12/18/2025
The Media & Vegetables…….
It is impossible to provide a single, universal number for how many commercials are related to vegetables, as the count varies constantly by region, platform (TV, digital, print), and time period.
However, research consistently shows that commercials for fruits and vegetables are rare compared to those for less healthy foods.
Key Statistics on Vegetable Advertising:
Low Frequency: Studies indicate that ads for fruits and vegetables are extremely rare, accounting for as little as 1.7% of all food ads in some analyses of children's programming.
Minimal Spending: The food industry spends over a billion pounds (or dollars) a year on advertising, but generally less than one percent of that total is spent on promoting vegetables.
Comparison to Unhealthy Foods: One study found 95% of food ads during children's programming were for foods high in fat, sugar, or salt, with no ads for fruits or vegetables observed on a major children's network (Nickelodeon) in one analysis.
Retail/Print Ads: While television ads are scarce, produce is more frequently advertised in retail circulars or in-store displays. One 2025 report on U.S. retail produce ads mentioned that organic produce accounted for 41,863 ads in a specific week, demonstrating a higher volume in print/digital retail-focused advertising.
Why the Low Numbers?
Branding Challenges: Vegetables are often unbranded commodities, making it difficult for individual companies to justify large-scale advertising budgets.
Focus on Profitability: Companies often prioritize advertising high-margin, processed foods (candy, fast food, sugary drinks).
Special Campaigns: Most high-profile vegetable advertising is part of specific public health or produce association campaigns, such as the "FNV" campaign in the US or the "Veg Power" campaign in the UK, which have shown positive results in increasing consumption.