12/15/2025
Kintura Ambassadors Take WECARE Training Beyond State Lines
By Jessica Ford
Kintura Content Specialist
Kintura team members don’t just lead within their own communities — they help others grow, too. Recently, WECARE ambassadors Helen Adams, Executive Assistant at Scotia Village, and Sheri Sampson, Wellness Director at Glenaire, traveled to Collington Life Plan Community in Maryland to help launch Treat Your Customer Like STARS, a customer-service program created by Red Carpet Learning.
Red Carpet Learning, founded by Donna Cutting, is also the creator of Kintura’s own WECARE program. While Treat Your Customer Like STARS is a different model, both share the same mission — to strengthen teamwork, elevate service, and build communities where every person feels valued and appreciated.
For Helen, representing Kintura was both humbling and inspiring.
“It was a privilege to travel to another community and represent Kintura, to achieve shared goals of providing exceptional customer service and care,” she said. “It reminded us and showed Collington that the principles of WECARE are more than just a training session; they’re a mindset to embrace every day.”
The trip also deepened her confidence as a leader.
“Being an ambassador helped me grow by learning to lead with confidence and empower others,” Helen added. “It was inspiring to see how engaged the team was in bringing their own WECARE program to life.”
Sheri shared the same enthusiasm.
“I’m a big believer in WECARE and so happy to know more communities are seeing the importance of customer service where everyone is a customer: residents, team members, vendors and family members,” she said. “Donna Cutting has developed an amazing, interactive, fun curriculum, and she’s a gifted facilitator. Because the program is so well designed, those connections happen like magic.”
For Sheri, the highlight went beyond the classroom. “Getting to know Donna, Helen and the new ambassadors was so special,” she said. “It’s a great feeling knowing we contributed to their success and confidence moving forward.”
Donna said the partnership captured what the program is all about.
“When you focus on skills development, instead of thinking customer service is just ‘common sense,’ you actually see behavior change on the floor,” she explained. “Having Sheri and Helen share their experience helped the new ambassadors graduate with confidence — they modeled the culture of care that Kintura stands for.”
By investing in team member development programs, Kintura continues to grow leaders from within, team members who serve with excellence and help shape a culture of care that extends far beyond their own communities.
