10/01/2024
How to grow your home health agency during a low Census
A low census can be an opportunity to create new relationships, improve processes, revise strategies, and prepare for future high-volume seasons. Here are some ways to make the most of a low census.
• Identify bottlenecks A downtime can highlight operational inefficiencies with your Company’s internal process that might otherwise go unnoticed and require immediate revision to create a smoother internal process and to increase efficiency and productivity. This can help you prepare for the next high-volume season and manage it more effectively when work picks up again.
• Monitor and improve staff performance Review and monitor compliancy standards and clearly convey agency expectations in clinician performance. Provide educational enrichment where lacking. Communicate across all departments; it's important to discuss agency policy so all staff know how to handle important situations.
• Read industry news Reading industry news and sharing educational materials can help your staff progress in their profession and stay focused on new rules and techniques in patient care. This facilitates the appropriate course in which to grow your business.
• Project development A low census is a time to reach out into the business industry creating new business relationships while exploring and developing new areas of coverage. Customizing appropriate clinical programs will be of interest to your new target audience and appropriate referral sources. For example, by providing a cardiac rehab program to the patients of your local cardiologist, you can insure a relevant and necessary form of treatment for patients with that diagnosis while increasing patient referral.
• Reflect on the past year Take stock of your agency’s achievements and recognize key staff who have devoted themselves to their work and your company. These are the relationships worth celebrating!! Rest!
• Plan ahead Review your workload and goals for the year ahead. If you make sure your agency is rooted in clinical expertise…. Financial success will surely follow.
-Monique Burrage OTR
Houston Occupatìonal & Physical Therapy PLLC provides in home professional OT, PT & ST services to