What are the opening hours?

Monday 7:30am - 4:30pm Tuesday 7:30am - 4:30pm Wednesday 7:30am - 4:30pm Thursday 7:30am - 4:30pm Friday 7:30am - 4:30pm

Forward Fertility

Home
United States
Madison, WI
Forward Fertility

Wisconsin's surrogacy expert helping families with egg donation and gestational carriers since 2013. Parents-to-be are from the U.S.

The only surrogacy AND egg donation agency in Wisconsin and one of the few agencies in the country headed up by a Nurse Practitioner. As a surrogate candidate, why work with an agency from the East or West coast or drive to Chicago? Parents to be from all over the US can rest assured knowing that the surrogate and/or egg donor they match with has dedicated support from the beginning to the end of the process. Forward Fertility works with surrogates and egg donors in WI, IL, MN, and IA. Forward Fertility has collaborated with IVF clinics across the US, including, but not limited to: Oregon Reproductive Medicine, RMA of New Jersey, Wisconsin Fertility Institute, Froedtert, Fertility Centers of Illinois, Advanced Fertility Centers of Chicago, Reproductive Health and Fertility in Rockford, Center for Reproductive Medicine in Minneapolis, UCSF Fertility, Shady Grove, to name a few...

11/16/2025

🎉 Welcome Katie 🎉
Please join us in welcoming Katie to her new role at our Wausau monitoring location!
Katie isn’t new to Forward Fertility, but she’s bringing her positive energy and sweet disposition to a new space and a new role with us—and we couldn’t be more thrilled.
Katie will be offering ultrasound services to clients in Wausau and surrounding areas. We’re so grateful to have her on this journey!

Learn more about our Madison and Wausau area services at:
https://forwardfertility.com/same-day-monitoring-for-ivf-and-fet-cycles/

11/14/2025

Big News from Forward Fertility!
We’re growing families—and growing our services! 💕
We’re thrilled to announce the opening of our new monitoring location in Wausau, in addition to our Madison office. Starting mid-November, our Wausau location will offer:
🧬 IVF & FET Monitoring Ultrasounds
👶 Elective OB Ultrasounds
We’re honored to help more patients access professional, personable, convenient, and affordable care.
📍 Stay tuned for more details and meet the Forward Fertility team behind this exciting expansion!
You can schedule your appointment at this link: https://acusimple.com/access/10694/ #/appointments/

11/11/2025

Congratulations to our match on welcoming a new baby!
This incredible journey began with a shared goal and blossomed through connection and mutual support.
We’re honored to be part of their story. Here's to love, teamwork, and new beginnings!

11/09/2025

Any guesses????

11/07/2025

🌟 Surrogate of the Month? How Could We Ever Choose! 🌟
At Forward Fertility, we believe every surrogate deserves the spotlight. Whether you've completed a journey, are just beginning, have applied, or simply support surrogacy—you are appreciated.
We are endlessly grateful for the compassion, strength, and generosity each of you brings to this incredible process. You inspire hope, build families, and change lives.
Thank you for being part of the Forward Fertility community. 💙

11/02/2025

Reegan's memorable moment as a surrogate......
My favorite moment so far was the dad’s pregnancy reveal to their family. This happened over Labor Day weekend, and they hadn't told anyone about the pregnancy yet, so we were already 18 weeks at that point. They invited their family over to announce it and included me and my family too! It was so great to meet their family and see how excited everyone is for the parents, and it is clear how LOVED baby already is.

11/01/2025

🎉 A Sweet October Surprise! 🎉
We are delighted to share that Forward Fertility ended October with the most precious treat of all—a new baby! 💕
Congratulations to our match, and welcome to the world, sweet little one.

10/31/2025

Wow! We have 26 sweet little pumpkins born with the help of Forward Fertility who are celebrating their FIRST Halloween this year!
Whether it's your pumpkin's first or 14th Halloween, it would be such a TREAT if you shared a costume photo! Who doesn't love a kiddo (or adult) in a costume!?

10/29/2025

Pumpkin Patches and Surrogacy Matches! We're busy this October connecting gestational carriers and their partners/people with Parents-to-be who need assistance. It takes a lot of effort and work to get to the point of a match meeting! It's a 2-3 hour meeting where we discuss the logistics of working together, preferences around the sticky topics, and also have a chance to get to meet each other in person! Many groups show up a little nervous, a little excited. We usually end up with some great conversation, a few laughs, maybe a couple tears. Meeting in person is a critical first step to a great surrogacy journey.

10/22/2025

Anne's memorable moment as a surrogate......
I think the most memorable moment for me as a surrogate is when we got to learn the s*x of the baby and to see her sibling's reactions. It was such a sweet moment and made me really emotional since I got to experience their joy in getting ready to welcome their new sister.

10/18/2025

For our non-Wisconsin audience. Bucky is pretty famous here in Wisco as the mascot for the University of Wisconsin - Madison. In a world that seems to struggle to find common ground, can we all just love Bucky?! These Badger fans were born via surrogacy with the help of Forward Fertility and we will be cheering you on forever.

Address

313 Price Place, Ste 108
Madison, WI
53705

Opening Hours

Monday	7:30am - 4:30pm
Tuesday	7:30am - 4:30pm
Wednesday	7:30am - 4:30pm
Thursday	7:30am - 4:30pm
Friday	7:30am - 4:30pm

Telephone

+16082177511

Website

http://www.forwardfertility.com/

Alerts

Be the first to know and let us send you an email when Forward Fertility posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Forward Fertility:

Want your practice to be the top-listed Clinic in Madison?