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MAGNA × CAFÉ TONDO × CESAR VILLALBAwith our friends at A kick-off to LA Marathon, but not just for the runners. For the ...
02/26/2026

MAGNA × CAFÉ TONDO × CESAR VILLALBA
with our friends at

A kick-off to LA Marathon, but not just for the runners. For the early risers, the later stayers, the “I’ll never run but I’ll meet you at the finish” crew, the ones who like a good reason to celebrate the city, to come together and connect.

A night to shake loose any jitters, to sweat a little early, to lean into the nerves.

25,000 runners.
25,000 winners.

Play the Long Game.
We’ll see you at the finish line.

× DJ till late.

RSVP in bio.

Oh, you’ll be the first to try our new flavor. It’s blue.

Island Punch: The Rush Returns Tomorrow.
02/24/2026

Island Punch: The Rush Returns Tomorrow.

“For an athlete, everything is built on attitude. My whole life is about working hard, being patient, and knowing my tim...
02/19/2026

“For an athlete, everything is built on attitude. My whole life is about working hard, being patient, and knowing my time’s gonna come.”

This is Lucas Owston, 20-year-old surfer who’s fighting for a chance on the world stage. In a sport where thousands of people compete for only a few spots, he knows the odds. He knows the cost. Last year, he missed the cut for the Challenger Series by a single place. 

“On the Qualifying Series, most surfers lose money,” he explains. “But you don’t do it for the paycheck. You do it because you can’t not.”
Lucas has been chasing waves for as long as he’s been walking. By two years old, he was on a board with his dad. By eight, they were traveling the California coast for amateur contests.

“When you start something that young,” he says, “it’s imprinted in your body. That’s the amazing thing about surfing. No matter what’s going on in your head, in your personal life, or in competition, there’s something so pure about just being with the ocean.”
There are risks too—big wipeouts, scary mishaps, the financial squeeze, relentless comparison. 
“I’m competing against a lot of older guys—it’s human nature to compare yourself to others, but I try to learn from what they’re doing, their rituals, their practices, how they train. I want to be the best possible version of myself.”
His style is power and patience—carving into the face, waiting for the right moment, trying to turn a four-point wave into a seven. In the water, patience means letting the set come to you. On land, it means putting years into a dream with no guarantee. 
“The vision is definitely being on the Championship Tour—that’s what I’m gunning for.”

He’s never questioned the commitment that sees him in bed by 9pm while others are out partying. And through it all, he knows a positive mindset shapes the outcome.

“I’m so lucky to be where I am, with the amazing people I have on my side. There’s nothing I’d rather do than ride the wave and see where it leads.”



📸

“Through it all I’ve learned it’s important to see risk as possibility, appearing in front of you. Things work out, even...
01/29/2026

“Through it all I’ve learned it’s important to see risk as possibility, appearing in front of you. Things work out, even if it’s not how you planned.”

This is Cortney White, photographer, climber, and founder of .

“I was 25 and building a career at a Big Four accounting firm—predictable promotions, a clear future. But one day I met a guy who had an apparel brand on the verge of getting big. He asked if I would quit my job, come work with him.”

Cortney was shocked to find herself considering it, then losing sleep over it—her parents were worried she’d give up the life she’d spent so long building.

“But one day my dad called at 4 in the morning and all he said was, ‘you should do what makes you happy.’ I put in my notice at work the next day.”

She took a huge pay cut, had to give back her signing bonus and move to a different apartment. But she was following her gut, and the change was enlivening. She started doing the brand shoots simply because there wasn’t another photographer. 

“I had no roadmap. Shooting on auto, missing focus, teaching myself as I went. But I really loved it.”

Then one impulsive Instagram post—“anyone need a sports photographer?”—landed her a gig with Bowerman Track Club and five Olympians. From there the phone hasn’t stopped ringing. World Champs, UTMB, weeks on the trail with Salomon. All with athletes at the top of their game.

“I love it because you get to freeze these incredible moments of people’s lives, moments they don’t even know happened. Everything moves so fast in the world of sports, and being able to show someone their superhuman achievement is really powerful.”

The leap has paid off, not just in work, but in the life she chose—building a creative company, traveling, finding the time to enjoy her own favorite sport.

“The thing about rock climbing is you’re constantly having to figure out the next move. But sometimes it’s so impossible you have to step back from the wall, zoom out, and only then can you see clearly again, totally committed, with the courage to start again.”

Cooking up new merch this year. If we could only make one,  which one should we make?
01/27/2026

Cooking up new merch this year. If we could only make one, which one should we make?

New year, same pace: steady wins. Play the Long Game.
01/13/2026

New year, same pace: steady wins. Play the Long Game.

New year, new movement — come play the long game with us. 1/11 | 9am–1pm |  (Hollywood)Spend the morning with us. Book a...
01/08/2026

New year, new movement — come play the long game with us.

1/11 | 9am–1pm | (Hollywood)
Spend the morning with us. Book a session, enjoy free Magna, and sample our flavors on tap.

1/17 | 10am–1pm | (Studio City)
Pop in for a Pilates class or wellness session, then refuel with free Magna + flavors on tap.

1/19 | All day |
Sampling all day at Open — come breathe, reset, and release 2025 with us.

1/25 | 11am–2pm | (Abbott Kinney)
We’re popping up to kick off the year right: Magna on tap + special discounts on piercings.

1/31 | All day | .losangeles
Members-only café takeover at Hume — custom Magna drinks on the menu + free samples.

All month | (Portland)
Grab samples all month long at Woo-Woo in Portland.

Same mission, bigger community. Let’s keep going — playing the long game together in 2026. 💛
12/30/2025

Same mission, bigger community. Let’s keep going — playing the long game together in 2026. 💛

At 1,700 years old, Santa’s clearly playing the long game. Stocking Stuffers just landed.Get ‘em through Wednesday—and l...
12/15/2025

At 1,700 years old, Santa’s clearly playing the long game. Stocking Stuffers just landed.

Get ‘em through Wednesday—and live as long as Santa. (No guarantees).

12/14/2025

Surprise! We found 50 boxes of Island Punch 🌴

Link in stories to buy before it’s gone.

11/28/2025

Hundreds of our community ran marathons this year powered by Magna — and we’re celebrating everyone who crossed the finish line. 🥇

Thank you for playing the long game with us!

The holidays are a marathon. Fuel up with 26.2% off any one-time purchase now through Dec 1. 🥇
11/26/2025

The holidays are a marathon. Fuel up with 26.2% off any one-time purchase now through Dec 1. 🥇

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