Joanne Ketch, LPC-S, LMFT-S, LCDC

12/09/2025

I released a new video today, and it’s one I’ve been excited to share because it clears up a HUGE misconception about “spiritual practices” in recovery and stress management.

Here’s the big idea:
You don’t need religion or belief for certain practices to change your brain.
And you don’t need dogma to benefit from connection, ritual, meaning, creativity, awe, or reflection.

Whether you’re deconstructed, spiritual-but-not-religious, unsure what you believe, or simply rebuilding your life from a healthier place… your brain still responds to the habits that stabilize and regulate it.

This is why AA works for some.
Why SMART works.
Why meditation works.
Why service and routine work.
Why so many pathways to recovery work—because the habits themselves heal the brain.

In the video, I break down:
✨ The neuroscience behind why these practices help
✨ How they support recovery, stress resilience, and emotional regulation
✨ Why you can keep the benefits without returning to old belief systems
✨ How to rebuild habits that fit your identity and values now
✨ What it means to become the architect of your own recovery and well-being

If you’ve ever questioned why certain practices “worked” before… or if you’re rebuilding life after burnout, stress, drinking, or deconstruction… this conversation might land exactly where you need it.

📽️ Watch here: https://youtu.be/zKWhh8_pbvg

If it resonates, feel free to share or comment. I’d love to hear your thoughts—especially from those of you navigating high-pressure careers, long-term stress, or life transitions.

We’re all allowed to rebuild a life that fits who we are now.

👇 Grab your FREE Executive Stress Workbook to help regulate your nervous system and stay grounded this holiday season:https://www.soberinthecsuite.com/execu...

12/02/2025

Today’s video is one of my favorites to share — and it’s perfect for Giving Tuesday and the start of Spiritual Literacy Month.

We often think of generosity as something we “should” do…
but the truth is, giving changes the brain.
It increases oxytocin, calms stress, stabilizes dopamine, and strengthens the systems that help us stay grounded, connected, and steady — especially for those of us rebuilding identity or navigating sobriety, stress, or big life transitions.

And here’s the best part:
You don’t have to be religious or affiliated with any tradition to benefit from these practices.
Spiritual literacy is about meaning, connection, values, identity, and purpose — the things humans need to stay regulated and whole.

In today’s video, I explain:
✨ Why Giving Tuesday started
✨ The neurobiology behind generosity
✨ How giving supports stress regulation
✨ Why it’s a perfect doorway into Spiritual Literacy Month
✨ And how all of this ties into sober living and identity rebuilding

If this season feels heavy, disconnected, or overwhelming — this is a gentle, grounding place to start.

🎥 Watch here: https://youtu.be/BX_HuH69aE4

Let me know what resonates. 💜

👇 Grab your FREE Executive Stress Workbook to help regulate your nervous system and stay grounded this holiday season:https://www.soberinthecsuite.com/execu...

11/29/2025

Work–life balance, modeled beautifully:
Take the comfy chair. Settle in. Rest like it’s part of your treatment plan.

11/28/2025

Some families argue on Thanksgiving.
Mine? We nap dramatically and claim every piece of furniture as our own.
Happy Thanksgiving from the chaos crew. 🦃💤🐾

11/27/2025

NEW BLOG POST: Why Family History Shapes Stress, Coping & Recovery — and Why It Matters More Than You Think
Link → https://joanneketch.com/how-family-history-shapes-stress-coping-and-recovery-and-why-it-matters-more-than-you-think/

I recently published a deeper dive into what I began discussing in my video for Family History Day.

The video shares the story of how recovery was passed down in my family — and why family history isn’t destiny.

The blog goes further: it explores the neuro-psychological, generational, and systemic ways those early patterns actually shape stress-response, coping, identity, and long-term recovery.

In the blog you’ll find:

A rich look at how inherited stress and coping templates affect us long-term

How family roles and survival strategies often persist — even in high-functioning adults

Why understanding your “blueprint” offers more clarity than simply saying “I come from a family with addiction”

A path forward: how to reclaim agency and reshape that blueprint toward health, resilience, and purposeful living

If the video resonated, I believe this blog will speak directly to anyone working in recovery, helping others, or trying to make sense of their past.

Take a few minutes. Share if it helps.

👉 https://joanneketch.com/how-family-history-shapes-stress-coping-and-recovery-and-why-it-matters-more-than-you-think/

Discover how family history shapes stress, coping, and recovery. Learn why understanding your blueprint is essential for professionals building sober, resilient lives.

11/27/2025

I just released a new video, and this one is personal.
It’s about my mom, my sobriety, the blueprint we inherit, and the blueprint we choose to build.

When I was eight, my mom sat on her bed and told me she was an alcoholic.
Sixteen years later, I sat in the front row hearing her tell her story at a meeting while I was in my first year of sobriety myself. In that moment, I realized something life-changing:

She didn’t pass down addiction.
She passed down recovery.

The sayings on our walls, the quiet resilience, the way she helped people even when she was struggling—those became the scaffolding of my own foundation long before I ever knew I’d need it.

Family History Day reminds us that:
✨ We inherit patterns, but we also inherit strength.
✨ Addiction can run in families, but so does recovery.
✨ Family history is a blueprint—but we are the architects now.

If you're in recovery, supporting someone in recovery, or building a life with more intention, more stability, and fewer old patterns—this is for you.

👉 Watch here: https://youtu.be/tOYly_15aG8

And if it resonates, share it with someone breaking cycles or building new ones. We’re rewriting blueprints together.

Building the Family Blueprint: How Sobriety Changes the Story You InheritIn the 1970s, my mom sat me down and told me she was an alcoholic. Years later, I sa...

