The Indie Yoga® Story
Marketing tells a story and, if effective, increases brand awareness.
Is the cost of marketing really worth it? I have been in marketing and web design since 2009. I am more ethically effective than higher priced "pro's." It isn't rocket science, but you are only as good as your name.
The name "Indie Yoga" is modeled after a concept that Gandhi believed was the most crucial step in building a strong community foundation, called "Swaraj."
Swaraj means "independence" or "self-rule" - and for us, that translates to a non-hierarchical "self-governance" through individual yoga businesses who have strong bonds to their communities.
At the core of what yoga is in America and even all over the world, we are all free to make the choice of what (and who) we support, and it is Indie Yoga's mission and prerogative to inspire attendees to embrace and strengthen independent yoga.