Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

We are 3 days away from the start of Donate & Save! This annual event is our opportunity to give back to YOU for your g...
11/20/2025

We are 3 days away from the start of Donate & Save! This annual event is our opportunity to give back to YOU for your generosity!

Donate a bag of nonperishable goods or a $10 donation to the and we'll take $100 off your purchase of a frame with prescription lenses!

Ulla Eyewear's Pet of the Week with Meet Onyx, a 100-pound lovebug who’s ready for a fresh start and a family to call hi...
11/20/2025

Ulla Eyewear's Pet of the Week with

Meet Onyx, a 100-pound lovebug who’s ready for a fresh start and a family to call his very own! This playful, snuggly Labrador Retriever mix is as affectionate as they come, and once he gets to know you, he’ll happily become your loyal shadow. He has a lot of enthusiasm and can get a little jumpy at times, so he’s hoping to find a patient adopter who can continue positive-reinforcement training to help him become the best boy he can be. Onyx is looking for a special home where he can be the only pet and soak up every bit of love and attention you’ve got to give.

11/19/2025

We love our customers!

11/19/2025

Our customers are the reason behind everything we do!!

11/18/2025

Donate & Save is back, and it’s all about giving back!

From November 23 to December 24, join us in supporting The River Food Pantry and spreading some holiday cheer! When you donate, you’re not only helping local families in need — you’ll also receive a special thank-you from us.

Here’s how it works:
Donate a bag of non-perishable items OR make a $10 donation l, and you’ll receive:
- $50 OFF a full-price frame or sunglass
- $100 OFF a full-price frame with the purchase of lenses

Items most needed:

Non-perishable food
Hygiene items
Baby wipes
Baby formula (unopened & not expired)
Cleaning supplies
Egg cartons

All donations benefit The River Food Pantry, and are due by December 24.

Let’s make this holiday season a little brighter — together.

Ulla Eyewear's Customer of the Day!Donna is looking so chic in her new The House of Tom Davies! The soft tortoiseshell ...
11/17/2025

Ulla Eyewear's Customer of the Day!

Donna is looking so chic in her new The House of Tom Davies! The soft tortoiseshell and slight uplift work beautifully with her facials!

Thank you so much, Donna!

11/16/2025

New Woodys Eyewear have arrived, so Margot is giving you a quick try on! Which is your favorite?!

Ulla Eyewear's Customer of the Day!Cathy came to Ulla as a Ulla newbie, ready for new glasses! Margot got right to work...
11/15/2025

Ulla Eyewear's Customer of the Day!

Cathy came to Ulla as a Ulla newbie, ready for new glasses! Margot got right to work and customized this LINDBERG in just the right size and color (Cathy loves purple!)!

In Cathy's words: "Margot was very helpful, making excellent suggestions and patiently answering my questions. Ulla is pricey in a world with online bargains, but as the saying goes, you get what you pay for!"

11/14/2025

Back in September, Grace and Margot traveled to New York City to take part in a three-day training with Optical Success Academy and brought back so many great tips and tricks to further enhance your experience here at Ulla Eyewear!

11/14/2025

Back in September, Grace and Margot traveled to New York City to take part in a three-day training with and brought back so many great tips and tricks to further enhance your experience here at Ulla Eyewear!

Ulla Eyewear's Customer of the Day!Melanie was ready for an upgrade, and these gorgeous .eyewear's were just the ticket....
11/13/2025

Ulla Eyewear's Customer of the Day!

Melanie was ready for an upgrade, and these gorgeous .eyewear's were just the ticket. Also, an extreme shout-out to DIPPER, the sweetest pupper!

Inventory is a huge part of what keeps us running smoothly here at Ulla Eyewear. And at the helm of that project is Gra...
11/12/2025

Inventory is a huge part of what keeps us running smoothly here at Ulla Eyewear. And at the helm of that project is Grace! Every month, Grace runs reports, counts frames, switches around products, and sits in on meetings with sales representatives to ensure that everything we bring in, from frames to sunglasses, is unique and special!

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

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Our Story

Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop