What are the opening hours?

Monday 8am - 5:30pm Tuesday 8am - 5:30pm Wednesday 8am - 5:30pm Thursday 8am - 5:30pm Friday 8am - 5:30pm Saturday 8am - 12pm

Heartland Optical

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United States
Lincoln, NE
Heartland Optical

Our commitment is to deliver comprehensive patient care with thorough eye examinations and a staff o

Heartland Optical's staff is determined to provide every patient with the enhanced vision they deserve. Our commitment is to deliver comprehensive patient care with thorough eye examinations and a staff of opticians with over 100 years of combined experience. We use the highest quality products with cutting edge technology to bring you the best in vision.

07/24/2025

We have a winner of our drawing contest! Congrats Bayleigh for getting the most votes from our followers! Bayleigh will be receiving a backpack full of back-to-school supplies, and her art will be featured on our next round of lens cleaning cloths! Thanks to everyone that participated...we absolutely loved seeing everyone's drawings 🥰

07/22/2025

Last chance to place your vote! Voting ends on Wednesday 😎

07/18/2025

Do you recognize any of your favorite Heartland Optical faces? 🥹 Swipe to reveal who's who 🥰

07/16/2025

🚨 It’s voting time! 🚨

Our young artists put their vision on paper, and now it’s your turn. Open the album, hit “Like” on your favorite drawing, and help us crown the winner. The top artist will score a backpack packed with back‑to‑school supplies, and their artwork will appear on our next run of lens‑cleaning cloths.

07/11/2025

Still layering sunglasses over your regular glasses? Or squinting one eye shut? Or driving with the sun visor permanently flipped down? There’s a better way! Get 50% off all prescription sunglasses at Heartland Optical and see summer clearly (and stylishly). Now through August 31st.

Offer cannot be combined with insurance. Lenses must be produced in our lab.

07/07/2025

Some of Hollywood’s biggest names are known for rocking their frames both on and off the screen. We’re breaking down which male stars famously wear glasses, plus a few trends worth watching if you’re thinking of updating your look.

07/06/2025

We had so much fun at the Waverly 4th of July Parade! Our first parade experience was a 10!!

07/04/2025

From all of us at Heartland Optical, have a safe and happy Independence Day celebration 🎆

06/30/2025

Here's your reminder to get your kids drawings into us for a chance to win a backpack full of school supplies and to have their art featured on our new cleaning cloths! 🥰

06/22/2025

From big dreams and bowl cuts to becoming your trusted eye care pros. Swipe to see your favorite Heartland Optical team members back in the day!

06/17/2025

Don't forget! Now through August 31st, Heartland Optical is offering 50% off prescription sunglasses from all your favorite brands — including Gucci, Ray-Ban, Oakley, and more.

Whether you're upgrading your summer look or protecting your eyes with prescription lenses, now’s the perfect time to save!

*Offer cannot be combined with insurance. Lenses must be produced in our lab.

Address

Lincoln, NE

Opening Hours

Monday	8am - 5:30pm
Tuesday	8am - 5:30pm
Wednesday	8am - 5:30pm
Thursday	8am - 5:30pm
Friday	8am - 5:30pm
Saturday	8am - 12pm

Telephone

+14024763311

Website

https://heartlandoptical.com/

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Our Story

Our staff and optometrists are dedicated to providing our patients with the advanced eye care they deserve. Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience. We only use the highest quality products and cutting edge technology to bring you the best in vision. We currently have two offices serving both Lincoln, NE and Grand Island, NE.