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Joanne Ketch, LPC-S, LMFT-S, LCDC

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Joanne Ketch, LPC-S, LMFT-S, LCDC

https://joanneketch.com/. Helping professionals and their loved ones address substance use issues. It’s important to treat you; the whole person.

While the suggestion that you attend Alcoholics Anonymous (AA) or Narcotics Anonymous (NA) (also known as 12 Step settings) is one that has worked for millions, it is not “the” only nor the best answer for everyone. There are many reasons that developing a holistic care plan is needed; to respond to your unique genetics, past, specific struggles and to identify and utilize the skill set that is productive and positive and use this as a part of your treatment. If you’d like, I can provide support, guidance, complementary and supplementary care to persons in the 12 Step community. I am careful, however, to ensure that professional treatment is empirically supported and not simply a regurgitation of cliché suggestions. I work with professionals in Katy, Houston, and Texas and online with clients in Florida who are seeking holistic care for their substance abuse problem, to help with relapse prevention, and assist the family members and loved ones of those persons. I am also a board approved Supervisor for LPC Associates and LMFT Associates.

08/29/2025

🔥 Relating ≠ Recovery

Have you ever thought, “I can’t relate, so I can’t get better”?
That’s one of the biggest lies addiction tells.

Recovery isn’t about finding someone with the exact same story. It’s not about your drug of choice, your job, or your past. That might feel comforting — but it’s not what heals.

Healing happens when you:
✔️ Sit in the discomfort without numbing it.
✔️ Learn skills to handle stress, conflict, and emotions.
✔️ Build a personalized toolbox to live life without self-destructing.

Relatability may feel safe. But growth? Growth happens in the uncomfortable.
Recovery isn’t about comparing war stories — it’s about creating a healthier story of your own.

Relating is not the same as recovering. Too often, professionals in high-stress careers walk away from the help they need because they can’t “relate” to some...

08/22/2025

Hard truth: “I’ve got this” is not a recovery plan.

At Sober in the C-Suite, I hear it all the time from high-performing professionals who believe awareness equals action. But the real transformation comes from practicing neurobeneficial habits—daily routines that rewire the brain, manage stress, and keep you sober long after treatment ends.In this new video, I unpack the myth of “I’ve got this” and show what true recovery work looks like. Watch now: https://youtu.be/wiKvUYJG0lE

Learn more at www.drjorecoverycoaching.com

You Don’t “Have This” — Why Knowledge Without Action Keeps You Stuck in Recovery“I’ve got this.”“I know what to do.”“I just need to go work on my trauma.”I h...

07/22/2025

📣 AA Isn’t the Whole Plan—Here’s Why That Matters

I’m often asked why I don’t center AA or 12-Step programs in the core of my coaching or clinical work. Here’s the truth:

Peer support is powerful. But it’s not treatment.

Would you treat diabetes, MS, or cancer with a support group alone? Of course not. You’d want a diagnosis, a tailored treatment plan, and a team of professionals to guide your healing.

Recovery should be no different.

In this video, I unpack what real, strategic, clinical recovery looks like—especially for professionals and high-functioning individuals with a lot to lose. I talk about:

✅ Why peer support helps—but isn’t enough
✅ What a true recovery team looks like
✅ How to design your recovery like a business plan
✅ Why slogans can’t replace neuroscience, habit change, or structured support

Watch the video here 👉 https://youtu.be/E-3_C2QsiBM

🎯 You don’t need more guilt, shame, or vague advice. You need systems, strategy, and support that actually match the complexity of your life.

Let’s raise the bar for what recovery can be.

Why I Don’t Center AA in My Coaching or Clinical ProgrammingFor many in recovery, AA and other peer support models are powerful and supportive. But they’re n...

06/27/2025

Finally! 🎥 NEW VIDEO: Executive Stress, Sobriety, and Leadership — Where I’ve Been (and Why It Matters to You)

What happens when the person who teaches stress management and relapse prevention… hits a season of massive stress themselves?

That’s exactly what I’ve been living these past two months — and why it matters to every high-achieving professional out there.

In this video, I’m pulling back the curtain to share:

✔ What real-time executive stress has looked like for me
✔ How I’ve applied the same tools I coach my clients to use
✔ The hard truth: even “good” stress is still stress
✔ Why resilience, recovery, and leadership require intentional structure

If you’re a professional, executive, or leader navigating high stress, transitions, or wondering how to protect your well-being without sacrificing success — this is for you.

📲 Watch now: https://youtu.be/UMATmIz0p14

And if this message resonates — I currently have two private Executive Coaching spots open for professionals ready to elevate their stress resilience, protect their success, and build a life they don’t need to escape from.

Ready to THRIVE? Send me a message — let’s talk.

👇 Grab your FREE Stress Workbook to help manage triggers and stay on track 👇 https://www.soberinthecsuite.com/executivestressworkbook 📒✍️🎯 If you’re a hi...

04/21/2025

Exciting news!

