Billboards in Jackson, MS - Focus Groups

03/04/2023

Thank you to all who attended the focus groups today - we appreciate your feedback tremendously and we hope you enjoyed the presentation, as well as the hearing screenings and tap water testing!

02/28/2023

Any of these look familiar? This past summer, our study team identified 638 billboards around the city of Jackson and mapped routes to capture photos of every single one! Next, we analyzed the prevalence of billboards by vulnerability index, created from the American Community Survey. Results to follow...

02/27/2023

We are just 5 days out from these events! In addition to this informative meeting, lunch/drink will be provided as well as free tap water testing, free hearing screenings, and $5 cash for your time. We really hope to see you there on March 4th at 12pm or 2pm!
Eventbrite links:
https://www.eventbrite.com/e/527377870407
https://www.eventbrite.com/e/527381882407

Do you ever notice the billboards in your community? Too few, too many? Great/poor messaging? We want to know how you feel about them!

02/25/2023

This focus group will take place at the Mississippi Civil Rights Museum (address below) on March 4th, 2023 from 12-1:30pm. We hope to see you there!

Agenda
Welcome - Before we start, you will sign a consent form. There will also be food and refreshments available.
Present findings to residents - We have been measuring billboard saturation and quality in Jackson, MS, and want to discuss our findings with you!
Individual questionnaire - After discussing our findings, we will ask you to take a brief survey.
Group Discussion - We will have a discussion about billboard quality in your communities. We are interested to hear your thoughts and perspectives!
DIY- We will break up into teams and together, we will design your ideal billboard.
Conclusion - We will end the meeting with a few parting words. You will also be given $5 cash for your participation.
*At this event, we will have FREE hearing screenings, FREE tap water testing kits, and other gifts available on a first-come, first-served basis.