10/27/2025
What’s top of mind for our team this month.
Pharma Industry Perceptions Take a Hit
Gen Z and Millennials show sharply dropping rates of satisfaction with the pharmaceutical industry and perceived value, a YouGov report shows. Ratings by older generations remain steady.
EADV Updates
A slate of new data came from the 2025 EADV Congress, including remarkable efficacy findings from the Phase 3 studies of icotrokinra, the oral peptide that selectively blocks the IL-23 receptor.
Adherence as Habit
Grappling with patient adherence recommendations? New data show that habit is more important than conscious choice in driving behavior. Two-thirds of daily behaviors are made “on autopilot,” according to a study in Psychology & Health.
HCP Market Tightens
The HCP market in the US is tight. Physicians accepted 71% of offers in 2024 (83% in 2023), while APPs accepted 80% (71% in 2023), reports the Association for Advancing Physician and Provider Recruitment (AAPPR).
FDA Actions
Tremfya® (guselkumab, Johnson & Johnson): Approved for moderate to severe PsO or active PsA in children 6+.
Opzelura (ruxolitinib, Incyte): First topical JAKi approved in US for pediatric AD.
Rhapsido® (remibrutinib, Novartis): Oral BTKi, is now approved for adult CSU.
Zoryve® (roflumilast, Arcutis) cream 0.05%: Mild to moderate AD in children aged 2–5.