04/10/2023
I found this on NewsBreak: Bud Light's marketing VP says she was inspired to update 'fratty,' 'out of touch' branding with inclusivity
https://share.newsbreak.com/3ji13lmc
Yep, she really connected with rheir audience. She better dust off the Resume!!
Bud Light vice president Alissa Heinerscheid spoke recently on a podcast about how she overhauled the "out of touch" perception of Bud Light among the American...