Fortified Strength & Nutrition

Fortified Strength & Nutrition Virtual Nutrition Coaching For Fat Loss

My client Abby came to me about 4 months ago really frustrated.She’s smart, capable, handles a million things at work… a...
02/03/2026

My client Abby came to me about 4 months ago really frustrated.

She’s smart, capable, handles a million things at work… and then by the end of the day she’d catch herself standing in the kitchen grabbing random food between calls thinking, “why can’t I get it together?”

Sometimes she wasn’t even hungry.

She’d just grab snacks because they were there. Or because she wanted something to take the edge off the stress.

Abby thought it was a discipline problem.
It usually isn’t.

When your brain has been making decisions all day, food becomes whatever is fastest and easiest. Honestly, anyone would do the same thing in that situation.

So instead of telling her to try harder or cut foods out, we just made her days easier and less chaotic. We put a simple plan in place and a backup for busy days so she wasn’t winging it all week.

We also worked on noticing the stress triggers so food wasn’t the automatic answer every time.

Once that clicked, the cravings slowed down fast. Her energy got better and she wasn’t finding herself in the kitchen after every call.
Nothing was wrong with her. Her day just wasn’t set up to support her.

If you’re curious what this could look like for you, send me a message. We’ll talk through what’s going on and I’ll share what I’d change first to finally see progress.

I can’t tell you how many times I’ve heard some version of:“I used to just eat a little cleaner, add some cardio, and th...
02/01/2026

I can’t tell you how many times I’ve heard some version of:
“I used to just eat a little cleaner, add some cardio, and the weight would come off… but now nothing’s changing.”

And I understand how frustrating that can be. Because your effort hasn’t changed. Sometimes I even see people putting in more time/effort. But they are putting that time and energy into things that don’t help their long term progress and overall health.

You don’t need more information.

You need someone to help you finally make sense of all the pieces you’ve been trying to put together while life keeps throwing more at you.

Because when you’re already drained from work, parenting, stress…

So trying to figure out “the right plan” becomes another thing on your to-do list.

And that’s where most people stay stuck.

They keep trying harder with the wrong strategy.
More cardio. Less food.
Still exhausted and not seeing consistent change.

Your body isn’t broken.
But your plan might be built for a season of life you’re no longer in.

That’s exactly what I help my clients fix.
Not just with workouts and nutrition - but with structure, mindset, and follow-through they can actually stick with in the real world.

If you’re tired of putting in effort and still feeling stuck… DM me “COACHING.” I’ll ask a few quick questions, then send a short personalized video showing how I’d shift your approach to start seeing results.

“I was initially hesitant to start working with Zach because I was nervous it would be more of the same. I was so wrong!...
01/29/2026

“I was initially hesitant to start working with Zach because I was nervous it would be more of the same. I was so wrong!”

That’s what Lauren told me before we started working together.
And I get it.

When you’ve tried everything.
Weight Watchers, macro tracking, trainers, keto, Noom, you start to believe the problem must be you.

That maybe you just don’t have enough willpower.
That maybe your body is the exception.
That maybe this is as good as it gets.

But it’s not.

Lauren had every reason to think this wouldn’t work either.
But she showed up anyway.

Through bad days. Through surgery. Through moments she wanted to quit.
And she lost 110 lbs while building muscle and rebuilding trust with herself.

Not because we focused on some magic formula bu****it you hear from all the online fitness gurus.

When her energy dipped or the week fell apart, we didn’t “start over Monday.”

We made a plan for the next one.
We looked at the feedback.
We kept going.

And that’s what changed everything.

Now she’s down 110 lbs, playing tennis again, and finally trusting herself around food.

If you’re ready for 1-on-1 support with your health, send me a DM with the word “SUPPORT.”
I’ll ask you a few quick questions, then send over a personalized video with exactly what I’d recommend based on where you’re at.

