Wisconsin Optometric Association

01/06/2026

January is Glaucoma Awareness Month, a timely reminder that glaucoma often progresses without noticeable symptoms.

WOA has created short Eye Opener videos to help practices easily reinforce the importance of comprehensive eye exams and early detection. These patient friendly videos are ready to share on your practice’s social channels and are available in both English and Spanish.

12/18/2025

We’re proud to work with partners who put vision first. Here’s a message from WOA sponsor Cherry Optical Lab, where quality, precision, and patient outcomes are more than goals—they’re an obsession.

At Cherry Optical Lab, we will do whatever it takes to make the world’s best lenses and the
world’s Happiest Humans: for our team members, our customers, and their patients.
Because we believe that every Eye Care Professional deserves a Lab that delivers.
And, because we truly do believe that Your Vision is Our Obsession. Always.
Click here https://buff.ly/0roiQLo to learn all about
that obsession.

12/15/2025

The holidays are an ideal time to reinforce toy safety and vision-friendly play with patients and parents. Our December press release outlines key talking points WOA members can use to help reduce preventable eye injuries this season. https://buff.ly/IXG5IDi

12/15/2025

WOA Sponsor Spotlight: Walman Optical

NEW! Essilor®️ Stellest®️ lenses are the first and only FDA market authorized spectacle lens to slow the progression of nearsightedness in children*1. Available now from Walman Optical. Contact us today at www.walmanoptical.com

11/18/2025

Registration for tonight’s WOA Members-Only Town Hall with WOA Leadership closes at 12:00 p.m. today. We’ll recap key issues from 2025 and take a strategic look at what’s coming in 2026. The Zoom session runs from 7:00–8:00 p.m.—reserve your spot now: https://buff.ly/x073mB2

10/09/2025

Today is World Sight Day, a global reminder of how vital vision is to our quality of life.

As we celebrate Week, we’re proud to recognize Wisconsin’s doctors of optometry—providing the care, technology, and expertise that protect sight and change lives every day. 💚

10/09/2025

Optometrists aren’t the only ones focused on helping patients see their best.
As we celebrate Week, we’re happy to highlight partners like Cherry Optical Lab — always striving for perfection in every lens they craft. 💎

Here’s their message to Wisconsin optometrists:

Perfection may not exist, but that doesn’t stop us from pursuing it every single day, because our customers deserve a Lab that’s always striving to be better, every single day, in every single lens.

So, follow us on our journey as we become the very best for our customers: https://buff.ly/RTYtvvX

10/08/2025

Wisconsin is celebrating “THIS IS OPTOMETRY” Week, October 6–10, 2025!

For 125 years, Wisconsin optometrists have helped our communities see more clearly—protecting vision, detecting disease, and improving lives every day.

Celebrate with us by sharing what optometry means to you. 👁️💚

10/08/2025

For 125 years, Wisconsin optometrists have helped people see their best—on and off the field.

Los Angeles Dodgers’ Kiké Hernández recently partnered with the American Optometric Association after discovering undiagnosed eye issues that were affecting his performance at the plate.

A single visit to an optometrist identified an astigmatism—and turned his season around. His story is a powerful reminder that no technology can replace a comprehensive eye exam.

👉 Read more in Forbes: Los Angeles Dodgers’ Kiké Hernández on Key to Another World Series Run: ‘It’s Up To Our Offense’ (Sept. 25, 2025).

K**e Hernandez reveals the key to another Los Angeles Dodgers World Series run in this one-on-one interview.

10/07/2025

We’re honored that Governor Tony Evers has officially proclaimed October 6–10, 2025, as “THIS IS OPTOMETRY” Week in Wisconsin! 👁️💚

As we celebrate 125 years of advancing optometric care, this recognition underscores the critical role optometrists play in protecting vision, detecting systemic diseases, and improving quality of life across our state.

Here’s to more than a century of service—and to the doctors of optometry who continue to move our profession forward.

10/06/2025

This week, we celebrate 125 years of advancing eye health and the doctors who make it possible. Join us as we kick off Week—a statewide celebration honoring the dedication, expertise, and community impact of Wisconsin optometrists.

From the exam room to the classroom to the Capitol, WOA members have spent 125 years keeping Wisconsin seeing clearly—and we’re just getting started.

10/03/2025

Thank you to CooperVision, a valued Gold Sponsor of WOA, for helping us continue to advance and support the optometric profession in Wisconsin.