Breaking news from The Plum!!! 🐮 We are thrilled to announce that Dr. Joanne Ketch, LPC-S, LMFT-S, LCDC will be joining the Plum Creek Recovery Ranch team as our new Clinical Director. ⭐️

Dr. Ketch brings 15 years of clinical leadership and over 30 years of personal recovery to her new role. Her 10 Foundational Principles, which emerged from her doctoral research, will anchor Plum Creek’s evolving clinical program - ensuring that every client receives compassionate, evidence-based care grounded in authenticity, purpose, and long-term resiliency.

By aligning clinical excellence with a clear and compelling value proposition - science-backed care, whole-family engagement, and personalized treatment - Dr. Ketch’s curriculum will guide our unique program towards growth, innovation, and thought leadership.

Welcome to the team, Jo!!! We are so excited to have you join our family. ❤️

04/09/2025

🧠✨ What if creativity was the missing piece in your recovery journey?

April is National Poetry Month—and whether you’re into poetry or not, this is your invitation to reconnect with the part of you that creates, expresses, and heals.

In my latest video, I explore how creativity isn’t just a hobby—it’s a powerful recovery tool. From lowering stress hormones to rebuilding identity and managing cravings, creative practices like journaling, drawing, music, or even motorcycle restoration can change how we heal.

🎨 Six surprising benefits of creativity in recovery
🖋 How creative expression helps high performers process emotions
📚 Free guide: Creative Prompts for Executive Recovery

📺 Watch now: https://youtu.be/ZGzj3M6WQEI

If you’re a professional or high achiever navigating sobriety, this one’s for you. Let’s rewrite the story—one mindful, creative moment at a time. 💬👇

What if picking up a pen or a paintbrush could do more for your recovery than another to-do list? 🎨✍️ In this video, I dive into how creativity—whether it’s...

04/01/2025

🎉 April is National Humor Month—and yes, we’re talking about the power of laughter in recovery. Because guess what? Sobriety doesn’t have to be serious all the time. In fact, laughter is good medicine—scientifically proven to reduce stress, improve mood, boost your immune system, and even help prevent relapse. 💥

In this week’s video, I’m diving into how high-achieving professionals can use humor as a powerful tool to support long-term recovery. Whether you’re in 12-Step, another recovery path, or just trying to live alcohol-free, this one’s for you.

Let’s build a life we don’t want to escape from—one laugh at a time.

👉 Watch the full video here: https://youtu.be/O-jZ5NeL7fI

❤️ Like, comment, and share if you believe laughter belongs in recovery.

Feeling overwhelmed by stress or burnout in recovery? You’re not alone—and you don’t have to white-knuckle your way through it. Laughter is a powerful recove...

03/27/2025

✨ NEW VIDEO: Rewiring the Brain for Recovery Through Mindful Motion ✨

Recovery isn’t just about what we stop doing—it’s about what we start doing to rebuild a sustainable, fulfilling life. And for professionals and executives in recovery, contemplative movement is a powerful way to do just that.

In this video, I dive into the science behind mindful movement practices like Yoga, Tai Chi, QiGong, and Nia—and how they can help regulate your nervous system, reduce cravings, and support long-term sobriety.

Whether you're early in recovery or deep into a sober lifestyle, movement isn't about fitness—it's about freedom.
🧠 Learn how movement:
Rewires the brain’s reward system
Restores balance to your nervous system
Reduces stress and improves mood
Enhances self-regulation and decision-making
Helps release trauma stored in the body

If you're a high-achieving professional navigating sobriety, this is for you. These evidence-based practices aren't about yoga pants or perfect form—they’re about reclaiming your body, managing stress, and building a life you don’t want to escape from.

💡 I’m also inviting you to join a Contemplative Movement Challenge this week: ➡️ Try one mindful movement style each day (Yoga, Tai Chi, QiGong, Nia) ➡️ Reflect on how it affects your stress, cravings, and overall well-being ➡️ Share your experience in the comments!

No gear. No pressure. Just a few moments of presence.
🆓 And if you haven’t yet, grab my free Stress Management Audit—a simple tool to help you identify what’s working and where to begin. It’s perfect for executives who are ready to recover with clarity and intention.

📺 Watch the video now and take your next step toward embodied, resilient sobriety. https://youtu.be/xCv-dNOUO-4

💬 I’d love to hear from you—drop a comment below if movement plays a role in your recovery.

Recovery isn’t just about what we stop doing—it’s about what we start doing to create a fulfilling, balanced life. In this video, Dr. Jo explores how mindful...

03/18/2025

📢 New Video! National Introverts Week & Recovery – How Introverts & Extroverts Experience Sobriety Differently 🎥
It's National Introverts Week (March 17-23), a time to celebrate the power of quiet strength and challenge misconceptions about introversion! But did you know that your personality type can impact your recovery journey?

Whether you’re an introvert who feels drained by group meetings or an extrovert struggling with isolation in sobriety, understanding your energy needs is key to building a sustainable, alcohol-free life.

