08/13/2022
BARTENDING WITH HEART
My stepfather was a Pratt graduate, an artist, and had a small but significant sign in his studio that read "If you feel nothing, then it means nothing." I don't know who wrote it, but it sure makes sense.
I saw that sign in my early youth, took it to heart, and I live by it to this day.
There's another quote, by Francis of Assisi:
"He who works with his hands is a laborer. He who works with his hands and his head is a craftsman. He who works with his hands and his head and his heart is an artist."
BARTENDING
LABORERS:
Some approach bartending in the same way a laborer would approach mixing a bag of cement: read label, rip open bag, pour out cement, add water, mix and pour.
There are tens of thousands of those type tending bar. They know all the sports scores, they go through the motions ok, they punch in and out on time, and they blend in with everyone else who comes to work to get a paycheck. They go through the perfunctory safety and health regulation training and follow the rules well enough as long as someone is looking.... but other than that nothing much else is going on upstairs in the thinking department relating to work. They're laborers. They're functionaries. They fill a role.
CRAFT BARTENDERS:
"Hand Crafted Cocktails" menus, and "craft bartender wanted" advertisements are all over the place. These are supposed to be drinks executed by a thinking, informed, scientifically minded bartender who can not only read, but who understands why everything that they're doing behind the bar is done the way it is to produce a combination of specific desired effects aimed toward an exact predetermined outcome. Temperature, flavor, balance, vessel, adequate adornment and placement.
They're craftsmen. They come in all shapes and sizes, and at the lower level they can happen with enough experience working and taking instruction, or they can decide to build themselves by reading and exposing themselves to other instructional material. But they don't get fired up about mixing. They're not interested. It's a step above laborer, that's for sure, with many varying degrees from novice to master. There are people who mass produce kitsch too - but half of their waking lives are spent doing something for which they have no feeling, meaningless, their time slips away their lives go on, as the saying goes, in quiet desperation.
THE CRAFT MIXOLOGIST:
The science, the history, the many methods employed by the great artists of the bartending trade - should the mint leaves be left in? Swizzle or shake? Compliment or contrast? Where are we going with this? What are we looking for in each specific cocktail to make it better, to make it eye opening, to make it POP alive and subtly (or not so) exceed the taste expectations of the flavor, feel, aroma, appearance observing drinker?
And so on and on, every morning upon rising, every evening after quitting, and everywhere in between - there's feeling, there's meaning. There's art.