You walk in the door and head straight to the kitchen.Or you’re finally on the couch and somehow already halfway through...
01/23/2026

You walk in the door and head straight to the kitchen.
Or you’re finally on the couch and somehow already halfway through the snacks.
You didn’t plan on it. It just kind of… happened. Again.

This is one of the most common patterns I help clients with.

And no, removing all the snacks or forcing yourself to stick to a “clean” meal plan doesn’t actually solve it.

It’s usually one (or more) of three things:
– You skipped meals thinking that would be “good”
– You’re anxious as hell and food = comfort
– You’re stuck in the “bored + tired = snack” loop

None of this means you can’t achieve results or you “just don’t have what it takes.”

It just means your system is doing what it’s been trained to do. The fix isn’t restriction. It’s awareness, support, and a plan that actually works in your real life.

If this keeps getting in your way and you want to figure out why it’s happening (and what to do about it)…

DM me “SNACKS.”
I’ll ask you 3 quick questions about your day and send you a short video with what I’d recommend to help you fix it.

Still chasing the scale… but your body isn’t changing?This is exactly why so many people feel stuck, even when they’re “...
01/12/2026

Still chasing the scale… but your body isn’t changing?
This is exactly why so many people feel stuck, even when they’re “doing everything right.”

Building muscle takes time, effort, and consistency, especially as you age.

But if you want to look toned, have more energy, and feel strong for the long haul…

You NEED muscle.

You start losing muscle in your 30s, even if you’re active.
Most people lose 3–8% each decade, and that rate speeds up after 60.
If you’re not actively building or maintaining muscle, you’re slowly losing the thing that keeps you strong, toned, and independent.

That’s one reason metabolism slows down, energy dips, and fat loss feels harder than it used to.

Cardio has its place, but if you’re not prioritizing strength, you’re missing the thing that actually changes your body.

It’s never too late to rebuild or even start for the first time.

You just need to:
✅ Train with enough intensity to actually stimulate muscle
✅ Follow a clear plan you can stick to
✅ Stop “starting over” every time life gets busy

This isn’t about becoming a bodybuilder or lifting max weights.

It’s about training in a way that supports the life you want now and 10 years from now.

If you’re tired of stressing over the “perfect” plan or wasting time on workouts that aren’t building muscle…
Comment or DM me “STRONG” and I’ll show you what this can look like for you.

It’s 4pm. You just finished work and you’re exhausted.You’re eating snacks straight from the bag, trying to curb your hu...
01/06/2026

It’s 4pm. You just finished work and you’re exhausted.

You’re eating snacks straight from the bag, trying to curb your hunger and take the edge off the stress.

Another macro plan isn’t the answer.

That was Keri.

She’d tried everything: Weight Watchers, Jenny Craig, fasting, personal trainers.

Her A1C was down… but she was still stuck in the same cycle.

What she needed wasn’t more nutrition info or another “cut this out” plan.

She needed a way to trust herself around food again.

Especially with low energy, a million things going on, and all the effort she was already putting in… nothing was really shifting.

On our first call, she said:

🗣️ “I realized I haven’t been prioritizing my health… and I want to be here for my kids.”

That was the moment everything changed.

Inside our work together, she didn’t start by counting calories or cutting out snacks.

We focused on why she was turning to food and how to break the guilt-shame cycle that kept her stuck.

She started building real trust with her body, without tracking everything or punishing herself for being human.

Now she’s making the most progress she ever has and showing her kids what real change actually looks like.

➡️ Read her full words in the post.

Ready for support like this? DM me COACHING and I’ll show you what that could look like for you.

If you’ve tried plan after plan to feel healthier, leaner, and stronger, and you still feel stuck…This is for you. 👇You’...
12/29/2025

If you’ve tried plan after plan to feel healthier, leaner, and stronger, and you still feel stuck…

This is for you. 👇

You’ve done the tracking.
The cutting.
The “I’ll start Monday” promises.

And somehow, you still feel stuck.

