Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

With these captivating eyes and adorable frames from Orgreen, how can you not fall in love?Meet Ginger Snap! This sweet ...
02/20/2026

With these captivating eyes and adorable frames from Orgreen, how can you not fall in love?

Meet Ginger Snap! This sweet girl enjoys being near her people and is happy to settle in for a cozy snuggle when the moment is right. She is playful and active and would love a single-family home with a fenced yard or land where she can run and explore. Ginger Snap is looking for a home without small kids, cats, or other dogs, and she will do best with a patient person who can help her continue building confidence when she feels a little unsure. As a member of Dane County Humane Society's Lonely Hearts Club, her adoption fee has been reduced. She has so much love to give and is ready to share it with a new family. Could that be yours? Learn more about Ginger Snap by visiting: https://www.giveshelter.org/our-services/adoptable-shelter-animals/60103175?location=Look%20Rooms.

Winter sun hits different, especially when it reflects off the snow!❄️That glare can strain your eyes, make driving hard...
02/20/2026

Winter sun hits different, especially when it reflects off the snow!❄️

That glare can strain your eyes, make driving harder, and leave you squinting all season long.

Polarized sunglasses help cut that reflection, giving you clearer, more comfortable vision outdoors, even in the middle of winter.

Yes, sunglasses are essential year-round!😎 Book your custom styling session today at ullaeyewear.com/schedule-appointment

At Ulla, we believe the best way to predict the future is to help create it. On Random Acts of Kindness Day (and every d...
02/18/2026

At Ulla, we believe the best way to predict the future is to help create it. On Random Acts of Kindness Day (and every day), we’re grateful to be part of a community that shows up for one another.

Since 2013, with the help of our customers, we’ve donated over 3,500 lbs of food to The River Food Pantry, and following our 2025 Donate & Save event, we were proud to contribute an additional $1,000 to support neighbors in need!

We also support the Dane County Humane Society, a cause close to Brittany’s heart as a rescue dog parent herself. From featuring a Dog of the Week to collecting donations in-store, we love helping shelter pups find their furever homes.

And through ReFramed, our sustainability program, customers can give gently used frames a second life. Each refurbished frame offers something truly one-of-a-kind: style that’s price-conscious, planet-friendly, and full of personality. Even better, every ReFramed purchase provides a free vision screening to a child in the Madison School District.

All of it comes back to one simple belief: caring for people, our community, and the world around us matters.

It’s getting intense in here…Team Samoa?orTeam Thin Mint?Lines have been drawn. Loyalties declared. Are you caramel coco...
02/16/2026

It’s getting intense in here…

Team Samoa?
or
Team Thin Mint?

Lines have been drawn. Loyalties declared.

Are you caramel coconut crunch with chocolate drizzle?
Or cool, crisp mint?

Tell us where your allegiance lies 👇
We’re counting votes… and possibly settling this over coffee.

We’re excited to introduce something we've been working on... Our brand new 🌟Referral Program🌟! It's our way of saying T...
02/16/2026

We’re excited to introduce something we've been working on... Our brand new 🌟Referral Program🌟! It's our way of saying THANK YOU for sharing the Ulla experience with the people you love.

✔️ Earn $100 for every referral
✔️ Hit 3 referrals and unlock a free premium add-on
✔️ Reach 5 referrals and earn $1,000 toward a complete pair of glasses

It’s simple, thoughtful, and rooted in connection.

Learn how it works at ullaeyewear.com and start referring today!

02/14/2026

Love looks good on everyone.
Share it freely. Wear it boldly. Pass it on. ❤️

Saturn loves his Woodys frames for all of his adventures: they're classic and playful just like him! Ulla Eyewear's Pet ...
02/13/2026

Saturn loves his Woodys frames for all of his adventures: they're classic and playful just like him!

Ulla Eyewear's Pet of the Week with Dane County Humane Society presents:

Saturn, a young adult husky mix who is truly out of this world. This playful, high-energy boy has a huge heart and a lot of love to give, especially to someone ready for adventure. Saturn is looking for a home with space to run and play and is not a good fit for apartment living. He is still learning his manners, and he is hoping to find someone who can help him continue his positive reinforcement training. Saturn wants to be part of everything you do, from daily activities to weekend fun. If you are searching for a loyal adventure buddy with (inter)stellar potential, Saturn might be the one to orbit into your life. He’s currently staying in a foster home, so if you’re interested in adopting this sweet pup, contact Dane County Humane Society’s Adoption Center to set up a meet and greet!

https://www.giveshelter.org/our-services/adoptable-shelter-animals/60133150?location=Foster%20Program

It's Galentine's Day at Hilldale! Grab your bestie and make it a date at Ulla.💖Today (Feb 12) from 3-7 PM, purchase a co...
02/12/2026

It's Galentine's Day at Hilldale! Grab your bestie and make it a date at Ulla.💖

Today (Feb 12) from 3-7 PM, purchase a complete pair of frames and lenses and enjoy $75 off (or $50 off sunglasses), PLUS receive a $75 gift card to give to a friend (expires 4/30/26)!

Because great style is better when shared.👭

Spots, stripes, and a little sass on the side. 🐆🖤Animal print is having a moment and honestly, it never really left. Fro...
02/11/2026

Spots, stripes, and a little sass on the side. 🐆🖤

Animal print is having a moment and honestly, it never really left. From bold leopard frames to subtle tortoise tones, these styles add instant personality without overpowering your look.

Pair them with fabulous shoes like Amy and Margot are wearing and suddenly it’s a whole vibe. Thanks Francis Klein Paris for your amazing patterns!

02/11/2026

Just when you thought frames couldn’t be more fabulous! Trying on Tarian’s latest styles straight from Paris.

Galentine's Day 🩷 is just around the corner! Join us for the special celebration on Thursday, February 12th, from 3 PM t...
02/10/2026

Galentine's Day 🩷 is just around the corner! Join us for the special celebration on Thursday, February 12th, from 3 PM to 7 PM. ⁠
⁠
Gather your friends and take advantage of our fabulous offer: receive $75 off any frame and lens purchase, plus a $75 gift certificate for your friend.⁠
Additionally, Willow & Weld, Madison's original welded jewelry, will be here from 4 PM to 7 PM. ⁠
While your here stop by other Hilldale shops for special Galentine's Day offers.

Meet Niki! Niki has a self-proclaimed "glasses problem".And honestly? We love that for her.😏Working. Reading. Driving.Wh...
02/09/2026

Meet Niki! Niki has a self-proclaimed "glasses problem".
And honestly? We love that for her.😏

Working. Reading. Driving.
Why choose just one?

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

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Our Story

Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop