Smith Design

Smith Design A space where agency and client accomplish more together. All the talent, tools and resources are he

We’re thrilled to share a recent project that the Smith Design team worked on: our collaboration with Accelerated Manufa...
04/28/2026

We’re thrilled to share a recent project that the Smith Design team worked on: our collaboration with Accelerated Manufacturing Solutions (AMS) to launch ELOS, a functional sparkling water brand that officially debuted at Expo West 2026!

From the get-go, we worked end to end on naming guidance, brand positioning, visual identity, packaging, and comprehensive brand guidelines. Swipe for a closer look at the visual identity and packaging design systems we developed to communicate premium refreshment while reflecting the playful, bold spirit of ELOS. 🍋🧊🍒💧🍑

04/27/2026

Happy International Design Day from Smith Design!

We asked our team one simple question: “What’s your favorite part about being a designer, or working in a design studio?”

Here’s to the ideas, collaboration, and people who bring amazing design to life, because thoughtful, impactful work is at the core of everything we do. 🖥️🎨

When every product is fighting for attention, the ones that win make their benefit instantly clear.When Arm & Hammer par...
03/30/2026

When every product is fighting for attention, the ones that win make their benefit instantly clear.

When Arm & Hammer partnered with Smith Design, the challenge was to launch quickly while building a platform for future innovation. The solution leverages existing brand equity while clearly signaling advanced anti-stick technology: tackling pet hair, the #1 pain point for pet owners.

With Pet Fresh Plus as the hero, the packaging communicates its core benefit at a glance, eliminating odors and keeping carpets hair-free, all while creating a flexible system that extends across packaging, advertising, and what’s next.

There’s nothing better than spotting our work on shelf, right where it’s meant to be. Swipe to check out a few of our pa...
03/19/2026

There’s nothing better than spotting our work on shelf, right where it’s meant to be. Swipe to check out a few of our package designs in action at our local Shoprite!

Featuring Entenmann's Mini Snack Cakes, Popsicle, Planter's Nut Duos, and Skippy P.B. Bites.

Consumers are increasingly seeking foods that reflect cultural heritage and globally inspired flavors, products rooted i...
03/16/2026

Consumers are increasingly seeking foods that reflect cultural heritage and globally inspired flavors, products rooted in nostalgia, authenticity, and everyday exploration. For brands, this creates an opportunity to connect through flavor experiences that feel both meaningful and exciting.

From modernizing traditional Hispanic desserts with Pillsbury Baking and Hometown Foods to helping SPAM expand into globally inspired flavors like Gochujang and Bachan’s, our team creates packaging that balances brand recognition with bold, culturally inspired design, inviting consumers to rediscover familiar brands in new ways.

We are happy to see that our collaboration with Dial on their Antibacterial and Hydration Liquid Hand Soap has been reco...
03/11/2026

We are happy to see that our collaboration with Dial on their Antibacterial and Hydration Liquid Hand Soap has been recognized as a winner of the 2026 Product of the Year USA Awards!

The Smith Design team had the pleasure of designing the packaging for Dial ‘s Antibacterial and Hydration Liquid Hand Soap as part of a brand universe redesign across 30+ SKUs and omnichannel marketing channels. The redesigned look aesthetic conveys its innovative spirit through simplified, fresh, and streamlined graphics while evoking nostalgia for the trusted family brand. Congratulations to the Dial team!

Here’s to the women redefining what’s possible, lifting one another up, and opening doors for the next generation. As a ...
03/08/2026

Here’s to the women redefining what’s possible, lifting one another up, and opening doors for the next generation. As a proud women-owned business, we’re inspired every day by the strength, creativity, and care women bring to the world around us. Happy International Women’s Day from Smith Design💜

To learn more about this year’s International Women’s Day theme ”Give To Gain” and how you can support, visit: www.internationalwomensday.com/Theme.

Meet Elana Iaciofano, Smith Design’s Director of Digital Creative!Elana’s 25 years of experience spanning across design,...
03/04/2026

Meet Elana Iaciofano, Smith Design’s Director of Digital Creative!

Elana’s 25 years of experience spanning across design, photography, art direction, retouching, illustration, and digital experiences across social and marketing platforms make her an asset to the team. She consistently brings a hands-on, craft-driven approach to building thoughtful, visually distinctive work. Swipe to meet Elana!

Gen Z and younger Millennials value self-expression and individuality, and they want to create looks that are uniquely t...
02/25/2026

Gen Z and younger Millennials value self-expression and individuality, and they want to create looks that are uniquely their own.

for Got2b Metallics, Smith Design developed a bold, modern design that highlights vibrant hair options and encourages customers to experiment with their style. The refreshed packaging captures the playful, energetic spirit of the brand, making it easy to spot on shelf while inspiring creativity with every application.

The Smith Design team is experienced in helping brands find their unique voice in the marketing by tapping into consumer...
02/23/2026

The Smith Design team is experienced in helping brands find their unique voice in the marketing by tapping into consumer insights and the cultural landscape, uncovering opportunities for meaningful growth through brand strategy, positioning, and creative ex*****on.

For ChefElect, we developed a cohesive and scalable brand identity, including a flexible visual language and distinctive pattern system that works across every packaging format, from full cartons to small labels. To ensure ongoing consistency, we also created a detailed brand book that guides ChefElect and its partners in maintaining clarity and recognition across all touchpoints.

Strong B2B brands are built on trust. Social media content helps establish credibility, communicate expertise, and build...
02/17/2026

Strong B2B brands are built on trust. Social media content helps establish credibility, communicate expertise, and build relationships over time.

While working with Thomas Foods International USA, that meant creating a platform-specific framework rooted in cultural relevance, audience behavior, and industry best practices. The result: a cohesive social presence that balances efficiency with authenticity, using each social platform to tell meaningful brand stories, showcase category leadership, and drive engagement across both B2B and B2C.

Source for statistic: BusinessDasher

To all the designers out there… sending you some extra love today!Happy Valentine’s Day from Smith Design 💌
02/14/2026

To all the designers out there… sending you some extra love today!

Happy Valentine’s Day from Smith Design 💌

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