
08/05/2025
Designed with accessibility in mind, the fragrance bottle was developed in collaboration with hand therapists to feature an ergonomic pump for ease of use. This design reflects Gomez's long-standing focus on inclusive, user-friendly beauty tools."
Selena Gomez launches Rare Beautyβs first fragrance on August 7: Rare Eau de Parfum blends warmth and spice, customizable with four scent balms and packaged in an inclusive, ergonomic bottle.