08/03/2024
*****National Save CBD Day Campaign*****
On August 8th, U.S. H**p Roundtable and its members will turn National CBD Day into National Save CBD Day. With the continued threat to the h**p industry across the nation, we are leveraging this moment to increase awareness.
Even if you already know about the Mary Miller amendment, you may not fully understand the detrimental consequences of this language that is continuing to be used in various bills. To spread the word on the disastrous impacts of changing the definition of h**p federally, we’ll share our stories and those of our communities on why it’s so important to - all at the same time.
This campaign aims to utilize real voices of our members and their customers to share why it’s so important to .
Our Ask
On August 8th, we are asking everyone to flood social media with your stories and stories of how you would be impacted by a federal ban on h**p. Utilize your own digital and social media channels to share these stories, keeping in mind best practices for your channels and audiences. Consider answering at least one of these questions:
● Why is it so important to and h**p?
● What would a national h**p and CBD ban mean for you?
● If the current Mary Miller amendment is passed, how would it impact you?
● What is something you wish people knew about the current Mary Miller amendment?
The Details
1. Post your videos on August 8th, 2024. We want to create a big splash on National CBD Day, so we all need to post on this day. You can post on any and all channels you have. Feel free to make this a series and continue this type of content after August 8th as well.
2. Use the hashtag in your social and email content. To create the biggest impact, we want to all use the same hashtag to bolster our message. Feel free to use other hashtags as appropriate for your channels.
3. Click this link using the following general call to action: Your access to h**p and CBD is in jeopardy. Take federal action now.
4. Tag U.S. H**p Roundtable on social channels so we can share from our owned channels
a. Facebook: **proundtable
b. Instagram: **proundtable
c. X: **proundtable
d. LinkedIn: **proundtable
e. YouTube: US H**p TV
5. Support and amplify others. As appropriate for your channels, like, comment, and share others who are joining in on the campaign to your owned channels to help bolster our message.
