03/17/2026
Happy St Patty's Day!! Although our logo is a clover, and we both definitely have some Irish in us, that's not the full story to our logo and name!
Long ago Jenni opened a fitness studio named Key Fitness, later Key fusion. She came up the that name through a lot of serendipitous things. First off, her grandma, whom she was very close to, had a beautiful cabinet with a grandfather clock and an ornate old fashioned skeleton key to unlock it, which inspired the original logo. Next up, one of Jenni's favorite book series is the Key Trilogy by Nora Roberts, following a group of 3 friends as they make their dreams come true by opening a business together. Jenni was so inspired by this book it was just another drop in the bucket telling her that this was a great name! Last but not least, Jenni's maiden name is Feckey, and using key was a great nod to where she came from.
When I approached my mom about reopening the studio we debated long and hard about the name. That very day, after a lifetime of searching every patch of clovers, Jenni found her very first four leaf clover! We took it as a sign that we were on the right path and opening this studio was exactly what we were meant to do. At the same time, I was reading another Nora Roberts series, with a main character named, you guessed it, Clover! Lastly Clover kind of rhymes with Comer which is my maiden name.
Moral of the story, the studio pretty much named itself!
Enjoy this time lapse of me creating our logo. And have yourselves a very happy Saint Patrick's Day. We wish you all the luck in the world 🍀🗝️💚
With love,
Key & Clover