08/29/2025

🔥 Relating ≠ Recovery

Have you ever thought, “I can’t relate, so I can’t get better”?
That’s one of the biggest lies addiction tells.

Recovery isn’t about finding someone with the exact same story. It’s not about your drug of choice, your job, or your past. That might feel comforting — but it’s not what heals.

Healing happens when you:
✔️ Sit in the discomfort without numbing it.
✔️ Learn skills to handle stress, conflict, and emotions.
✔️ Build a personalized toolbox to live life without self-destructing.

Relatability may feel safe. But growth? Growth happens in the uncomfortable.
Recovery isn’t about comparing war stories — it’s about creating a healthier story of your own.

Relating is not the same as recovering. Too often, professionals in high-stress careers walk away from the help they need because they can’t “relate” to some...

08/22/2025

Hard truth: “I’ve got this” is not a recovery plan.

At Sober in the C-Suite, I hear it all the time from high-performing professionals who believe awareness equals action. But the real transformation comes from practicing neurobeneficial habits—daily routines that rewire the brain, manage stress, and keep you sober long after treatment ends.In this new video, I unpack the myth of “I’ve got this” and show what true recovery work looks like. Watch now: https://youtu.be/wiKvUYJG0lE

Learn more at www.drjorecoverycoaching.com

You Don’t “Have This” — Why Knowledge Without Action Keeps You Stuck in Recovery“I’ve got this.”“I know what to do.”“I just need to go work on my trauma.”I h...

07/22/2025

📣 AA Isn’t the Whole Plan—Here’s Why That Matters

I’m often asked why I don’t center AA or 12-Step programs in the core of my coaching or clinical work. Here’s the truth:

Peer support is powerful. But it’s not treatment.

Would you treat diabetes, MS, or cancer with a support group alone? Of course not. You’d want a diagnosis, a tailored treatment plan, and a team of professionals to guide your healing.

Recovery should be no different.

In this video, I unpack what real, strategic, clinical recovery looks like—especially for professionals and high-functioning individuals with a lot to lose. I talk about:

✅ Why peer support helps—but isn’t enough
✅ What a true recovery team looks like
✅ How to design your recovery like a business plan
✅ Why slogans can’t replace neuroscience, habit change, or structured support

Watch the video here 👉 https://youtu.be/E-3_C2QsiBM

🎯 You don’t need more guilt, shame, or vague advice. You need systems, strategy, and support that actually match the complexity of your life.

Let’s raise the bar for what recovery can be.

Why I Don’t Center AA in My Coaching or Clinical ProgrammingFor many in recovery, AA and other peer support models are powerful and supportive. But they’re n...

06/27/2025

Finally! 🎥 NEW VIDEO: Executive Stress, Sobriety, and Leadership — Where I’ve Been (and Why It Matters to You)

What happens when the person who teaches stress management and relapse prevention… hits a season of massive stress themselves?

That’s exactly what I’ve been living these past two months — and why it matters to every high-achieving professional out there.

In this video, I’m pulling back the curtain to share:

✔ What real-time executive stress has looked like for me
✔ How I’ve applied the same tools I coach my clients to use
✔ The hard truth: even “good” stress is still stress
✔ Why resilience, recovery, and leadership require intentional structure

If you’re a professional, executive, or leader navigating high stress, transitions, or wondering how to protect your well-being without sacrificing success — this is for you.

📲 Watch now: https://youtu.be/UMATmIz0p14

And if this message resonates — I currently have two private Executive Coaching spots open for professionals ready to elevate their stress resilience, protect their success, and build a life they don’t need to escape from.

Ready to THRIVE? Send me a message — let’s talk.

👇 Grab your FREE Stress Workbook to help manage triggers and stay on track 👇 https://www.soberinthecsuite.com/executivestressworkbook 📒✍️🎯 If you’re a hi...

04/21/2025

Exciting news!

Breaking news from The Plum!!! 🐮 We are thrilled to announce that Dr. Joanne Ketch, LPC-S, LMFT-S, LCDC will be joining the Plum Creek Recovery Ranch team as our new Clinical Director. ⭐️

Dr. Ketch brings 15 years of clinical leadership and over 30 years of personal recovery to her new role. Her 10 Foundational Principles, which emerged from her doctoral research, will anchor Plum Creek’s evolving clinical program - ensuring that every client receives compassionate, evidence-based care grounded in authenticity, purpose, and long-term resiliency.

By aligning clinical excellence with a clear and compelling value proposition - science-backed care, whole-family engagement, and personalized treatment - Dr. Ketch’s curriculum will guide our unique program towards growth, innovation, and thought leadership.

Welcome to the team, Jo!!! We are so excited to have you join our family. ❤️

04/09/2025

🧠✨ What if creativity was the missing piece in your recovery journey?

April is National Poetry Month—and whether you’re into poetry or not, this is your invitation to reconnect with the part of you that creates, expresses, and heals.

In my latest video, I explore how creativity isn’t just a hobby—it’s a powerful recovery tool. From lowering stress hormones to rebuilding identity and managing cravings, creative practices like journaling, drawing, music, or even motorcycle restoration can change how we heal.

🎨 Six surprising benefits of creativity in recovery
🖋 How creative expression helps high performers process emotions
📚 Free guide: Creative Prompts for Executive Recovery

📺 Watch now: https://youtu.be/ZGzj3M6WQEI

If you’re a professional or high achiever navigating sobriety, this one’s for you. Let’s rewrite the story—one mindful, creative moment at a time. 💬👇

What if picking up a pen or a paintbrush could do more for your recovery than another to-do list? 🎨✍️ In this video, I dive into how creativity—whether it’s...