02/23/2026
I had this quote on a Post-it note stuck to my bathroom mirror for six months. Looked at it every morning while brushing my teeth. Nodded at it like we were in agreement. Like I was the kind of person who found ways, not excuses.
Then one night I caught myself mid-sentence saying "I don't have time to write" while scrolling through TikTok for the third hour straight, and I realized: I am a factory of excuses. An artisan. A craftsman of elaborate justifications for why I can't do the thing I keep saying I want to do.
The excuses sound so reasonable when I make them. I'm too tired. I don't have the resources. It's not the right time. Other people have advantages I don't. The market is saturated. My mental health is fragile. Mercury is in retrograde. My childhood was hard. The algorithm is against me. I need to do more research first. I need to be more prepared. I need to feel more ready.
I need. I need. I need.
What I actually need is to stop lying to myself about what I actually want.
Because here's the thing Jen Sincero is saying that we don't want to hear: if you're not doing it, you don't actually want it badly enough. Not yet. Maybe someday. But not today. And that's fine, you're allowed to not want things, but stop pretending the obstacle is external when it's actually you.
I've watched people with less time than me write books. People with less money start businesses. People with more trauma build beautiful lives. People with actual barriers, disabilities, poverty, systemic oppression find ways because the alternative is unacceptable to them.
And I've watched myself, with my college degree and my flexible schedule and my relative privilege, find excuses. Because finding excuses is comfortable. It lets me keep the fantasy of who I could be without the discomfort of actually becoming her.
There's this brutal honesty required to look at your own life and ask: am I actually trying, or am I just maintaining the idea of myself as someone who wants to try?
Because wanting to want something isn't the same as wanting it. Talking about doing something isn't the same as doing it. Having a vision board isn't the same as having a plan. And posting about your goals on Instagram isn't the same as putting in the daily, unglamorous work when no one's watching.
Sincero's quote is uncomfortable because it removes the buffer between you and your own bu****it. It says: stop blaming circumstances. Stop waiting for perfect conditions. Stop telling yourself you'll start when you feel ready.
You'll never feel ready.
Ready is a myth we invented to justify staying comfortable.
Wake up, find a way!