12/16/2025
American Pet Nutrition’s Supreme Source Brand identified a clear opportunity to strategically extend its market presence by launching a sub-brand to compete within the “premium value” arena.
To translate this market strategy into consumer success, the Smith Design team collaborated with Supreme Source, assisting with the packaging design to specifically target a more value-oriented demographic of consumers, ensuring the product stands out clearly from the competitive set, and presenting it to consumers as an upgrade option that provides better quality for the price.