12/14/2024
Remember when Jimmy Butler charged players $20 for a cup of coffee in his NBA Bubble hotel room?
4 years later, BigFace Coffee now has an official store in Miami. And Butler worked hard to get here.
He traveled to coffee farms in Costa Rica to study the coffee business.
He once paid $65,000 for over 1,000 pounds of premium El Salvador coffee beans.
And in October 2021, BigFace Coffee was officially launched as an online coffee store.
In 2022, BigFace opened pop-up shops in New York City and Miami. They even became the official coffee brand sponsor for tennis players at the ATP Masters and WTA 1000 events.
BigFace then had pop-ups at the Miami Grand Prix and the 2023 NBA Finals.
And on December 6, 2024, Butler opened his very first brick-and-mortar BigFace Coffee Shop in Miami's Design District.
And while Butler charged his millionaire teammates $20/cup in 2020 - you won’t have to dish out that much at his store.
Prices range from $4 for an espresso, to $10 for a pour-over.
But Butler has said he’s studying specialty coffee, and his goal one day is to craft a specialty brew that’d be worth $100 a cup.
Way back in 2021, Butler told CNBC that after his NBA career is over, he’ll be relaxing in Miami at one of his coffee shops.
Some might’ve thought he was joking.
But a few years later, a dream that started in a hotel room is now, officially, a reality.
