
Focus
Nearby clinics
218 E Washington St.
218 E Washington St
1210 S Gilbert St, Suite 104
221 E College St, Ste 211
52240
221 E College, Suite 213
221 E College St, Ste 211
2710 N Dodge St, Suite 1
227 N Dubuque St
401 S Gilbert St
500 E Market Street
500 E Market St
500 East Market Street
52240
702 S. Gilbert St. Suite 111
A family owned business located in downtown Iowa City. Nestled in the lower level of Discerning Eye & offering wallet friendly, fashion forward eyewear.
A family owned business in downtown Iowa City. Nestled in the lower level of Discerning Eye & offering fashion-forward, wallet friendly eyewear. Complete pairs of glasses starting at $145.
Operating as usual


Stylish shades are all you need. โ
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Flawless ๐โ
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Just the essentials. โ
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Timeline Photos

We ๐๐ป love ๐๐ผ simple ๐๐ฝ design ๐๐ฟโ
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Does your eyewear match the rest of your wardrobe?โ
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๐ธ: regram โ
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Happy Women's Month from this female-owned business! We're proud to be owned and managed by intelligent, insightful, and fierce women. ๐ชโ
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Britny bringing the heat ๐ฅ that weโre all looking for today! Happy Friday, yaโll.

Baby it's cold (and icy, and snowy) outside ... so we're closing at 3pm today. Stay safe and we'll see you tomorrow!

A little throwback to a collaboration we did with โ
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Small business supporting small business warms our โค๏ธโ

Focus

Unique shape for a unique you. always ๐ฅโ
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For those lucky ticket holders for this Friday's Hot Cocoa Crawl, don't forget to visit us for some hot cocoa and kahlua and even hotter deals for those participating in the event.

Innovative 'Store Within a Store' Concept Lifts Iowa Eyecare Business | InvisionMag.com
If you're new here or still wondering what we're all about, check out this article published by Invision Magazine.
They're one of our industry's top publications and have shown us a lot of love over the years!
invisionmag.com One location, two models: The making of a store-in-store success story.

Focus

Focusing on all the festive feels.

What makes you happy and what will you do to focus on your happiness in the year to come? โ โ
We love getting to know people in our community and sharing our passion, knowledge, and and expertise. Stop in the next time you're downtown. We always have snacks and the coolest eyewear has to offer.โ โ
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Monday with - have you used your flex spending for the year? Our opticians can assist you with finding the perfect pair of glasses. Ask us how we can help you function better at work, play, and all other aspects of your day.

The many shades of Mo.
We. Love. This. Color.
# moeyewear

Its that magical time of the year! Prescription glasses starting at $165 - use your flex $$ before they expire. ๐

Ready for the weekend!
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Focus

Focus's cover photo

Flex spending benefits expire 12/31 and can be used toward prescription glasses and sunglasses. Our expert opticians will help you find the perfect pair every time!

This is Steven. Yes, heโs a real-life customer. Is he a professional model? ... he should be. โฅ๏ธ๐ค๐

Enter if you dare. ๐ปโ
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Wishing for more sunshine โ๏ธ ๐ถ ๐งก

Eye ๐ love this frame because of the authentic wood grain detail and classic shape. Great option for all prescriptions โ

Whatโs your FOCUS?

You might not think you need backup glasses, but you do. ๐

World Sight Day is an annual day of awareness to bring attention to blindness and vision impairment across the globe. We have the privilege to care for our customers and patients every day and provide services that truly impact their quality of life by providing affordable eyewear with the best lens technology available.โ
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Sidewalk Sales are going strong and todayโs deal is for you!
$50 off purchase of complete frames & lenses๐
@ Focus

Weโre now open Sundays!
Stop by and shop๐

Back in stock alertโ๏ธ
Fleming frame
Get in on the translucent trend. Available in grey and crystal.
Our Story
A family owned business in downtown Iowa City. Nestled in the lower level of Discerning Eye & offering fashion-forward, wallet friendly eyewear.
Complete pairs of glasses for $165.
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Address
218 E Washington Street
Iowa City, IA
52240
Opening Hours
Tuesday | 10am - 6pm |
Wednesday | 10am - 6pm |
Thursday | 10am - 7pm |
Friday | 10am - 6pm |
Saturday | 10am - 4pm |
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