Youtheory

Youtheory Youtheory® is a Southern California based company and lifestyle brand on a mission to inspire wellness in all.

Our goal is to develop pure, safe and efficacious supplements that improve one’s health, beauty and overall well-being. Youtheory is a top selling supplement brand with an extensive line of products for all over body health, wellness and beauty. As one of the early pioneers in the collagen industry, Youtheory is widely known for its high-quality ingredients and best in class manufacturing practices. Highest quality supplements, backed by science that are made for all of you. To learn more about this mission, visit
www.youtheory.com.

expo west 2026, what a week. 🧡we’re feeling incredibly grateful — for the conversations, the connections, the curiosity,...
03/12/2026

expo west 2026, what a week. 🧡

we’re feeling incredibly grateful — for the conversations, the connections, the curiosity, and the shared belief that the future of wellness is rooted in real science and intentional innovation.

introducing our longevity line on this stage, and celebrating our nr nicotinamide riboside as a nexty finalist, made this year especially meaningful. but what stood out most was the community — retailers, partners, creators, and wellness leaders all focused on what’s next for healthy aging and cellular health.

thank you to everyone who stopped by our booths, asked thoughtful questions, and spent time learning about what we’re building.

we’re leaving inspired, energized, and more committed than ever to creating supplements that are powered by nature and proven by science.

the future of longevity is just getting started.

built for the long game. 🧡✨

your emotional health deserves the same care and intention as your physical health — and sometimes, that starts with giv...
03/10/2026

your emotional health deserves the same care and intention as your physical health — and sometimes, that starts with giving your mind the right support.

our youtheory saffron formula is designed to be an emotional wellness essential, combining three powerful botanicals: affron® saffron for mood support, ashwagandha for stress resilience, and rhodiola rosea for steady, balanced energy. together, they help your body navigate the ups and downs of daily life with more calm, clarity, and emotional equilibrium.

affron® is one of the most clinically studied saffron extracts, shown to support a positive mood and emotional well-being by gently influencing serotonin pathways. and with a vegan, dairy-free, soy-free, gluten-free formula, it’s a daily ritual you can trust.

because caring for your emotional health isn’t optional — it’s foundational.

rhodiola moodsupport stresscare wellnessfromwithin

03/10/2026

we launched a brand new line at expo west and we can’t wait for you to try it! youtheory longevity: nr nicotinamide riboside, liposomal glutathione+, and liposomal quercetin + fisetin. the perfect trio for healthy cellular support as you age.

the future of youtheory is sticking to our roots of ingredients powered by nature, and formulas backed by science, and expanding into every supplement category that’s going to support a healthier, happier you!🧡

have you tried any of these yet? tell us about your experience!

healthyaging

03/07/2026

you asked, we answered. John doherty, chief science and innovation officer here at youtheory answers the top question from expo west. what else do you want to know? tell us in the comments!

03/06/2026

pov: your latest innovation gets recognized as a trailblazer at expo west 🧡✨

we’re incredibly proud of our nr nicotinamide riboside, named a nexty awards finalist in the supplement trailblazer category.

designed with a dual-action system, it not only helps replenish nad+ levels, but also includes quercetin to help protect against nad+ depletion over time — supporting cellular energy and healthy aging from within.

if you didn’t get a chance to experience it in person at expo west, you can find it now on our website.

we’d love to hear your thoughts if you’ve tried this award-finalist formula.

build for the longgame with our latest innovation, youtheory longevity line 🧡
03/06/2026

build for the longgame with our latest innovation, youtheory longevity line 🧡

03/06/2026

cellular defense, immunity support and powerful detox benefits — all with enhansed absorption via liposomal technology. this is the perfect supplement for longevity!

03/06/2026

whatever your wellness goals, we have you covered! youtheory favorites line, bringing back the intention behind your supplement routine to make self investment an easy choice. so what benefits are you looking for in your supplements?😌🧡

one routine to support your body inside and out🧡
03/05/2026

one routine to support your body inside and out🧡

03/05/2026

expo west is the premier trade show for wellness fanatics like us and this year we’re honored to bring not only our youtheory favorites platform, but also to launch our brand new longevity line! liposomal glutathione+ for cellular defense, NR nicotinamide riboside for cellular renewal, and liposomal quercetin+ fisetin for cellular cleanse. everything to keep you (and your cells) built for the longgame.

