04/30/2026
Congrats to Kerin Crews, the new owner of Strictly Local in Craig, Alaska!
Our team has been working with Kerin over the past few months—primarily through a loan and business coaching—and it’s great to see her reach her goal of taking ownership of Strictly Local just in time for the summer season.
Strictly Local is known for showcasing local artwork, and while Kerin intends to keep that focus, she’s also excited to help fill a gap on Prince of Wales—the limited clothing retail options—by adding a consignment section:
“I’m adding a little resale boutique, with high-end consignment of women’s clothes and kids clothes. And so I’ll change the store just a little bit, but the main focus of the store will stay local products from local makers.”
With strong community support, Kerin shared that stepping into ownership has been a smooth transition. She shared that Spruce Root has played a significant role in that, and that she’s especially appreciated how approachable the team is:
“You know, everybody that I’ve worked with so far at Spruce Root has been really personable and they haven’t been intimidating. And I think that when you’re doing something like this, it’s so important that you feel supported and not intimidated by the people that are helping you get your future.”
Kerin received business coaching from Andrew Jylkka, who supports small business owners across Southeast. She shared that on a day she felt ready to quit, Andrew met the moment with exactly what she needed—a pep talk:
“He was like, ‘great, let’s get this out of the way now. You’re gonna do this. You’re doing really hard work. You’re doing really good. You’ve persevered every day.’ And so he really gave me a good pep talk. He’s a great coach.”
Great work, Kerin! We’re here for you anytime.