The Cradle Company

07/09/2025

Some mornings really test your inner peace… and your arch support. 😅

06/26/2025

We’re continuing our Meet the Team series to introduce you to the people who keep The Cradle Company running with so much heart.

Meet Suthi Nagar, our Operations & Client Care lead.
Based in Austin, TX, Suthi brings a rare blend of strategy and soul to her work, supporting both our clients and our team with thoughtfulness, efficiency, and a deep love for meaningful connection.

Whether she’s streamlining systems or helping families feel seen and supported, Suthi’s calm presence and sharp mind make a big impact behind the scenes.

Outside of work, you’ll find her paddle-boarding with her tween, nurturing her herb garden, or sewing linen pieces by hand (yes, really!).

More amazing intros coming soon, stay tuned!

06/18/2025

06/16/2025

We’re kicking off a new Meet the Team series so you can get to know the incredible people behind The Cradle Company! First up: our founder, Brandi Jordan.

Brandi has been helping families grow, adjust, and find balance for nearly two decades. She’s a Board Certified Lactation Consultant, Pediatric Sleep Specialist, Newborn Care Specialist, and Postpartum Doula. With a BA in Child Development and a Master’s in Social Work from USC (where she also taught) Brandi brings both clinical expertise and deep compassion to every family she supports.

In 2009, she founded The Cradle Company as a home for families navigating pregnancy and postpartum. She also founded the National Association of Birth Workers of Color in 2018, expanding her mission of equity and care for all.

Her approach? Gentle, grounded, and always in service of the whole family.

More team intros coming soon, stay tuned!

06/12/2025

The early weeks after birth are raw, tender, and often overwhelming. And while the baby draws everyone’s attention, the person who just gave birth is navigating one of the most intense transitions of their life.

If you’re supporting a family during this time (professionally or personally) remember: your presence matters more than your advice.

Postpartum support isn’t about fixing.

It’s about showing up, consistently, gently, without ego or judgment.
Empathy over opinions.
Patience over pressure.
Care that centers the whole person, not just the newest one.

06/02/2025

You can’t pour from an empty cup.
You don’t have to earn your rest.
You deserve to feel like a human and a mother.
Start there. 🌿

05/16/2025

You don’t need to be the calmest parent in the room.
You just need to be the most present.

Children don’t remember every moment you raised your voice, they remember how quickly you came back. How often you stayed. How deeply you listened.

Nervous system safety in parenting isn’t about doing it “right” all the time.

It’s about connection, co-regulation, and the invisible ways your presence teaches them how to feel safe in their own body.

☁️ For a deeper look at what nervous system safety actually looks like to your child, head to TCC Founder latest post!

04/07/2025

In a time when outrage is loud and division feels constant, raising children who lead with kindness, empathy, and thoughtfulness is a powerful choice.

It won’t make headlines.
It won’t go viral.
But it matters, deeply.

Because the way we parent shapes the future more than we know.

And in the quiet, they’re learning how to care, to question, and to build something better.

03/17/2025

Brandi Jordan, The Cradle Company founder, talks about mom guilt and the one thing her mother did that completely changed the way she sees motherhood.

Instead of sacrificing herself, Brandi’s mom modeled what it looked like to care for her own needs, showing her that being a good mom doesn’t mean losing yourself.

Hear more of Brandi’s story over on her page and join the conversation 🫶🏾

01/28/2025

01/27/2025

Attention Los Angeles moms impacted by the Eaton Fires!

Join us for a free Q&A Zoom meeting where expert panelists will provide guidance on navigating insurance claims and pursuing justice for the challenges you’ve faced.

💡 What You’ll Learn:
1️⃣ How to manage your insurance claims after the fires.
2️⃣ Legal steps to rebuild your life and restore justice.

The Experts:
🔸 Raffi Kassabian, Esq.: A seasoned litigator representing fire victims, including those from the Maui mass tort lawsuits.
🔸 Sareen Bezdikian, Esq.: Attorney with over 20 years of experience in corporate, real estate, and litigation law.
🔸 Hratch Ghazarian: Founder of Allied Public Adjusters with 30+ years in insurance claims and settlements.

Let’s come together, get your questions answered, and take the next steps toward recovery. Click the link in bio to join tomorrow!

01/20/2025

Our Los Angeles community has experienced immense loss this past week, and our hearts are with every family impacted by the fires.

At The Cradle Company, we’re committed to standing alongside you—not just in joyful moments but in the hardest ones too.

If your family needs support, we’re sharing resources and creating tools to help navigate this challenging time. Let’s rebuild together.

Sign up for weekly updates and resources at the link in bio.

💛 Brandi Jordan, Founder, The Cradle Company