Day 5: The Gift of WellnessFor our final day, we’re giving away something truly special—a full year of wellness with all...
12/05/2025

Day 5: The Gift of Wellness

For our final day, we’re giving away something truly special—a full year of wellness with all five of our youtheory Favorites: Shilajit, Total Body Turmeric (NEW), Ashwagandha, Saffron, and Concentrated Effect Collagen.

What does this give you?
- A year of steady support for your energy, stress, focus, glow, resilience, and overall vitality.
- A year of daily rituals that help you feel anchored, nourished, and well — from the inside out.
- A year of choosing yourself, consistently.

This gift offers:
– Daily support for whole-body wellness
– Trusted, science-backed ingredients you can rely on
– A foundation that strengthens who you are and who you’re becoming

Because wellness isn’t a moment—it’s a rhythm. And a year of our youtheory Favorites can help you step into 2026 feeling supported in every way.

How to Enter:
1️⃣ Follow
2️⃣ Tag 5 friends who would love a year of Youtheory Favorites

Here’s to nourishment, vitality, and the daily rituals that support your best you. ✨🧡

Winner will be announced on December 12th. No purchase necessary. Open to U.S. residents, 18+. Enter by 12/11/25 at 11:59 PM ET. View the official rules at https://www.youtheory.com/pages/youtheory-wellness-giveaway-rules. Not affiliated with Instagram, Facebook, or any other social media platform used to advertise this Sweepstakes. All transportation, lodging, meals, parking, and any other expenses not specifically stated as part of the prize are the sole responsibility of the winner.

Day 4: The Gift of PresenceToday, we’re giving away a Lifetime of Calm Premium—full access to Calm’s meditations, sleep ...
12/04/2025

Day 4: The Gift of Presence

Today, we’re giving away a Lifetime of Calm Premium—full access to Calm’s meditations, sleep support, breathwork, and soundscapes designed to help you return to yourself with more ease and intention.

What does this give you?

A lifelong toolkit to soften stress, regulate your nervous system, deepen your rest, and bring more clarity and calm into your days.

This gift offers:
– A daily practice that supports presence
– Tools for emotional steadiness and restorative sleep
– Long-term support for grounding, awareness, and inner peace

Because presence isn’t a moment—it’s a way of moving through your life as your best you.

How to Enter:

1️⃣ Follow
2️⃣ Tag 5 friends who would love a Lifetime of Calm Premium

Here’s to stillness, clarity, and the moments that bring you back to yourself. ✨🧡

Winner will be announced on December 11th. No purchase necessary. Open to U.S. residents, 18+. Enter by 12/10/25 at 11:59 PM ET. View the official rules at https://www.youtheory.com/pages/youtheory-calm-giveaway-rules. Not affiliated with Instagram, Facebook, or any other social media platform used to advertise this Sweepstakes. All transportation, lodging, meals, parking, and any other expenses not specifically stated as part of the prize are the sole responsibility of the winner.

Address

9600 Toledo Way
Irvine, CA
92618

Telephone

+19499002400

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Our Story

Whether you're 25 years old, 37, 52 or 60 your age tells a story. So we say, proudly claim it! Because with your confidence and our Collagen, we believe everyone can age beautifully™. Youtheory’s entire line of health and beauty supplements, including its brand new line of products formulated just for men, are sold in over 50,000 retailers and health food stores nationwide. Youtheory is also the recipient of the 2015 Nexty Popular Vote Award for Best Supplements and Ingredients. Age beautifully™ today with Youtheory. Welcome to the Youtheory page! Have fun, but please be respectful of Youtheory and others. This is not a place for profanity or spam. With that said, we reserve the right to remove any offensive, inappropriate, spammy postings – anything in violation of the Facebook Terms of Service http://www.facebook.com/policies/?ref=pf.