PHFE WIC Program (Official)

PHFE WIC Program (Official) Healthy food, nutrition education, and breastfeeding support for 200,000 babies, parents, and kids in LA & OC, CA.

Good news, WIC families! You can now use your California WIC Card at WIC authorized farmers’ markets.The new WIC Card no...
08/30/2025

Good news, WIC families! You can now use your California WIC Card at WIC authorized farmers’ markets.

The new WIC Card now has a quick-response (QR) code, making it easy to use your Fruits and Vegetables Benefit at farmers’ markets. Use your card to buy fresh and organic, locally grown produce. 🍅🥦🍇🥕

Here is how it works:
1. Shop at a WIC authorized farmers’ market.
2. Show your WIC Card, and the farmer will scan the QR code.
3. Confirm your purchase by entering your PIN, and enjoy fresh, local fruits and vegetables.

Click the link in our bio to learn more and find a farmers’ market near you:
MyFamily.WIC.ca.gov/Home/FarmersMarkets



Images: United States Department of Agriculture, Getty

If someone you care about is breastfeeding, your support matters more than you think. Small acts of care can help them b...
08/29/2025

If someone you care about is breastfeeding, your support matters more than you think. Small acts of care can help them breastfeed longer.

You can:
Offer words of praise
Help with meals, chores or caring for older kids
Learn about baby behavior and feeding basics
Support their choice to breastfeed and give them space to learn

The handout, “Your WIC Guide to Breastfeeding” has even more tips! It can help you support someone in your life who is breastfeeding.

🤱Take a look at your guide by visiting MyFamily.WIC.ca.gov.

WIC has expert answers for your breastfeeding or chestfeeding questions. During National Breastfeeding Month, meet our W...
08/22/2025

WIC has expert answers for your breastfeeding or chestfeeding questions. During National Breastfeeding Month, meet our WIC lactation consultants, Miranda and Susana! They share the personal support and education they offer at WIC to help:

• Families feel more confident about breastfeeding.
• WIC participants manage their feeding challenges better.
• Parents reach their breastfeeding or chestfeeding goals.

WIC can help you with:
• Understanding your baby’s behavior if they are hungry or full
• Improving latch
• Learning how to use a breast pump

🤱 The handout, “Your WIC Guide to Breastfeeding” has even more tips like this! For more information and to view the guide, visit: MyFamily.WIC.ca.gov.

08/21/2025

If you missed our CinnaMoms program hosting their annual Facebook Live feel free to check it out here.

https://fb.watch/BDn37ZzIO4/

08/21/2025

Check out our team answering breastfeeding questions until 3pm in Chinese 🥰

08/20/2025

Our lactation consultants will answer all of your breastfeeding questions and highlight this year's theme: "Prioritize Breastfeeding: Create Sustainable Support Systems."

WIC is here for Asian American, Native Hawaiian, and Pacific Islanders (AANHPI) who breastfeed! WIC knows that breastfe...
08/19/2025

WIC is here for Asian American, Native Hawaiian, and Pacific Islanders (AANHPI) who breastfeed!

WIC knows that breastfeeding challenges are not the same for everyone. Language barriers and cultural norms can make it tough. We offer services for the AANHPI community which include:

Breastfeeding guidance from experts who speak AANHPI languages
Breastfeeding groups and peer-to-peer support
Resource materials in languages like Hmong, Chinese, Vietnamese, etc.

Whether you have experience or are new to breastfeeding, WIC can assist you. Reach out to us at 91997.

Facebook Live Event! 🤱As we continue to celebrate Breastfeeding Month, we invite you to join us for our annual Facebook ...
08/16/2025

Facebook Live Event! 🤱

As we continue to celebrate Breastfeeding Month, we invite you to join us for our annual Facebook Live event on the following days and times:

**August 20th:**
- 10:30 a.m. (English) with Josie and Jessica
- 1:30 p.m. with Wanda and Janelle from
- 3:00 p.m. (Spanish) with Jessica and Maria

**August 21st:**
- 3:00 p.m. (Chinese) with Wendy and Connie

Our lactation consultants will answer all of your breastfeeding questions and highlight this year's theme: "Prioritize Breastfeeding: Create Sustainable Support Systems."

Click the link in our bio to join us! ☺️

Click here to join and for more info: https://www.phfewic.org/en/national-breastfeeding-month-2025/

Indigenous Milk Medicine Week occurs every year from August 8-14! 😃Breastfeeding is a traditional practice in indigenou...
08/13/2025

Indigenous Milk Medicine Week occurs every year from August 8-14! 😃

Breastfeeding is a traditional practice in indigenous communities. Breastmilk is the first sacred food. It is the best nutrition for an infant. It nourishes the newborn’s mind and spirit. Breastfeeding strengthens connections between generations.

This week, we honor and celebrate indigenous breastfeeding experiences and reclaiming ancestral birthing and parenting practices.

You do not have to figure out breastfeeding on your own. All of our WIC Breastfeeding Peer Counselors are parents who ha...
08/13/2025

You do not have to figure out breastfeeding on your own.

All of our WIC Breastfeeding Peer Counselors are parents who have also breastfed, so they understand.

WIC Breastfeeding Peer Counselors can:
• Offer you practical breastfeeding advice.
• Answer your infant feeding questions.
• Help you feel more confident with breastfeeding—whether you are just getting started or have been feeding for a while.

During National Breastfeeding Month, ask your local WIC office if breastfeeding peer counseling is available.

🤱Learn more at www.phfewic.org/en/peer-counselor-program/

08/07/2025

We are pleased to share that our Little by Little School Readiness Program (LBL) has been renewed for an additional three years thanks to generous support from Ballmer Group.

LBL is an evidence-based early literacy program of PHFE WIC Program (Official), part of Heluna Heath’s Breastfeeding and Nutrition Services team, providing free, high-quality books and parental support and instruction for families engaged in the WIC program.

The grant from Ballmer Group will support programming at three key WIC Little by Little “hub” sites in Los Angeles County that serve 18,500 participants annually. This support will provide 160,000 books to families over three years and enable strategic planning to diversify funding, ensuring the program’s sustainability and demonstrating its impact on WIC retention and community service delivery.

“Research has shown that children who go through LBL are more school ready than those who do not, and so we are deeply grateful to Ballmer Group for providing generous support to continue this essential program,” shared Dr. Blayne Cutler, Heluna Health CEO.

Learn more at the link in the comments 🔗

Celebrate Breastfeeding Month with us through our support groups! We're here to support you and your goals for feeding y...
08/02/2025

Celebrate Breastfeeding Month with us through our support groups!

We're here to support you and your goals for feeding your baby. PHFE WIC participants are invited to join our breastfeeding support groups through Zoom. If you are pregnant, we especially encourage you to join! 🤱

Support groups are offered in English, Spanish, Chinese, Vietnamese, Tagalog, and Thai. 🤰

See the schedule of upcoming support groups listed. 😄⠀ ⠀

To join a support group, send a text with the preferred group’s keyword to 91997 and we will send you the link to join the group!⠀ ⠀

Address

Los Angeles County, CA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 10am - 5:30pm

Telephone

+18889422229

Website

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Our Story

The WIC program here in Southern California provides healthy foods, nutrition tips, breastfeeding support, and family resources to pregnant women, infants, and children under 5. Men, grandparents, foster parents, and caretakers of children under 5 are welcome!