PHFE WIC Program (Official)

PHFE WIC Program (Official) Healthy food, nutrition education, and breastfeeding support for 200,000 babies, parents, and kids in LA & OC, CA.

05/06/2026

Exciting changes are here at WIC! You can swap some WIC foods for other options that work better for your family.

🥛 Swap some of your milk for other healthy options like tofu or yogurt.

🥚 Need a different protein? You can swap your eggs for items like peanut butter, canned or dry beans, or tofu. Ask your WIC counselor about your new options.

Enjoy more choices! To learn more, visit MyFamily.WIC.ca.gov. 🐟 🥕 🍉 🍞

We’re taking time to learn and grow! 📚🌱Our team will be in training sessions, so we’ll be operating under special hours....
05/06/2026

We’re taking time to learn and grow! 📚🌱

Our team will be in training sessions, so we’ll be operating under special hours. This time allows us to strengthen our skills and stay up to date so we can continue providing the best possible service.

Thanks for your support and understanding! 🤝 😊

The income guidelines for California WIC expanded! More families will qualify for WIC and can receive healthy foods, nut...
05/04/2026

The income guidelines for California WIC expanded! More families will qualify for WIC and can receive healthy foods, nutrition education, breastfeeding support, and more.

📝 Apply now! Families who previously did not qualify for WIC are encouraged to reapply if they are within the new income limits 🌱

📍 Apply today: Text APPLY to 91997 📲 or visit startwic.org

WIC now offers a new choice for your baby's fruit and vegetable benefits at WIC.Is your baby six months old and ready fo...
05/01/2026

WIC now offers a new choice for your baby's fruit and vegetable benefits at WIC.

Is your baby six months old and ready for solid foods? You can swap all or half of your baby’s jarred fruits and vegetables for fresh, canned, or frozen fruits and vegetables. Choose the options that work best for your family. 🍐 🍠🥕 🍎

At your next appointment, talk to your WIC counselor about your baby’s new food options. To learn more, visit MyFamily.WIC.ca.gov.

🚨 WIC’s fruit and vegetable benefit is at risk of being cut. 🍎🥦These proposed reductions would drastically limit the amo...
04/29/2026

🚨 WIC’s fruit and vegetable benefit is at risk of being cut. 🍎🥦

These proposed reductions would drastically limit the amount of fresh produce families can purchase:
• Breastfeeding moms: $52 → $10
• Pregnant and postpartum women: $47 → $13
• Young children: $26 → $10

As Congress debates budget cuts, now is the time to speak up. Your story matters!
💬 Comment below sharing how WIC and the fruit & vegetable benefit have impacted your family.

📢 Let Congress know: NO CUTS TO !
🗣️ TAKE ACTION: bit.ly/fundwic27

WIC-Approved Food of the Month: Dried LentilsDried Lentils are the WIC-approved food of the month! Dried lentils are an ...
04/22/2026

WIC-Approved Food of the Month: Dried Lentils

Dried Lentils are the WIC-approved food of the month! Dried lentils are an excellent source of protein, dietary fiber, iron, and folate. They are also great for heart health, helping manage cholesterol and blood sugar! ❤️

Try including dried lentils in your family’s meals this month! Mix dried lentils into soups, curries, salads, and other veggie-heavy meals!

🥗Check out this website to find ways of incorporating lentils into your cooking: https://www.101cookbooks.com/ingredient/lentil

Did you give birth to a baby in the past year? We would like to hear from you!Help University of California, San Francis...
04/17/2026

Did you give birth to a baby in the past year? We would like to hear from you!

Help University of California, San Francisco researchers by taking a voluntary, secure 15-minute survey about the health of you and your baby.

Complete the survey here: https://tiny.ucsf.edu/2026MIHApretest

A few people will be invited to participate in a follow-up call or a focus group. They will get a gift card.

Questions? Contact che@ucsf.edu

Exciting news for your WIC foods shopping! 🎊 🛒WIC is making it easier to fill your cart with more foods your family enjo...
04/16/2026

Exciting news for your WIC foods shopping! 🎊 🛒WIC is making it easier to fill your cart with more foods your family enjoys.

What are your new food options?
• More types of whole grains, like English muffins, pita bread, and corn masa flour
• New yogurt flavors
• Canned fish which includes salmon and sardines
• Fresh herbs

Get ready to shop! Ask your WIC staff about the new WIC Shopping Guide and check the California WIC App for the new foods.

Also, check out the updated New WIC Foods list, shopping guide, and more at www.phfewic.org/newfoods 🛒✨

The purpose of is to highlight the efforts led by and to uplift Black-led solutions and affirm the right of Black Mam...
04/15/2026

The purpose of is to highlight the efforts led by and to uplift Black-led solutions and affirm the right of Black Mamas and birthing people to safety, dignity, healing, and joy.

This year’s theme, Rooted in Justice and Joy, calls for accountability, restoration, and a future where Black families can truly thrive.

WIC is here to support the health and well-being of Black families through culturally specific breastfeeding and nutrition support, health care referrals, community events, and more! 💗

Getting started with WIC is worth it: www.signupwic.com

New WIC foods are here, with tasty options for everyone to enjoy! 🍇🐟 🍉🥯WIC has added more choices to help you shop for t...
04/14/2026

New WIC foods are here, with tasty options for everyone to enjoy! 🍇🐟 🍉🥯

WIC has added more choices to help you shop for the foods your family knows and loves. Enjoy new whole grains, more yogurt flavors, fresh herbs, canned fish, and more.

These updates give your family more flexibility and more healthy options at the store.

See your new choices at MyFamily.WIC.ca.gov

Join our FREE monthly breastfeeding support groups to learn about feeding your baby and what works best for you. 🤱✨Pregn...
04/08/2026

Join our FREE monthly breastfeeding support groups to learn about feeding your baby and what works best for you. 🤱✨

Pregnant or postpartum? We’ve got you! 👶💕 We're here to cheer you on and answer ALL your questions!

PHFE WIC participants – these groups are made just for YOU! Connect with other parents, share experiences, and get expert support in a welcoming space.⁠
⁠
🌍 Available in 6 languages: English, Spanish, Chinese, Vietnamese, Tagalog, & Thai⁠

📱 It's easy to join via Zoom! Just text your preferred group's keyword to 91997, and we'll send you the link!⁠
⁠
Click the link in our bio to check out our schedule and find the perfect group for you!

WIC is adding new whole grain options in mid-April! Your family will have more ways to make the meals you already enjoy....
04/07/2026

WIC is adding new whole grain options in mid-April! Your family will have more ways to make the meals you already enjoy.

New approved options include:
• Corn masa flour
• Whole grain cereals
• Whole grain cornmeal
• Whole wheat bagels
• Whole wheat English muffins
• Whole wheat pita bread

Families now have more choices for already approved whole -grain foods
like pasta, cereals, and tortillas.

These whole grains help give your family the healthy fiber and lasting energy they need for a busy day.

🥯 🍞 See all your new options at MyFamily.WIC.ca.gov

Address

Los Angeles County, CA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 10am - 5:30pm

Telephone

+18889422229

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