Sam A. Jaoude

04/17/2025

03/14/2025

Dear AUST Community,
The Faculty of Business and Economics at AUST - Zahle invites you to an insightful seminar titled "Beyond Borders: Boosting Exports – The Key to Economic Growth and Global Competitiveness."

🔹 Speaker: Mr. Sam Abou Jaoude
🔹 Date & Time: March 28, 2025 @ 11:00am
🔹 Location: Conference Room - Block C - AUST Zahle Campus

Mr. Abou Jaoude, CEO of Maden Lebanon SARL & Maden Levant LLC, is a recognized expert in marketing, branding, and distribution of FMCG products in the USA. With over 25 years of experience in corporate America, he bridges the gap between Lebanon and the Western market, helping businesses expand internationally.

This seminar is a must-attend for business and economics students looking to gain real-world insights into the challenges and opportunities of exporting Lebanese products to the world’s largest consumer market—the USA.

Key Topics Covered:
- The causes of low productivity in Lebanon
- Business & communication etiquette: Lebanon vs. the Western world
- The journey of brand identity building
- Strategic brand development and marketing vs. branding identity
- Common gaps in export marketing and the product-centric approach
- Learning, innovation & revenue expansion strategies
- Effective export marketing and brand promotion
- Market intelligence, consumer behavior & pe*******on pricing strategies
- Preparing an impactful product presentation

Join us for this interactive seminar designed to bridge the gap between academia and industry and prepare Lebanon’s future workforce for global success.

🔹 Seats are limited! Register now to secure your spot.

For more information, contact: Mrs. Arine Tazian - FBE Coordinator - 03-892187

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The first book that offers indispensable insights for businesses looking to pe*****te and thrive in the American market. Beyond Borders envisions export as a catalyst for sustainable growth, job creation, and global recognition.

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Taking a product or service into a target market and securing sustainable success requires meticulous preparation. Sam A. Jaoude, consultant and CEO of…

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