🌟 In this video, we cover:
✅ Why traditional recovery models often favor extroverts
✅ How energy management can make or break your sobriety
✅ Practical strategies to build a recovery plan that actually works for YOU

Recovery isn’t one-size-fits-all. When you align your sobriety strategy with your natural temperament, you set yourself up for long-term success and emotional resilience.

🎬 Watch the full video here: 👉 https://youtu.be/6suxktHj6Dc

💬 Are you an introvert or an extrovert? How does it impact your recovery? Let’s talk in the comments! ⬇️

National Introverts Week & Recovery – Understanding Temperament in Sobriety🎯 Are you an introvert navigating recovery in a world designed for extroverts? Or...

03/17/2025

📢 New Blog Post! Understanding Temperament & Recovery for National Introverts Week

Are you an introvert navigating sobriety in a world that seems built for extroverts? Or maybe an extrovert struggling with isolation and energy depletion in recovery?

🧠 Temperament plays a major role in how we manage stress, build support systems, and sustain long-term sobriety.

✔ Do recovery programs feel draining or energizing?
✔ Are social connections helping—or overwhelming—you?
✔ How can you align your recovery strategy with your natural energy rhythms?

In my latest blog post, I explore how introverts and extroverts experience recovery differently, why energy management is key, and how to build a sustainable sobriety plan that works for YOU.

🔗 Read it here: www.drjorecoverycoaching.com/executive-recovery-blog/national-introverts-week-understanding-temperament-and-recovery

Let’s discuss! Which recovery strategies align best with your personality? Drop a comment below! 👇

What Is National Introverts Week? Observed from March 17–23 , National Introverts Week is a time to challenge misconceptions about introversion and celebrate the strengths of those who recharge through solitude . Founded by Matthew Pollard , author of The Introvert’s Edge , this week recogni

03/13/2025

🚨 High-Achievers, Executives, and Professionals—This One’s for You! 🚨

Are you constantly putting things off—not because you’re lazy, but because you’re waiting for the perfect time? 🕰️ Maybe you overthink, over-plan, and get stuck in analysis paralysis. And when it comes to quitting drinking, do you tell yourself…

❌ “Now isn’t the right time—I have too much going on.”
❌ “Once I get past this stressful project, I’ll stop.”
❌ “Drinking is my one way to relax—I need a better plan first.”

💡 The truth? There will never be a perfect time to quit. Perfectionism, procrastination, and Obsessive-Compulsive Personality Disorder (OCPD) can create a cycle that keeps high-achieving professionals stuck—delaying decisions, avoiding discomfort, and relying on alcohol as a stress-relief shortcut.

🔗 Watch my latest YouTube video to learn how to break the cycle and create high-impact habits that actually support your success! 🎯👇
📺 WATCH NOW: https://youtu.be/S6piWIm2VqM

✅ Learn why high-achievers struggle with procrastination and perfectionism.
✅ Understand the connection between OCPD, executive stress, and alcohol use.
✅ Discover small, high-impact changes that create big results—without overwhelm.

🚀 Progress beats perfection—every time. Don’t wait for the “perfect” time to change. Take one small step today.

💬 Drop a 🔥 in the comments if this resonates! Let’s talk about breaking free from procrastination and reclaiming control over stress, success, and sobriety. 💡✨

🎯 If you’re a high-achieving professional or executive, this video is for YOU. You don’t need more guilt or shame—you need real tools for navigating stress,...

03/12/2025

🎉 Sober & Still Having Fun! How to Celebrate Without Alcohol 🍀🥂

St. Patrick’s Day, wedding season, summer BBQs, and big game days—it feels like every celebration comes with a drink in hand. But what if you could actually enjoy these moments WITHOUT alcohol?

👉 Have you ever wondered:
🔹 Can I have fun at parties without drinking?
🔹 How do I handle social pressure when I say no to alcohol?
🔹 What are the best ways to celebrate sober—without feeling awkward?

You’re not alone. Our culture has made drinking feel like a requirement for fun, but here’s the truth: The best celebrations aren’t about alcohol. They’re about connection, experiences, and actually remembering the good times.

In my latest video, I break down:
✅ How to navigate alcohol-heavy events with ease
✅ The best ways to handle social pressure
✅ Why sober celebrations are actually MORE fun
✅ Alcohol-free ways to enjoy parties, weddings, and big events

✨ Whether you're sober, sober-curious, or just rethinking your relationship with alcohol, this video is for YOU. Check it out now! 🎥 👇

📺 Watch Here → https://youtu.be/vCgJlS_OF7o

💬 Have you ever celebrated a big event sober? What was your experience like? Drop a 🍹 in the comments if you're ready to celebrate without regrets!

Sober & Still Having Fun! 🎉 | How to Celebrate Without Alcohol 🍀🥂St. Patrick’s Day, wedding season, summer BBQs, and big sporting events—celebrations are ...

Address

24618 Kingsland Boulevard
Katy, TX
77494

Opening Hours

Tuesday	9pm - 7pm
Wednesday	9pm - 7pm
Thursday	9pm - 7pm
Saturday	8am - 2pm

Website

http://www.joanneketch.com/, https://www.soberinthecsuite.com/executivestressworkbook

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