Discerning Eye Optical

Discerning Eye Optical A family-owned business specializing in high quality eyewear for men & women.

✨️ pretty shiny new things ✨️
09/26/2025

✨️ pretty shiny new things ✨️

We wanna keep the new Face a Face frames for ourselves but we like you guys so we'll put them on the shelves 😉
09/23/2025

We wanna keep the new Face a Face frames for ourselves but we like you guys so we'll put them on the shelves 😉

Yardley picked out this adorable cat eye. Tortoise and red, a match made in heaven! 😍👓️🔥
09/20/2025

Yardley picked out this adorable cat eye. Tortoise and red, a match made in heaven! 😍👓️🔥

Sarah's special day! Join us in wishing her a very Happy Birthday 🥳🎂🎈
09/16/2025

Sarah's special day! Join us in wishing her a very Happy Birthday 🥳🎂🎈

The Monolix by has hit our shelves in both Sun and Optical 🕶️👓
09/12/2025

The Monolix by has hit our shelves in both Sun and Optical 🕶️👓

Sometimes bolder is better, and Jan's new look is the perfect example 👓️
09/05/2025

Sometimes bolder is better, and Jan's new look is the perfect example 👓️

Perfect for everyday, the Lindberg NOW collection is durable, lightweight and customizable. It's a go-to for many of our...
09/02/2025

Perfect for everyday, the Lindberg NOW collection is durable, lightweight and customizable. It's a go-to for many of our customers! Eddie chose a matte red frame front with an icy blue temple.

Loving this Orange on Amelia 🔥
08/30/2025

Loving this Orange on Amelia 🔥

Our busiest months are fast approaching! Want to beat the crowd? Click the link in our bio or give us a call to schedule...
08/28/2025

Our busiest months are fast approaching! Want to beat the crowd? Click the link in our bio or give us a call to schedule an eye exam with Dr. Wolfe 😎

The 2025 Trunk Show schedule is here! SEVEN of our fabulous designers will be here this year🥂👓️🪩Browse the full collecti...
08/27/2025

The 2025 Trunk Show schedule is here! SEVEN of our fabulous designers will be here this year🥂👓️🪩

Browse the full collections (every frame in every color!) with the help of the DE team and the designer's representative. Trunk Shows are open house style, no appointment necessary. Visit the link in our bio to add the dates to your calendar 📆

*The designers frames will have a discount (with the purchase of lenses) during trunk show hours*

Denise's new sunglasses! We're all jealous... 😍
08/26/2025

Denise's new sunglasses! We're all jealous... 😍

Anna's new Lindbergs with a pop of blue 🤩👓️
08/22/2025

Anna's new Lindbergs with a pop of blue 🤩👓️

Address

218 E Washington Street
Iowa City, IA
52240

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 7pm
Friday 10am - 6pm
Saturday 10am - 4pm

Telephone

+13193386800

Website

https://calendarlink.com/event/collection/9e9dbfb0-e10e-4388-9661-329aa89ebda4

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