy of Allergy, Asthma & Immunology (AAAAI), or the American Medical Association.
• They may not provide accurate or reliable diagnoses.
• If you suspect you have allergies, it’s best to consult a board-certified medical doctor trained in immunology.

Chiropractors can be a part of a holistic health team, but they are not licensed to diagnose or treat allergies in the conventional medical sense.

CHRONIC NECK PAIN ?   CHRONIC HEADACHES ?  CHRONIC THROAT PAIN?  SEASONAL and YEAR ROUND ALLERGIES ?  Not getting better...
06/23/2025

CHRONIC NECK PAIN ? CHRONIC HEADACHES ? CHRONIC THROAT PAIN? SEASONAL and YEAR ROUND ALLERGIES ? Not getting better after numerous repetitive treatments?
WE ARE ALLERGY AND SINUS SPECIALISTS with Over 50 Years ESTABLISHED combined PROFESSIONAL EXPERTISE in ALLERGIC RHINITIS, SEASONAL ALLERGIES , SINUSITIS , ALLERGY TESTING , ALLERGY IMMUNOTHERAPY TREATMENT, NASAL ENDOSCOPY , LARYNGOSCOPY, Non Surgical and Surgical options available. Call for a Comprehensive Diagnostic MEDICAL Workup and MEDICAL Treatment by our BOARD CERTIFIED PHYSICIANS, OTOLARYNGOLOGISTS, HEAD AND NECK SPECIALISTS in Cape May Court House and Somers Point NJ.
Serving ATLANTIC and CAPE MAY COUNTY for over 30 years.
We also test for FOOD ALLERGIES.
MEMBER JEFFERSON EAR NOSE and THROAT NETWORK.
609-463-5888 Cape May
609-601-1580 Somers Point

06/18/2025

Get a jump on Seasonal Allergy symptoms with our Allergy Skin Testing and Immunotherapy program.
609-463-5888
609-601-1570

06/18/2025
Call to schedule your Hearing Test:609-463-5888,  609-601-1570.6 simple ways to protect your hearing now before it's too...
06/13/2025

Call to schedule your Hearing Test:
609-463-5888, 609-601-1570.
6 simple ways to protect your hearing now before it's too late, according to experts

Learn how to prevent age-related hearing loss with practical steps like wearing ear protection, getting regular screenings, quitting smoking and managing tinnitus or vertigo.

Negative thoughts might be changing your brain in surprising ways, study suggestsResearch shows negativity bias correlat...
06/12/2025

Negative thoughts might be changing your brain in surprising ways, study suggests
Research shows negativity bias correlates with depression, anxiety and memory problems

Negative thoughts might be changing your brain in surprising ways, study suggests

A study of 20,000 anxiety disorder patients shows how negativity bias affects brain structure, cognitive function and mental health, supporting the view that mental illness is brain illness.

06/06/2025

Allergy testing and treatment.
Call now. Enjoy Springtime!
609-463-5888
609-601-1570

Address

601 RT 9 SOUTH, Cape May Court
House, NJ
08210

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William J Morrow DO FAOCO is a Board Certified Otolaryngologist in group practice with 2 locations in Atlantic and Cape May County. William J Morrow DO FAOCO specializes in Otolaryngology as a Member of Jefferson ENT Network, in partnership with Dr Zubair Syed, DO, FAOCO and a full time Doctor of Audiology. State of the art services offered include Balloon Sinuplasty, Allergy testing and treatment, Audiology, Hearing Healthcare Services, Balance Testing and treatment, as well as treatment for a wide range of general Ear Nose and Throat disorders. We strive to have the patient and family actively involved in the healthcare decision making process. Our staff works diligently to help navigate the insurance pre approval process. Dr Morrow trained at Seton Hall University Pre Med. He attended Medical School at UMDNJ SOM where he was Class President, Chief Intern, and Chief Otolaryngology Resident. Dr Morrow graduated Med School in 1989 and has accomplished 28 years of clinical experience. Same day appointments available. Call 609-463-5888 or 609-601-1570.