10,000 Frames Midwest Eyewear Show

10,000 Frames Midwest Eyewear Show Join us on Saturday, April 11, 2026 to shop your favorite independent eyewear brands in the Land of 10,000 Lakes!

04/15/2026

THANK YOU for making the 10K Frame Show unforgettable. 👓🕶️

To our incredible vendors — thank you for bringing the energy, the innovation, and the frames that keep this industry moving forward.

To our amazing attendees — your support, excitement, and passion are what make this show so special year after year.

To our dedicated volunteers and board members — this event simply wouldn’t happen without you. Your time, heart, and behind-the-scenes hustle make all the difference.

This year was something special. From launching education sessions to an absolutely next-level VIP Experience, we’re so excited about how the show continues to grow and evolve.

And somehow… it just keeps getting better.

We’re already looking forward to what’s next. 💥

Thank you for being part of the 10K Frame Show. Until next year! ✨

04/11/2026

TODAY’S THE DAY 🎉

The wait is over… the frames are ready… and Quincy Hall is about to be FULL of style 👓🕶️

Join us for the 10K Frame Show — where the best in eyewear, education, and connection all come together.

✨ 100+ frame lines
✨ Vendors are set, stocked, and ready to meet you
✨ Real connections with reps, brands & fellow ECPs
✨ VIP Experience
✨ ABO Credit Education
✨ Food, drinks & good vibes

This is your chance to discover new lines, build relationships, and be part of something bigger than just a show.

If you haven’t walked through those doors yet… what are you waiting for?

📍 Quincy Hall, Minneapolis
🕙 Doors open at 10AM for General Admission

Let’s make it a day to remember. See you there 👀

04/10/2026

F r a m e F e a t u r e : Lecurie Paris 👓🕶️

Effortlessly refined with a touch of Parisian edge—Lecurie Paris brings elevated style to the forefront with a frameline that blends luxury, craftsmanship, and modern design.

Inspired by classic European aesthetics, Lecurie Paris frames feature sophisticated silhouettes, rich color palettes, and subtle details that make a lasting impression. Each piece feels intentional—designed for patients who appreciate understated elegance but still want something distinct on their face.

From polished metals to thoughtfully crafted acetates, this collection delivers a premium look and feel without sacrificing comfort. It’s the kind of line that speaks quietly—but confidently.

✨ For those who value timeless style with a fashion-forward twist, Lecurie Paris is a must-see.

04/10/2026

✨ F r a m e F e a t u r e : O U T S P O K E N ✨

👓🕶️👓🕶️👓🕶️👓🕶️👓🕶️

Say it louder—with Outspoken Eyewear, a collection built for those who aren’t afraid to stand out. Designed with personality at the forefront, Outspoken brings bold shapes, vibrant colors, and confident styling that turns everyday eyewear into a true statement piece.

At the 10K Frame Show, they’ll be showcasing three standout lines:

✨ Flips – Fun, functional, and a total conversation starter. These innovative frames bring a playful twist to everyday eyewear with unique flip-up sun options that patients love.
✨ SLR – Sleek, modern, and effortlessly cool. Think lightweight designs with a refined edge—perfect for those who want subtle style with a premium feel.
✨ Outspoken – The heart of the brand. Bold, expressive frames that push boundaries and give wearers the confidence to show off their individuality.

From eye-catching designs to practical innovation, Outspoken delivers a lineup that helps your patients express exactly who they are—no filter needed.

🔥 Don’t miss Outspoken at the 10K Frame Show!

04/10/2026

✨ F r a m e F e a t u r e : R I M M E L E Y E W E A R ✨

👓🕶️👓🕶️👓🕶️👓🕶️👓🕶️

Step into bold, modern style with Rimmel Eyewear—a line that blends fashion-forward design with everyday wearability. Known for its clean lines, flattering shapes, and eye-catching color palettes, Rimmel offers frames that make a statement without trying too hard.

From sleek, minimal silhouettes to pops of personality in unexpected details, this collection is perfect for patients looking to elevate their look while still keeping things effortless. Lightweight construction and comfortable fits make these frames as practical as they are stylish—ideal for all-day wear behind the chair or out on the town.

Whether your customers lean classic or crave something a little more expressive, Rimmel Eyewear delivers that perfect balance of trend and timeless.

✨ Find your next go-to frame with Rimmel at the 10K Frame Show!

04/10/2026

👓✨ 𝐅 𝐫 𝐚 𝐦 𝐞 𝐅 𝐞 𝐚 𝐭 𝐮 𝐫 𝐞: 𝐋𝐚𝐢𝐛𝐚𝐜𝐡 & 𝐘𝐨𝐫𝐤 ✨👓

Laibach & York is a Slovenian eyewear brand founded in 2013, known for its handcrafted, small-batch frames that blend modern design with traditional craftsmanship.

Each frame is designed and produced in-house in Slovenia, using premium materials like Italian acetate and stainless steel, with a strong focus on durability, comfort, and standout color palettes.

What really sets them apart is their attention to detail—limited production runs, bold yet refined shapes, and highly customizable options—making every piece feel unique in a world of mass production.

From their Capital Collection (inspired by cities around the world) to ultra-light Thin styles, Laibach & York delivers eyewear that’s equal parts artistry and wearability.

If you’re looking for frames that combine high-end craftsmanship, vibrant design, and exclusivity, this is a must-see line at 10K Frame Show.

04/10/2026

👓🕶️ F r a m e F e a t u r e : L’Unique Eyewear 🕶️👓

Get ready to experience bold design and unmistakable style with L’Unique Eyewear at the 10K Frame Show! Known for curating some of the most creative and design-forward collections in eyewear, L’Unique is bringing a lineup you won’t want to miss 👇

✨ Featuring:
• Booth & Bruce – playful, expressive, and full of personality
• Dilem – customizable frames with interchangeable temples for endless looks
• Exalto – sleek, modern design with a refined edge
• Oxibis – vibrant colors and artistic French flair
• Traction – lightweight innovation meets bold architecture
• XIT – quirky, geometric styles that push boundaries

Whether you’re looking to stand out on your boards or bring something truly different to your patients, this collection is packed with pieces that spark conversation and elevate your frame game.

📍 See it all in person at the 10K Frame Show - only days away!

04/09/2026

✨ F r a m e F e a t u r e : Underground Optics LLC ✨

👓🕶️👓🕶️👓🕶️👓🕶️👓🕶️

Underground Optics LLC is bringing serious style and innovation to the show floor with a curated lineup that blends durability, craftsmanship, and bold design.

Get ready to explore OVVO Optics, known for its ultra-lightweight, virtually indestructible surgical steel and titanium frames—built to perform and made to last. Dive into KIO Yamato, where Japanese engineering meets sleek, modern aesthetics for a clean, elevated look. And don’t miss O&X New York, delivering fashion-forward frames with a downtown edge—perfect for patients who want something a little different.

From cutting-edge materials to standout style, Underground Optics LLC is bringing frames that truly stand apart.

Make sure to stop by, try them on, and find your next favorite line at 10K! 👀

04/07/2026

✨ F r a m e F e a t u r e : M a t c h E y e w e a r ✨

👓🕶️👓🕶️👓🕶️👓🕶️👓🕶️

Match Eyewear is known for bringing together a strong mix of brands that balance style, quality, and real-world wearability—making it easier for opticals to offer variety without overcomplicating their boards. With a focus on thoughtful design and approachable price points, their lineup is built to help frames actually sell, not just sit pretty.

Here’s what they’re bringing 👇

🇮🇹 Kata – Clean, lightweight, and effortlessly wearable. A go-to for patients who want comfort with a modern edge.

🎨 Vanni – Handmade in Italy with bold colors and artistic shapes—perfect for patients looking to stand out.

⚡ Helium – Ultra-lightweight and durable with a sleek, minimal feel—ideal for everyday wear.

From subtle staples to statement-makers, Match Eyewear delivers a well-rounded collection that helps you cover multiple styles with confidence.

Come check them out at 10K Frame Show 👀✨

04/06/2026

✨ F r a m e F e a t u r e : S H W O O D ✨

👓🌿👓🌿👓🌿👓🌿👓🌿

Crafted from nature, designed to stand out 🌎

Shwood is where eyewear meets artistry—bringing together natural materials like wood, acetate, stone, and even plant-based elements to create frames that are truly one-of-a-kind. No two pairs are exactly alike, giving each piece its own unique character and story.

From bold textures to subtle, organic finishes, Shwood proves that sustainability and style can go hand-in-hand. It’s a line that feels as good as it looks—perfect for those who want something different from the everyday frame.

🌱 Natural materials
🪵 Handcrafted details
✨ Distinctive, standout style

Looking to add something fresh and conversation-worthy to your boards? This is it.

Come check them out at the 10K Frame Show and see these beauties in person 👀

04/06/2026

✨ 5 DAYS TO GO ✨

The countdown is ON… and the energy is building ⚡

In just 5 days, the doors open to the 10K Frame Show — where independent eyewear, bold design, and industry connection all come together. 👓🕶️

What to expect:
🔥 A curated lineup of standout vendors
🎯 Intentional, meaningful connections
🎁 VIP perks + experiences you don’t want to miss
📚 ABO credits that actually bring value

This isn’t just another show… it’s where independent optical shows up BIG.

If you haven’t registered yet — this is your sign. 👀

We’ll see you in Minneapolis 👋

04/04/2026

✨ F r a m e F e a t u r e : Ø r g r e e n ✨

👓🕶️👓🕶️👓🕶️👓🕶️👓🕶️

Rooted in Scandinavian design and driven by precision, Ørgreen is where craftsmanship meets modern minimalism. Known for their clean lines, refined color palettes, and architectural silhouettes, every frame is thoughtfully designed to elevate both style and function.

From lightweight titanium constructions to bold yet wearable shapes, Ørgreen frames offer a perfect balance of comfort, durability, and standout design. Each piece reflects a commitment to quality and individuality—making them a go-to for those who appreciate eyewear that feels as good as it looks.

Experience eyewear designed with intention—timeless, elevated, and distinctly Ørgreen.

Come check them out at 10K 👀 you might just find your next best-selling frame 😉✨

Address

1325 Quincy Street NE
Minneapolis, MN
55413

Opening Hours

9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when 10,000 Frames Midwest Eyewear Show posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to 10,000 Frames Midwest Eyewear Show:

Shortcuts

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Category