06/20/2021
Mayfiar House Assisted Living is looking for a full time Director of Marketing & Community Relations. This is a Full Time, Exempt position. Typically, Monday through Friday 9am-5pm, with the ability to work weekends, evenings, or holidays, as necessary.
Candidate should possess skills in sales & marketing, advertising, admissions and event planning.
Responsibilities:
Serve as initial point of contact for all referrals/ inquiries.
Conducts tours of the community.
Assist prospective residents and families with their decision-making process by understanding their needs and educating them about the community’s services.
Complete move in process with new residents, including reviewing community contract and ensuring all paperwork is in order that is required for admission.
Create an atmosphere of optimism, warmth, and interest in residents’ personal and health care needs.
Coordinate admissions with staff to ensure a smooth flow of information and activity.
Conduct rounds and provide information to appropriate staff to ensure room readiness and maintain facility aesthetics.
Accurately track all sales and marketing activity.
Reports marketing activity weekly/monthly in the timeframe designated.
Maintains an up-to-date and accurate database for all prospects, professionals, and responsible parties (families) including follow-up procedures such as calls, emails, tours, etc.
Creates, maintains, and builds relationships with viable referral sources through visits, events both internal and external, and other means of communication.
Strives to achieve census goals and viable waiting list of potential residents.
Development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for prospects and families as well as referral sources.
Assist development and maintenance of media and advertising.
Advise and contribute to ensure community puts forth the best possible public image.
Attends all community marketing events.
Attends required in-services and staff meetings.
Performs other duties as assigned.
Job Requirements
Must possess sales ability.
Must be familiar with Windows operating systems, MS Office, email software and internet browsers.
Previous experience in sales and marketing.
Ability to communicate effectively in verbal and written form.
Able to work flexible hours, evenings, weekends, and holidays as required.
Previous health care experience.
Excellent communication skills, resident relations and organizational skills are required.
Must hae the ability to deal tactfully with personnel, residents, family members and visitors.
