Ur.Skin.Therapist

Ur.Skin.Therapist Changing The Way Beauty is Done By to help you address your skin concerns and reach your skin goals.

03/15/2026

Before ingredient education became popular, one woman started questioning what was really inside skincare products.

Paula Begoun helped push the industry toward ingredient transparency and consumer education.

Day 15 of 31: Women Who Built Beauty.

03/14/2026

Science should work for everyone.

Dr. Jeanine Downie has helped advance dermatology research and treatment for diverse skin tones.

Day 14 of 31: Women Who Built Beauty.

03/13/2026

Skincare is more complex than oily, dry, or combination.

Dr. Leslie Baumann developed the 16 skin type system, helping professionals move toward personalized skincare treatments.

Day 13 of 31: Women Who Built Beauty.

03/12/2026

Science should serve everyone.

Dr. Valerie Callender helped advance dermatology research and treatment for melanin-rich skin.

Day 12 of 31: Women Who Built Beauty.

03/11/2026

In an industry full of trends, science matters.

Dr. Shereene Idriss has helped bring ingredient education and transparency back into the skincare conversation.

Day 11 of 31: Women Who Built Beauty.

03/10/2026

Creativity can build more than art — it can build a brand.

Danessa Myricks turned her artistry and innovation into a globally recognized beauty company.

Day 10 of 31: Women Who Built Beauty.

WomenWhoLead

03/09/2026

Not every woman who shaped the beauty industry owned a cosmetics brand.

Some changed it from the lab.

Patsy Sherman was a chemist whose innovations helped influence the long-wear technology used in many cosmetic formulas today.

Science drives beauty innovation.

Day 9 of 31: Women Who Built Beauty.

WomenWhoLead

03/08/2026

Healthy skin starts with science.

Dr. Barbara Sturm helped bring anti-inflammatory, barrier-focused skincare into luxury beauty.

Day 8 of 31: Women Who Built Beauty.

WomenWhoLead

03/07/2026

Many beauty trends start backstage at fashion shows.

Pat McGrath helped shape decades of runway beauty and creative artistry.

Day 7 of 31: Women Who Built Beauty.

WomenWhoLead

03/06/2026

Beauty brands weren’t always built with the consumer in mind.
Emily Weiss helped change that by building a brand rooted in community and conversation.
Listening became strategy.

Day 6 of 31: Women Who Built Beauty.



WomenWhoLead

03/06/2026

Then Rihanna launched Fenty Beauty with 40 foundation shades — and the beauty industry had to raise the standard.

Representation matters.

Day 5 of 31: Women Who Built Beauty.

WomenWhoLead

03/05/2026

There was a time when heavy makeup dominated the beauty industry.

Bobbi Brown changed that.

Her philosophy was simple: makeup should enhance who you are, not hide it.

Day 4 of 31: Women Who Built Beauty.

Address

Little Rock, AR
72002, 72103, 72201, 72202, 72204, 72205, 72206, 72207, 72209, 72210, 72211, 722

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 8:30pm
Wednesday 9am - 8:30pm
Thursday 9am - 8:30pm
Friday 9am - 8:30pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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Beauty in One Location

The meaning behind IAMA is simple yet unique it stands for I Am A whatever makes you feel unstoppable, fierce or amazing! Our mission is to make you feel amazing in your own natural skin or while wearing our cosmetics line that cares about your skin!

The woman behind IAMA.Artistry has been in the beauty industry for over a decade. During her younger years, she was a freelance makeup artist and graduate from the University of Arkansas at Little Rock with a Bachelor of Art in Speech Communication and a minor in Health Science.

After working 5 years in cooperate America and moving from Arkansas to Texas and then Illinois, she wanted to follow her passion of makeup and started her journey with Clinique. While working for Clinique her passion for skincare began to grow and she wanted to know more. After researching esthetics schools in Illinois, Armenthia enrolled at G Skin and Beauty to obtain her esthetics license and shortly after her instructor's license.

Along her journey of teaching esthetics, she because a mother to an amazing baby boy name Alijah.