Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

Penny proves it’s never too late for a little sparkle. Especially when it comes with Francis Klein flair and a whole lot...
01/10/2026

Penny proves it’s never too late for a little sparkle. Especially when it comes with Francis Klein flair and a whole lot of love.💖

Ulla Eyewear's Pet of the Week with the Dane County Humane Society

Meet Penny, a sweet and loving senior beagle mix who is ready to find her new home and a fresh start. She may be a little nervous when you first meet her, but once she feels comfortable, she becomes a wiggly, affectionate girl who loves to follow her person around. Penny is looking for a patient adopter who will give her the time she needs to settle in and truly shine as the good girl she is. She would do best in an adult-only home where she can be the only pet, no apartments please, and where she can enjoy all the attention she deserves.

01/08/2026

Frame tips from the pros
Maddy is trying on some of her favorite frames that flatter larger, rounder face shapes while keeping things soft, feminine, and stylish. From gentle curves to elegant details, these frames are all about balance and confidence.

Which pair is your favorite? Let us know below!

Frames included are Lindberg Eyewear, Theo Eyewear, Woodys Eyewear and Orgreen Optics

Snow glare = major eye strain.Anne’s new Vuarnet sunnies are perfect for bright winter days. Come find your winter pair.
01/06/2026

Snow glare = major eye strain.
Anne’s new Vuarnet sunnies are perfect for bright winter days.
Come find your winter pair.

01/04/2026

2025 was an incredible year for us! Thank you to each and every one of you for the love and support!

We would love your vote for Brava Magazine's annual Raves & Faves! You can still vote once a day, every day until the 25...
01/03/2026

We would love your vote for Brava Magazine's annual Raves & Faves! You can still vote once a day, every day until the 25th!
Click here to vote: https://bravamagazine.com/raves-faves/ #/gallery/?group=529116

theo eyewear Customers are some of the Best Customers!Matt and Liese shopped recently, and their unique styles were evid...
01/02/2026

theo eyewear Customers are some of the Best Customers!

Matt and Liese shopped recently, and their unique styles were evident in their glasses choices! While artsy and fun, Theo's are awesome because they truly are timeless; never following trends, so never out of style!

Your words mean the world to us.Thank you, Julie, for trusting us — and for seeing the heart behind what we do.
01/01/2026

Your words mean the world to us.
Thank you, Julie, for trusting us — and for seeing the heart behind what we do.

Sir came dressed to impress with his harness perfectly matched to a Woody’s frame. Rate his look 1–10!” 😎 💯Ulla Eyewear'...
12/31/2025

Sir came dressed to impress with his harness perfectly matched to a Woody’s frame. Rate his look 1–10!” 😎 💯

Ulla Eyewear's Pet of the Week with the Dane County Humane Society

Meet Sir, a 3-year-old pup with a big personality and an even bigger love for people. He is playful, social, and affectionate, and his favorite things include attention, treats, and being thoroughly spoiled by his favorite humans. Sir treats every walk like an important event and would love a patient partner to help him work on his leash manners while he happily explores the world. Shelter life can be overwhelming, and Sir is ready to trade it for a cozy home where he can relax, learn, and share his joy.

Because one pair is never enough.Buy 2 Get 1 FREE on select frames. Only 2 days left. 👓✨
12/30/2025

Because one pair is never enough.
Buy 2 Get 1 FREE on select frames.
Only 2 days left. 👓✨

Our Coti Vision glasses chains add a pop to any pair of glasses!
12/28/2025

Our Coti Vision glasses chains add a pop to any pair of glasses!

12/27/2025

Ever wonder why some shapes work, and some don't? Here's Margot giving a quick tutorial on how to choose the right cat eye, round, or oversized option for her face!

Frames in video are by Ørgreen Studios, Tarian, Barton Perreira, theo eyewear and LINDBERG

Every order comes with delicious, custom-made chocolates from a great local business, Madison Chocolate Company. Plus, w...
12/26/2025

Every order comes with delicious, custom-made chocolates from a great local business, Madison Chocolate Company. Plus, we sprinkle in some extra goodies to make your experience even sweeter! 💖

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

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Our Story

Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop