12/09/2025
The Morning the Email Came In
This morning started like most of mine do:
coffee on the couch, a little personal work, a little business work, easing into the day the way winter teaches you to…slow, steady, & present.
Then it was time to shovel. (If you’re in Wisconsin, you know the drill.) With another storm rolling in tonight, it was smart to clear the inch we already had. So I bundled up, stepped outside, put on my Christmas playlist, and got to work…breathing steam into the cold air and thinking about all the little things I’ve been building lately.
I came back inside, thawing out, and checked my email.
And there it was.
scentshaper® is now officially a federally registered trademark.
Eleven years of blending, experimenting, learning, refining, leaning on essential oils to get myself through every version of my life, and slowly shaping that passion into something I could share with others.
I stood there for a moment just taking it in:
roller bottles flying off the shelf this week, custom blends being mixed, new logo in development, networking conversations happening behind the scenes, & this whole vision beginning to grow legs and move beyond Marshfield…and now scentshaper® is officially protected as a nationwide brand.
It’s surreal. It’s humbling. And honestly, it’s pretty damn exciting.
If there’s anything I’ve learned, it’s this:
Believe in yourself. Believe in the community around you. Do the small things. Show up every day because great things grow from that kind of consistency.
Today, scentshaper® became official. And I’m just getting started.
scentshaper® — for the moments that shape you, one iguana nod at a time.
