Focus A family owned business located in downtown Iowa City. Nestled in the lower level of Discerning Eye & offering wallet friendly, fashion forward eyewear.

A family owned business in downtown Iowa City. Nestled in the lower level of Discerning Eye & offering fashion-forward, wallet friendly eyewear. Complete pairs of glasses starting at $145.

12/27/2021
Stylish shades are all you need. โ โ ๐Ÿ“ธ  โ โ โ 
03/31/2020

Stylish shades are all you need. โ 
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๐Ÿ“ธ โ 
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 โ โ Flawless ๐Ÿ‘โ โ โ 
03/20/2020

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Flawless ๐Ÿ‘โ 
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Just the essentials. โ โ ๐Ÿ“ธ โ โ 
03/16/2020

Just the essentials. โ 
โ 
๐Ÿ“ธ โ 
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03/12/2020
We ๐Ÿ‘๐Ÿป love ๐Ÿ‘๐Ÿผ simple ๐Ÿ‘๐Ÿฝ design ๐Ÿ‘๐Ÿฟโ โ โ ๐Ÿ“ธ  โ โ โ 
03/10/2020

We ๐Ÿ‘๐Ÿป love ๐Ÿ‘๐Ÿผ simple ๐Ÿ‘๐Ÿฝ design ๐Ÿ‘๐Ÿฟโ 
โ 
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๐Ÿ“ธ โ 
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Does your eyewear match the rest of your wardrobe?โ โ ๐Ÿ“ธ: regram  โ โ 
03/04/2020

Does your eyewear match the rest of your wardrobe?โ 
โ 
๐Ÿ“ธ: regram โ 
โ 

Happy Women's Month from this female-owned business! We're proud to be owned and managed by intelligent, insightful, and...
03/03/2020

Happy Women's Month from this female-owned business! We're proud to be owned and managed by intelligent, insightful, and fierce women. ๐Ÿ’ชโ 
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Britny bringing the heat ๐Ÿ”ฅ that weโ€™re all looking for today! Happy Friday, yaโ€™ll.
02/07/2020

Britny bringing the heat ๐Ÿ”ฅ that weโ€™re all looking for today! Happy Friday, yaโ€™ll.

Baby it's cold (and icy, and snowy) outside ... so we're closing at 3pm today. Stay safe and we'll see you tomorrow!
01/17/2020

Baby it's cold (and icy, and snowy) outside ... so we're closing at 3pm today. Stay safe and we'll see you tomorrow!

A little throwback to a collaboration we did with โ โ Small business supporting small business warms our โค๏ธโ 
01/16/2020

A little throwback to a collaboration we did with โ 
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Small business supporting small business warms our โค๏ธโ 

Unique shape for a unique you.  always ๐Ÿ”ฅโ โ 
01/15/2020

Unique shape for a unique you. always ๐Ÿ”ฅโ 
โ 

For those lucky ticket holders for this Friday's   Hot Cocoa Crawl, don't forget to visit us for some hot cocoa and kahl...
01/14/2020

For those lucky ticket holders for this Friday's Hot Cocoa Crawl, don't forget to visit us for some hot cocoa and kahlua and even hotter deals for those participating in the event.

If you're new here or still wondering what we're all about, check out this article published by Invision Magazine. They'...
01/05/2020

If you're new here or still wondering what we're all about, check out this article published by Invision Magazine.

They're one of our industry's top publications and have shown us a lot of love over the years!

One location, two models: The making of a store-in-store success story.

Focusing on all the festive feels.
12/19/2019

Focusing on all the festive feels.

What makes you happy and what will you do to focus on your happiness in the year to come? โ โ €We love getting to know peop...
12/17/2019

What makes you happy and what will you do to focus on your happiness in the year to come? โ โ €

We love getting to know people in our community and sharing our passion, knowledge, and and expertise. Stop in the next time you're downtown. We always have snacks and the coolest eyewear has to offer.โ โ €
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Address

218 E Washington Street
Iowa City, IA
52240

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 7pm
Friday 10am - 6pm
Saturday 10am - 4pm

Telephone

+13193386800

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Our Story

A family owned business in downtown Iowa City. Nestled in the lower level of Discerning Eye & offering fashion-forward, wallet friendly eyewear. Complete pairs of glasses for $165.