
08/25/2025
Have you ever learned a new word, recognized a specific trend, or started thinking about a certain car—and suddenly it seems to appear everywhere? This is what we call the Baader-Meinhof phenomenon, or more simply, the 'frequency illusion.' It’s not that the world suddenly changed, but rather your brain is now more tuned into that concept.
This is driven by selective attention and confirmation bias. Your mind filters for what it expects or values based on recent exposure, allowing some information in while ignoring the rest. Once you become aware of something new, your brain becomes hyper-aware of it and starts identifying it more often, reinforcing the perception that it's suddenly everywhere.
This cognitive loop can influence how we perceive ideas, behaviors, and even larger cultural trends. Recognizing how our minds work in this way can help us better understand what’s real versus what’s simply more noticeable to us at a given time.
I contributed to this piece in Verywell Mind, where I dive deeper into why this happens and how to stay aware of this cognitive bias: https://bit.ly/3V0ICNu
The Baader-Meinhof phenomenon, AKA the frequency illusion, happens when we notice something and it suddenly seems to be everywhere. Learn why it happens.