01/14/2024
Getting to know our speakers...
LOLO doesn’t sit around waiting for others to figure things out-that’s her job. Born as Lauren Pritchard and raised in Tennessee, LOLO was a girl in the great big world for almost two decades before returning back to her hometown of Jackson, Tennessee where she has become deeply involved in both the cultural and artistic landscape of her city and state. She recently became a partner at the indie label, No Reverse Records and she currently serves as the first-ever Cultural Arts Coordinator for the City Of Jackson. LOLO strives to help other artists make the kind of impact that they see in their mind and knows from personal experience that letting artists be who they are is how they will always feel successful, even if and when they might fail.
LOLO originated a starring role on Broadway in the hit musical Spring Awakening when she was 18 years old. 15 years later she got the entire original cast, crew and creative team back together for a One Night Only sold-out reunion performance at the Imperial Theater in New York City. LOLO is co-producer of the accompanying documentary that was made with HBO to capture the reunion and look back on the groundbreaking impact the show had on the Broadway community. You can find it on HBOMax titled "THOSE YOU’VE KNOWN: Spring Awakening”.
LOLO’s music life is a never ending story. Sometimes she is behind the scenes and sometimes she is front and center singing her heart out. In 2017 she was nominated for a GRAMMY Award for her songwriting on Panic! At The Disco’s album Death Of A Bachelor. She is also co-writer of P!ATD’s global hit “High Hopes”. She’s been a published songwriter signed with Sony Music Publishing since 2008 and she has released 4 full length albums. LOLO has been a touring force on the road playing over 1,000 live shows since 2010. Some of her favorite moments have been: 27 shows in 9 days @ SXSW 2017, sharing the stage with Annie Lennox to raise money in support of those living with HIV and being an opening act on the Paramore & Fall Out Boy co-headlined MONUMENTOUR.
LOLO is passionate about community outreach and has spent 8 years working with RIFA Jackson’s Snack Backpack Ministry which helps to provide meals and support for the food insecure children in Madison County. Her annual Christmas Show the “LOLO Christmas Show and Gospel Brunch” has become a yearly staple in the Jackson holiday festivities and it has raised over $75,000 to support RIFA’s efforts to care for those in need.
LOLO has a 3 year old son named Xander who is the center of her universe. Her husband Colton is an incredible support system and helps hold it all together when the schedules get crazy. She and her family reside in Jackson, TN with their 4 fur babies.
