01/14/2026
Yesterday I sat across from someone with big goals. Real vision. Real talent. The kind of untapped potential that could build something powerful.
And yet… they’re stuck.
Not because they aren’t capable.
Not because they’re unintelligent.
Not because the opportunity isn’t there.
But because they keep choosing comfort over ex*****on.
That’s the part no one likes to talk about.
Most people don’t fail in business because the dream was too big.
They fail because they get tired of being uncomfortable.
They overthink.
They wait for confidence.
They “research” instead of move.
They polish plans that never touch reality.
And slowly, quietly, their potential rots.
What’s worse is how easy it is to judge that in others…
and then go home and do the exact same thing to ourselves.
Same excuses.
Same delays.
Same “next month.”
Same underperformance dressed up as patience.
That’s the real tragedy.
Not lack of talent.
Not lack of resources.
Not lack of ideas.
Wasted capability.
Business coaching isn’t about hype.
It’s about confronting the part of you that keeps choosing small.
It’s about breaking patterns.
Installing structure.
Creating accountability that doesn’t let you lie to yourself anymore.
It’s about turning “I could” into “I did.”
And yes… it’s uncomfortable.
Growth always is.
But staying stuck in a life and business that no longer fits you is far more painful in the long run.
If this post irritated you a little… good.
That usually means it hit something honest.
You don’t need more motivation.
You need movement.
And if you’re tired of watching your own potential go unused…
That’s where I come in.