And maybe a coach you’ve worked with told you it was your fault you couldn’t stick to the plan.

The clients I work with are smart, dedicated, and exhausted from trying so hard without seeing results.

The problem?

The industry teaches you to eat less, move more… and blame yourself when it doesn’t work.

I’ve honestly seen it all at this point.
➡️ 1200-calorie templates
➡️ Workouts that give you burpees and high intensity to make you feel like you achieved a lot.
➡️ Coaches who don’t ask a single question before handing you a plan

I am going to take a guess and say you don’t need more of that.

You need a plan that actually fits your life and helps you rebuild your body, confidence, and relationship with food for good.

And a coach who actually gives a s**t and asks questions instead of just giving you commands.

That’s exactly what I do with my clients using the 4 main pillars of my program.

They drop 15+ lbs, rebuild strength, and finally feel like themselves again.

Because it’s not just a “6-week plan.”
It’s their real life and actual habits they can implement.

👋 If you would like personalized 1-on-1 support…
Comment “COACHING” below or DM me the word COACHING and I’ll show you how this process can work for you.

If you’re heading into 2026 and feel like your body isn’t responding the way it did 5–10 years ago… Like you’ve tried ev...
12/21/2025

If you’re heading into 2026 and feel like your body isn’t responding the way it did 5–10 years ago…

Like you’ve tried everything, but still don’t feel confident in your body or at peace with food.

There’s a belief I want to gently challenge:

That doing more is what creates results.
More tracking.
More restricting.
More workouts.
More rules.

If your body and lifestyle have changed, your strategy has to change too.

What worked in your 20s or 30s won’t cut it now and throwing more effort at the problem just leads to burnout.

After working with 200+ clients (even wasting time on my own fitness/health in the past), these are the 3 things I’d come back to every single time:
→ A calm, confident mindset around food
→ A structured strength training plan
→ Simple ways to track what’s actually working for your body

This is the exact work I guide my clients through and why their results stick.

If you’re tired of starting over, and want to make 2026 the year your body feels strong, steady, and aligned with your lifestyle…

Comment or DM me the word “COACHING.”

I have this conversation a lot.Usually it sounds like:“I’m doing a lot… I just don’t feel confident that it’s actually w...
12/17/2025

I have this conversation a lot.

Usually it sounds like:
“I’m doing a lot… I just don’t feel confident that it’s actually working.”

And that’s such a frustrating place to be.

It’s not because you don’t care.
It’s not because you’re inconsistent.

But because you are trying… and still questioning every decision you make.

Most people don’t need more motivation.
They don’t need another workout or a new set of nutrition rules.

They need to stop feeling like they’re guessing.

They want to know:
– am I pushing when I should be?
– am I eating in a way that supports what I’m training for?
– am I actually moving closer to what I want, or just staying busy?

That’s the part that wears people down over time. Because I was in this exact spot when I first started.

Trying harder doesn’t help if you’re not sure you’re working on the right things

My DMs are open. I’m happy to talk through whether what you’re doing right now actually makes sense for the results you want.

You didn’t mess up because you had takeout.Or skipped a workout.Or ate dessert on a Thursday.You spiral because you thin...
12/07/2025

You didn’t mess up because you had takeout.
Or skipped a workout.
Or ate dessert on a Thursday.
You spiral because you think those things mean you failed.

The way you’ve been taught to approach fat loss is flawed. 
And I don’t blame you because the nutrition industry benefits off of plans that keep you coming back without fixing the actual problems. 

That’s the part no one talks about.
But it’s the first thing I help clients improve. 
And it changes everything.

DM me the word MINDSET
and I’ll show you how I help my clients lose fat without losing their sanity.

Address

Monroe, PA

Opening Hours

Monday 5am - 9pm
Tuesday 5am - 9pm
Wednesday 5am - 9pm
Thursday 5am - 9pm
Friday 5am - 9pm
Saturday 8am - 4pm

Telephone

+13022661204

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