Why Hide Our Light Under a Bushel?
Do YOU hide your light under a bushel? A loyal patient driving up from Chicago for prosthetic work chided me this week for the second time in the last few years for “Hiding My Light Under a Bushel”. This fellow, a very articulate and thoughtful engineer shared some frustration with me for lamenting that I do not have the time or inclination to market our prosthetics services and our aesthetic results widely as they should be. In other words, we should let our light (talents) shine. The truth is I am very proud of our long commitment and prosthetic results, but much less comfortable with selecting samples and delivering a concise message for groups of doctors and the public through the most effective methods. Marketing is just very complicated today and decisions become very difficult. For us artist types its simply much more natural to focus on our prosthetic work each day, so we tend to “Hide Our Light Under a Bushel”.
Over the years however, we owe great thanks to the talented people who have helped develop our web presence. Sharing the results of our work needs to be graphic and informative but in a professional sensitive way too. The greatest outcome would be if everyone ended up feeling confident wearing their prosthesis but proud to reveal it for its precision, or completely comfortable wearing no prosthesis at all.
We just keep doing what we do best, and we always learn something from all the great people we have the privilege of making a prosthesis for. Thanks to Henry for sharing the parable...again!