
09/11/2025
This year’s theme, EMPOWERED, brings together ADA and the Maryland Academy of Audiology (MAA) for a supercharged program aimed at driving professional autonomy and clinical excellence.
🔹 NEW Session Highlight:
🔊 MarkeTrak25: Industry Landscape
This presentation will discuss the results of MarkeTrak25, providing a comprehensive overview of the hearing aid industry, highlighting key trends and developments shaping its future. Topics include new data on hearing aid adoption, OTC usage, cochlear implant trends, and hearing loss by age. A comparison of MT25 to MT22 will shed light on shifts in market dynamics, giving attendees valuable insights into the intersection of industry trends and consumer empowerment.
This lecture will provide the following insights:
1️⃣ Key issues examined in MarkeTrak 2025
2️⃣ How delivery of hearing healthcare is evolving and its influence on the industry
3️⃣ The changing consumer experience
Attendees will be able to:
✔️ Describe the forces impacting the delivery of hearing healthcare and hearing aids
✔️ Assess the impact of OTC devices, including acquisition and usage
✔️ Integrate insights to improve the consumer experience
📅 Sept 25–28, 2025
📍 Washington Hilton | Theme: EMPOWERED
🛎️ Act now!
✅ Register for Lobby Day
✅ Sign up for AuDacity
✅ Book your hotel by August 31
👉 https://www.audiologist.org/events/audacity/audacity-agenda