04/08/2026
Charging what feels comfortable is not the same as charging what you need.
I learned this the hard way. I adjusted my prices twice and both times I did it on gut instinct rather than actual numbers. The work kept coming in but the profit never followed.
If your calendar is full and you are still wondering where the money went, your price might be the problem.
This week I talk honestly about why so many business owners get this wrong and what to do instead. Link in the comments.
PS: Want the tools that make money feel simple? Link in comments.