Discerning Eye Optical

Discerning Eye Optical A family-owned business specializing in high quality eyewear for men & women.

Let us sweep you off your feet 💌👓️💜Tomorrow and Saturday... 30% off any Piero Massaro glasses, Earn Double Rewards AND e...
02/12/2026

Let us sweep you off your feet 💌👓️💜

Tomorrow and Saturday... 30% off any Piero Massaro glasses, Earn Double Rewards AND enjoy some champagne on us 🥂

Hanson's new pair is a work of art ✏️👓️✏️
02/10/2026

Hanson's new pair is a work of art ✏️👓️✏️

Jordan feeling stately in his Statesman Seven👓️ 👓️
02/06/2026

Jordan feeling stately in his Statesman Seven
👓️ 👓️

How incredible are Emily's new Theos??!! 🧡🟪🔶💟
01/31/2026

How incredible are Emily's new Theos??!! 🧡🟪🔶💟

The Pagoda collection from is perfect on Dale! 🌸
01/29/2026

The Pagoda collection from is perfect on Dale! 🌸

Discerning Eye will be closed on Wednesday, January 28th so that our team can attend the funeral of Dr. Dan’s father. We...
01/24/2026

Discerning Eye will be closed on Wednesday, January 28th so that our team can attend the funeral of Dr. Dan’s father.

We truly appreciate your understanding and kindness during this time. We will reopen on Thursday for regular business hours.

-Joni & the DE team 🤍

Cozy Clearance is almost here! Shop 40-60% off some realllllllllly cool frames here at Discerning Eye 😎-January 22-24 (c...
01/20/2026

Cozy Clearance is almost here! Shop 40-60% off some realllllllllly cool frames here at Discerning Eye 😎

-January 22-24 (closed sunday)-

Black to green is our new favorite color 🤩 This Res/Rei is so striking on Jessica!
01/17/2026

Black to green is our new favorite color 🤩 This Res/Rei is so striking on Jessica!

Jodi gets a Theo frame! Maeve gets a Theo frame! Everyone check under your seats for a Theo frame!
12/27/2025

Jodi gets a Theo frame! Maeve gets a Theo frame! Everyone check under your seats for a Theo frame!

And just like that... our 20th anniversary trunk show season has come to a close!🥂Thank you all-- you showed up and show...
12/23/2025

And just like that... our 20th anniversary trunk show season has come to a close!🥂

Thank you all-- you showed up and showed support this year. We are beyond grateful to have been framing your fabulous faces for 20 years. We can't wait to see what next year brings!💫👓️

Happy Holidays everyone ❄️

Happy Holidays!**edited - closing @ 3pm on New Year’s Eve**
12/21/2025

Happy Holidays!

**edited - closing @ 3pm on New Year’s Eve**

Need an eye exam before the end of the year? Dr. Wolfe has appointments! seewelllookgreat.com(319)338-6800hello@discerni...
12/20/2025

Need an eye exam before the end of the year? Dr. Wolfe has appointments!

seewelllookgreat.com
(319)338-6800
hello@discerningeyeoptical.com

Address

218 E Washington Street
Iowa City, IA
52240

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 7pm
Friday 10am - 6pm
Saturday 10am - 4pm

Telephone

+13193386800

Website

https://calendarlink.com/event/collection/9e9dbfb0-e10e-4388-9661-329aa89ebda4

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