04/02/2026
Big things are coming for opticianry 👀
We love seeing leaders like Gwen Cooper and Bob Alexander bringing fresh energy and insight to the profession with Mission: Optician.
This is exactly the kind of conversation that helps elevate, educate, and advocate for opticians everywhere—including right here in Ohio. 💙
Be sure to give it a follow and tune in on April 7!
What happens when you pair a 2026 Eyecare Business Game Changer with a Master Optician who has seen every side of the lab? You get Mission:Optician.
Meet the hosts behind your new bi-weekly podcast:
🎙️ Gwen Cooper, MPA CFRE | The Advocate
Gwen isn’t just our Executive Director; she’s a radio veteran who spent a decade on-air before leading national healthcare advocacy. Named a 2026 Eyecare Business Game Changer, Gwen knows how to shake up the world (as she says in Episode 1) to ensure the work of the 73,000 opticians is finally understood by lawmakers and consumers alike.
🛠️ Bob Alexander, ABOM, NCLEM | The Master Optician
If there’s a certification in this industry, Bob has mastered it. From wholesale labs to global education for brands like Maui Jim and HOYA, Bob is a self-proclaimed "Optical Nerd" driven by one goal: unifying the profession through elite education. He’s spent his career in the trenches and is here to share the intel you need to lead yours.
Why this pair?
As Bob puts it in our debut: "We’re drawing a map that’s never been drawn before."
Gwen brings the strategy and the megaphone; Bob brings the technical precision and the legacy. Together, they are bridging the gap between advocacy and the dispensing desk.
Mission:Optician officially launches April 7.
👇 Who do you want to see Gwen and Bob interview? Tell us in the comments!