Smith Design

Smith Design A space where agency and client accomplish more together. All the talent, tools and resources are he

American Pet Nutrition’s Supreme Source Brand identified a clear opportunity to strategically extend its market presence...
12/16/2025

American Pet Nutrition’s Supreme Source Brand identified a clear opportunity to strategically extend its market presence by launching a sub-brand to compete within the “premium value” arena.

To translate this market strategy into consumer success, the Smith Design team collaborated with Supreme Source, assisting with the packaging design to specifically target a more value-oriented demographic of consumers, ensuring the product stands out clearly from the competitive set, and presenting it to consumers as an upgrade option that provides better quality for the price.

  ✨ - Introducing our High School Intern: Jameson Schwerdt!Jameson is attending Newark Academy Upper School and graduate...
12/13/2025

✨ - Introducing our High School Intern: Jameson Schwerdt!

Jameson is attending Newark Academy Upper School and graduates in 2029. His passion for photography, videography, and editing provides valuable creative insight to the Smith Design team.

We’re thrilled to announce that we won four awards in GDUSA’s 62nd Annual Flagship Design Competition, a competition cel...
12/12/2025

We’re thrilled to announce that we won four awards in GDUSA’s 62nd Annual Flagship Design Competition, a competition celebrating standout work across the industry. This year, four of our projects were recognized, spanning across package design, web design, and ad campaigns.

- Popsicle Package Design
- Green Giant Website Redesign
- Schweid & Sons Create What You Crave Campaign
- Entenmann’s Cookies and Mini Snack Cakes Redesign

A huge thank you to GDUSA for the honor and for continuing to spotlight exceptional design year after year. We’re proud to celebrate this moment with our team! Swipe to check out the winning projects ➡️

12/09/2025

This season, Planters rereleased its Special Reserve peanuts, a product with a strong track record as a holiday staple for gifting and entertaining.

The Smith Design team crafted an elevated packaging system that taps into the growing demand for premium storytelling, collectible formats, and heritage-driven design. From naming the harvest-inspired Crop 23 to developing the refined canister and presentation box, every detail was designed to enhance the uniqueness and limited nature of the offering.

The final package design delivers an experience that feels luxurious, gift-ready, and unmistakably memorable from the moment it’s opened.

12/04/2025

Kicking off December with a few of our festive favorites as we unwrap some of our seasonal designs: Planters’ Festive Fancifuls, Dial Limited Edition Hand Soap, Spam Limited Edition Figgy Pudding, and Hershey’s Trees & Stockings! ❄️

  – Rachel Moss ✨Rachel first joined the Smith Design team as a summer intern in 2024, and we’re thrilled to welcome her...
12/02/2025

– Rachel Moss ✨

Rachel first joined the Smith Design team as a summer intern in 2024, and we’re thrilled to welcome her back as a full-time designer. Swipe to get to know Rachel! ➡️

Celebrate National French Toast Day with the ultimate breakfast lineup: Farm Rich High Protein French Toast Sticks, Mapl...
11/28/2025

Celebrate National French Toast Day with the ultimate breakfast lineup: Farm Rich High Protein French Toast Sticks, Maple Grove Farms Maple Syrup, and Florida’s Natural Bold Blends juice. Completely captured in our studio, this delicious setup is the perfect way to start your day ☀️

11/25/2025

Happy Thanksgiving from Smith Design! 🦃 This week, the team held our annual Thanksgiving Potluck, sharing delicious homemade food, great company, and plenty of holiday spirit. Together, we were able to donate over 150 pounds of food to Interfaith Food Pantry. We are thankful for our team and for the opportunity to make a positive impact in our community! With Giving Tuesday around the corner, we look forward to continuing our commitment to giving back.

Creating meaningful social media content isn’t just posting; it’s a full creative workflow. From initial strategy and co...
11/20/2025

Creating meaningful social media content isn’t just posting; it’s a full creative workflow. From initial strategy and content ideation to photoshoots, design, copywriting, and scheduling, swipe to see how we bring it all together for Bona!

We teamed up with Skinnygirl to reimagine their Avocado Oil Dressings & Marinades. 🥑Through sleek, premium packaging and...
11/18/2025

We teamed up with Skinnygirl to reimagine their Avocado Oil Dressings & Marinades. 🥑

Through sleek, premium packaging and a design that highlights real ingredients and benefits, the Smith Design team helped position this line as healthy, confident, and empowered, all while staying true to the Skinnygirl style guide.

Giving back isn’t just an initiative; it’s part of who we are as an organization. This National Philanthropy Day, we are...
11/15/2025

Giving back isn’t just an initiative; it’s part of who we are as an organization. This National Philanthropy Day, we are celebrating years of supporting our community and driving meaningful change, thanks to our Smith Design team and community partners who share our passion for giving back.

Bold flavor meets bold design. 🥒For National Pickle Day, we’re shining the spotlight on our work with Tone’s, crafting a...
11/14/2025

Bold flavor meets bold design. 🥒

For National Pickle Day, we’re shining the spotlight on our work with Tone’s, crafting a fresh package design for their Pickling Spice as part of a line extension. The design emphasizes the quality ingredients and hero usage, helping the product tell its story on the shelf.

Address

Morristown, NJ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Alerts

Be the first to know and let us send you an email when Smith Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Smith Design:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram