07/19/2025
Jérôme Mage () is the founder and creative force behind Jacques Marie Mage (), the luxury eyewear brand known for its distinctive silhouettes, limited production runs and deep-rooted storytelling. Originally from the Auvergne region in France, Mage relocated to Los Angeles in pursuit of creative freedom and with a deep passion for California’s outdoor culture.
His brand comes from a personal mission to reimagine luxury through the lens of collectibility, history and craft, starting with an obsession about sunglasses from a young age.
“When I was 10 years old, my brother was 15, he came back with a pair of Vuarnet in my house. … I’ve never really seen my brother with glasses before and I was like wow looks so cool,” says Mage. I think for a lot of people it is transformative. … We live in a modern world that can be quite intrusive. All day people’s lives are on display and I think it’s very nice to hide behind a pair of sunglasses.”
With each design, Mage channels his vast array of influences — from American mythologies to Napoleonic tailoring and iconic personalities — and transforms them into expressive objects with enduring emotional power.
Hot on the heels of the brand’s latest retail opening, BoF founder and CEO Imran Amed () sat down with Mage at his new gallery on Rue de la Paix in Paris to explore how he built a cult luxury eyewear brand rooted in rarity, storytelling and craftsmanship – and why having an outsider’s perspective is his greatest creative strength.
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