What are the opening hours?

Monday 7:30am - 4:30pm Tuesday 7:30am - 4:30pm Wednesday 7:30am - 4:30pm Thursday 7:30am - 4:30pm Friday 7:30am - 4:30pm

Forward Fertility

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United States
Madison, WI
Forward Fertility

Wisconsin's surrogacy expert helping families with egg donation and gestational carriers since 2013. Parents-to-be are from the U.S.

Now offering IVF monitoring and ultrasounds at our Madison and Wausau locations! The only surrogacy AND egg donation agency in Wisconsin and one of the few agencies in the country headed up by a Nurse Practitioner. As a surrogate candidate, why work with an agency from the East or West coast or drive to Chicago? Parents to be from all over the US can rest assured knowing that the surrogate and/or

egg donor they match with has dedicated support from the beginning to the end of the process. Forward Fertility works with surrogates and egg donors in WI, IL, MN, and IA. Forward Fertility has collaborated with IVF clinics across the US, including, but not limited to: Oregon Reproductive Medicine, RMA of New Jersey, Wisconsin Fertility Institute, Froedtert, Fertility Centers of Illinois, Advanced Fertility Centers of Chicago, Reproductive Health and Fertility in Rockford, Center for Reproductive Medicine in Minneapolis, UCSF Fertility, Shady Grove, to name a few...

04/15/2026

Today is a BIG day!

Science, trust, dedication, and compassion come together in a surrogacy match to change lives. To this incredible surrogate and the wonderful family she is matched with, we're wishing you all the luck, all the positive energy, and all the sticky thoughts today.

May this Transfer Day be the continuation of something beautiful.

04/12/2026

The path to parenthood for some families can feel very far away. We are here to share that parenthood CAN happen. Real People. Real Journeys. Right here in Wisconsin.

This little onesie once held so much anticipation...and now it holds everything they wished for.

We're honored to be part of stories like this- helping people in YOUR community! Most of the families we help live and work in the Upper Midwest. Turn 'someday' into TODAY - learn more about being a gestational carrier with Forward Fertility. www.forwardfertility.com.

04/10/2026

This National Siblings Day, we're celebrating a story that reminds us family isn't just how you arrive- it's about the journey that brings you together.

These siblings share more than just parents- they share the same incredible surrogate who carried them both, years apart, helping their family grown not once, but twice.

Surrogacy isn't just a moment, it's a lifelong connection, a bond that continues to grow right alongside these siblings.

04/09/2026

Forward Fertility originally introduced this match in January 2022 (resulting in a baby), and they recently completed a sibling journey to help grow this family once again. Welcome, little one! Congratulations to this match—our hearts are full, and we can’t wait to watch these siblings grow up together.

04/07/2026

April is already proving to be a busy and exciting month for our Forward Fertility matches! Today we’re celebrating the first of three embryo transfers scheduled for this month. To follow up, we have two surrogates going for medical screening appointments and a group of upcoming matches --- stay tuned!

04/03/2026

Waiting is never easy. At Forward Fertility, we only take on the number of intended parents we know we can confidently match, and we work in carefully managed cohorts to ensure a smooth experience for everyone involved.
Our matching process is in‑depth, personalized, and highly professional. We take the time to understand your unique needs and preferences so we can make the strongest possible surrogate-parent match.
We've also fine-tuned our process for efficiency. In 2025, the average time for Parents-t-be to be officially working together to being matched with a surrogate was 84 days.

04/02/2026

Join us at the ABC Consignment Sale and meet Katie, the sonographer at Forward Fertility Wausau. Katie is available to assist with IVF monitoring and provide pregnancy ultrasound sneak peeks at our Wausau location.

03/27/2026

Five embryo transfers in a row all successful, and all with first‑time surrogates on their very first transfer… that’s truly remarkable. This is a testament to our careful coordination, thoughtful matching, working with IVF clinics with great success rates, and the tremendous dedication of everyone involved.
And now you’ve got a whole wave of 2026 babies on the way — what a joyful year it’ll be for your matches and for you as you support them through pregnancy and beyond.

03/23/2026

Can you tell the gender from these ultrasound pics?
😅 Don’t worry — you don’t have to!
Forward Fertility offers elective ultrasounds + early gender sneak peeks at our Wausau office.
Skip the guessing and enjoy the experience.
👉 Book now: forwardfertility.com

03/21/2026

How can this not make you smile?
This darling baby was brought into the world with the help of a Forward Fertility surrogate — and today we’re celebrating a beautiful milestone.
Two years ago, her now‑dads met the incredible surrogate superhero who would help make their dream of parenthood come true. That match meeting set in motion a journey filled with trust, hope, and so much love.
Surrogacy is love. 💕
Love in action.
Love shared.
Love that grows families.
Here’s to this sweet girl, her amazing dads, and the selfless surrogate who helped bring her into their arms. 💫

03/20/2026

🌸 Spring Sale Event!
Get 20% off your second elective ultrasound when you schedule at our Wausau location.
✨ Offer valid through May 15, 2026.
📅 Learn more or schedule online: forwardfertility.com

03/17/2026

This little sweetie just turned one — truly the pot of gold at the end of the rainbow. 🍀🌈 We hope you’re all feeling a little extra lucky today. Happy St. Patrick’s Day from Forward Fertility!

☘️

Address

313 Price Place, Ste 108
Madison, WI
53705

Opening Hours

Monday	7:30am - 4:30pm
Tuesday	7:30am - 4:30pm
Wednesday	7:30am - 4:30pm
Thursday	7:30am - 4:30pm
Friday	7:30am - 4:30pm

Telephone

+16082177511

Website

http://www.forwardfertility.com/

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