The Cradle Company

12/09/2025

Inconsistent naps can wreak havoc on your baby’s sleep at night.

When babies miss their ideal wake windows, they become overtired, which makes falling asleep and staying asleep much harder.

By establishing predictable nap times and wake windows, you can actually prevent late-afternoon meltdowns and improve nighttime rest.

Our sleep specialists work with you to create a personalized nap schedule that fits your baby’s natural rhythms and your family’s routine.

Work with our sleep specialists today to make naps and nights easier. Link in bio to get started 💫✨

10/08/2025

There’s so much noise online about parenting decisions and lately, conversations about Tylenol and autism have caused unnecessary worry.

At The Cradle Company, we believe knowledge should calm, not confuse.

Brandi’s new free guide helps parents understand what peer-reviewed research actually says about Tylenol and autism so you can make confident choices without fear.

✨ Get the facts and reclaim your peace of mind [link in bio].

10/06/2025

At The Cradle Company, we know how easy it is to feel overwhelmed by conflicting information, especially when it concerns your child’s health.

That’s why our founder, Brandi Jordan, created a free, evidence-based guide to help parents understand what research truly says about Tylenol and autism.

It’s grounded in science, backed by medical consensus, and written with compassion.
Because peace of mind starts with the truth.

💛 Download the free guide at the link in bio.

09/17/2025

Delegate wisely 🤪

08/04/2025

We’re honored to be featured in for our work modernizing what elite childcare really means. At The Cradle Company, we’re proud to offer trusted, inclusive, and expert support for families who want more than just a sitter, they want a village.

✨ Full article 🔗 in bio

07/23/2025

Behind every smooth system and thoughtful touch at The Cradle Company, there’s a team member making it happen.

Meet Jessica Crussel, the powerhouse behind our administrative support and special projects.

Based in Chicago, Jessica brings a thoughtful mix of structure and heart to everything she does. As a mom herself, she approaches each task with the lived experience of parenthood ensuring that the families we serve feel understood, supported, and seen.

When she’s not streamlining processes or lending her expertise to a new initiative, Jessica is exploring a new city with her husband and toddler, curled up with a great book, or baking something delicious (dessert is her love language).

07/09/2025

Some mornings really test your inner peace… and your arch support. 😅

06/26/2025

We’re continuing our Meet the Team series to introduce you to the people who keep The Cradle Company running with so much heart.

Meet Suthi Nagar, our Operations & Client Care lead.
Based in Austin, TX, Suthi brings a rare blend of strategy and soul to her work, supporting both our clients and our team with thoughtfulness, efficiency, and a deep love for meaningful connection.

Whether she’s streamlining systems or helping families feel seen and supported, Suthi’s calm presence and sharp mind make a big impact behind the scenes.

Outside of work, you’ll find her paddle-boarding with her tween, nurturing her herb garden, or sewing linen pieces by hand (yes, really!).

More amazing intros coming soon, stay tuned!

06/18/2025

06/16/2025

We’re kicking off a new Meet the Team series so you can get to know the incredible people behind The Cradle Company! First up: our founder, Brandi Jordan.

Brandi has been helping families grow, adjust, and find balance for nearly two decades. She’s a Board Certified Lactation Consultant, Pediatric Sleep Specialist, Newborn Care Specialist, and Postpartum Doula. With a BA in Child Development and a Master’s in Social Work from USC (where she also taught) Brandi brings both clinical expertise and deep compassion to every family she supports.

In 2009, she founded The Cradle Company as a home for families navigating pregnancy and postpartum. She also founded the National Association of Birth Workers of Color in 2018, expanding her mission of equity and care for all.

Her approach? Gentle, grounded, and always in service of the whole family.

More team intros coming soon, stay tuned!

06/12/2025

The early weeks after birth are raw, tender, and often overwhelming. And while the baby draws everyone’s attention, the person who just gave birth is navigating one of the most intense transitions of their life.

If you’re supporting a family during this time (professionally or personally) remember: your presence matters more than your advice.

Postpartum support isn’t about fixing.

It’s about showing up, consistently, gently, without ego or judgment.
Empathy over opinions.
Patience over pressure.
Care that centers the whole person, not just the newest one.

06/02/2025

You can’t pour from an empty cup.
You don’t have to earn your rest.
You deserve to feel like a human and a mother.
Start there. 🌿